Devashri Joshi
Fremont,CA
Summary
Data-driven professional with 5+ years of experience in analytics, business intelligence, and digital marketing strategy. Experienced in leveraging data to optimize marketing performance, enhance customer acquisition, and drive business growth. Skilled in working with cross-functional teams, designing data pipelines, and implementing marketing strategies that increase ROI and customer engagement. Currently pursuing an MBA to strengthen my strategic thinking and business acumen for roles in growth marketing, digital marketing strategy, and data-driven marketing.
Overview
9
9
years of professional experience
Work History
Quality Analytics, Senior
Blue Shield of California
Oakland, CA
07.2024 - Current
- Spearhead data analysis initiatives that deliver actionable insights for marketing and business development, increasing campaign effectiveness and market reach
- Collaborate with stakeholders to inform decision-making, using data analytics to improve customer engagement and retention
- Design, implement, and optimize data workflows and pipelines that support business intelligence reporting and enhance marketing performance
- Lead complex analytical projects, generating insights that guide digital marketing and customer acquisition strategies
Business Intelligence Engineer
Precision Technologies
Remote, CA
07.2023 - 07.2024
- Contributed to the development and execution of data-driven marketing campaigns by providing real-time analytics, directly influencing key decision-making for customer acquisition strategies
- Optimized marketing reports and visualizations, enabling the team to identify opportunities for campaign improvement and growth
- Enhanced business intelligence capabilities, integrating marketing data to improve targeting and conversion
- Led initiatives that improved the marketing automation processes, optimizing user engagement through data insights and campaign strategies
Data Engineer
Google Search, Qualitest (Supporting Google)
Austin, TX
12.2021 - 03.2023
- Analyzed user data to optimize Google search algorithms, leading to a 25% increase in user engagement and improved digital marketing strategies
- Provided actionable insights into search behavior and user intent, which were directly used to improve SEO strategies and enhance search marketing
- Collaborated with cross-functional teams to optimize the user experience, resulting in significant improvements in campaign performance and conversion rates
- Supported the creation of marketing dashboards and reporting tools that helped optimize marketing efforts and data-driven decision-making
Digital Health Intern (ADviCE)
University of California, San Francisco
San Francisco, CA
06.2021 - 12.2021
- Supported digital health initiatives with data-driven insights, directly improving decision-making and contributing to increased digital health project success
- Assisted in streamlining marketing reports and content generation, improving communication strategies for digital health products
- Developed marketing materials and optimized digital health reporting processes, resulting in better customer engagement and project delivery
Data Visualization Teaching Assistant
University of California, Davis
Davis, CA
01.2020 - 09.2021
- Guided students in creating impactful data visualizations that enhanced their understanding of marketing campaign performance
- Worked with students to improve data storytelling and reporting, skills transferable to digital marketing and performance analytics
- Helped increase overall engagement in data analysis and marketing visualization tools, improving student comprehension of digital analytics
Data Analyst
Seneca Family of Agencies
Oakland, CA
07.2016 - 08.2017
- Created dashboards and reports to support decision-making, providing insights that enhanced program effectiveness and marketing outcomes
- Conducted analyses that helped optimize marketing strategies, resulting in better-targeted campaigns and more effective customer outreach
- Reduced redundancy in data, ensuring more efficient campaign measurement and improved customer acquisition strategy performance
Education
Master of Business Administration -
Sofia University
Palo Alto, CA05-2026
Master of Science - Data Science
University of California, Davis
Davis, CA12-2021
Skills
- SEO
- SEM
- Digital Campaign Management
- Content Marketing
- Social Media Strategy
- Google Analytics
- Google Ads
- Tableau
- Power BI
- SQL
- Python
- Excel
- HubSpot
- Mailchimp
- SEMrush
- Moz
- Facebook Ads
- Market Analysis
- Campaign Optimization
- Customer Segmentation
- A/B Testing
- Cross-Functional Collaboration
- Team Leadership
- Project Management
- Communication
- Problem-Solving
Additional Information
Actively pursuing learning opportunities in growth marketing, digital marketing strategy, and marketing analytics., Passionate about applying data-driven strategies to improve marketing campaign performance and drive measurable business growth.
Projects
Marketing Campaign Optimization, Analyzed customer acquisition data and implemented optimizations that resulted in a 30% increase in customer engagement and a 15% decrease in marketing costs. Data-Driven SEO Strategy, Collaborated with marketing teams to implement an SEO strategy based on user behavior analysis, resulting in a 20% increase in organic search traffic.
Timeline
Quality Analytics, Senior
Blue Shield of California
07.2024 - Current
Business Intelligence Engineer
Precision Technologies
07.2023 - 07.2024
Data Engineer
Google Search, Qualitest (Supporting Google)
12.2021 - 03.2023
Digital Health Intern (ADviCE)
University of California, San Francisco
06.2021 - 12.2021
Data Visualization Teaching Assistant
University of California, Davis
01.2020 - 09.2021
Data Analyst
Seneca Family of Agencies
07.2016 - 08.2017
Master of Business Administration -
Sofia University
Master of Science - Data Science
University of California, Davis
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