Business Analyst
Expedia Group
08.2022 - 07.2023
- Analyzed and synthesized performance metrics, search and booking trends, demographic insights and areas for improvement across multiple campaigns, resulting increase in overall campaign effectiveness
- Developed visually engaging presentations that effectively communicated market research data, analysis, and recommendations for impactful campaign strategies
- Collaborated cross-functionally with Sales, Operations, and Analytics teams to derive actionable insights for multimillion-dollar campaigns
- Standardized post-signing reporting processes through workflow document design, reducing reporting time by 30% and increasing accuracy by 25%
- Created data-driven media plan proposals aligned with advertising partner strategies and KPIs
- Contributed insights to company's quarterly traveler insight report, trusted industry resource
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures