Devin Cruz
Houston
Summary
I'm a Creative Lead with 10+ years of experience in brand design, content strategy, and cross-functional creative leadership. I specialize in building cohesive brand systems and campaigns that connect through compelling storytelling and impactful design. My work spans digital and print, with a focus on visual identity, marketing campaigns, and user-focused content.
Overview
10
10
years of professional experience
Work History
Senior Graphic Designer
APQC
02.2018 - Current
- Collaborate with writers to refine brand keywords and voice, strengthening SEO performance and competitive search visibility.
- Ensure brand style and positioning remain competitive, authoritative, and aligned with market expectations.
- Maintain brand consistency across all departments by coordinating with teams to ensure unified messaging and research publication standards.
- Develop and publish standardized templates for charts and graphs, enabling streamlined and automated production for the research services department.
- Lead cross-functional projects from initiation to completion, ensuring delivery of key metrics within established deadlines.
- Monitor market trends and proactively share relevant insights to inform team strategy and content development.
- Track competitor activity to ensure APQC remains relevant, current, and well-positioned within the industry despite smaller scale.
- Implement modern tools—experimenting with AI, emerging software, and new research methods—to accelerate trend analysis and enhance organizational capabilities.
Lead Designer
CRM Marketing
08.2015 - 02.2018
- Designed engaging marketing materials for diverse CRM campaigns.
- Collaborated with team to develop visual branding strategies and guidelines.
- Utilized design software to create compelling graphics for digital platforms.
- Conducted user research to inform design decisions and enhance user experience.
- Coordinated with cross-functional teams to ensure project alignment and execution.
- Mentored junior designers, providing guidance on best practices and techniques.
- Presented design concepts to stakeholders, gathering feedback for improvements.
- Maintained updated knowledge of industry trends and emerging design technologies.
Education
Bachelor of Arts - Visual Communication
The Art Institute of Houston
TX03-2015
Skills
- Brand development
- Visual communication
- Project management
- Content strategy
- Cross-functional collaboration
- SEO optimization
- Market analysis
- Trend forecasting
- Problem solving
Timeline
Senior Graphic Designer
APQC
02.2018 - Current
Lead Designer
CRM Marketing
08.2015 - 02.2018
Bachelor of Arts - Visual Communication
The Art Institute of Houston