Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Devin Hernandez

Phoenix,AZ

Summary

Experienced leader with a proven track record in Creative Operations, Program and Project Management, and Global Events. Skilled at navigating ambiguity, identifying gaps, and developing clear workback plans to execute complex projects on time and within budget. Demonstrated success in managing large teams and influencing cross-functional stakeholders, including indirect reports, to deliver high-impact results. Adept at collaborating with senior leadership to align initiatives with strategic goals and drive operational efficiency.

Overview

17
17
years of professional experience

Work History

Creative Director, Senior Program Manager

Amazon
02.2022 - Current
  • Lead strategic Brand and Creative direction for global programs supporting Amazon's Selling Partners
  • Drive brand consistency and innovation through digital, social, and event-based campaigns, ensuring alignment with Amazon’s business objectives
  • Developed and manage a comprehensive end-to-end creative operations and design team, including both internal and external (agency-supported) project managers and designers
  • Oversight includes photography, digital, social, email marketing, video, motion graphics, presentations, print, and brand guidelines with corresponding asset packages
  • Lead multiple creative programs, orchestrating workback plans across various work streams and cross-functional stakeholders to ensure alignment and timely execution
  • Conduct weekly project syncs to track tasks, manage dependencies, and ensure milestone delivery, while advising and collaborating with cross-functional teams
  • Perform regular reviews and audits to identify potential gaps or risks, proactively communicating changes and making trade-offs to keep projects on track
  • Maintain weekly dashboards and deliver quarterly and annual reviews to program stakeholders and senior leadership, ensuring transparency and alignment on progress

Vice President, Marketing

loanDepot
12.2018 - 08.2021
  • Provided strategic leadership to a cross-functional team of 20, overseeing the development and execution of Meeting and Events Programming, Employee Engagement initiatives, and Strategic Partnerships
  • Spearheaded collaborations with Major League Baseball’s Miami Marlins, loanDepot Park, and the Boys and Girls Club, driving brand visibility and community impact
  • Focused on creating high-impact programs that aligned with business objectives and fostered internal engagement and external brand partnerships
  • Managed a $25M budget across marketing/brand, internal programs, and department operations
  • Led quarterly strategic vision meetings with the CEO and executive team, aligning initiatives with business objectives
  • Partnered with senior leaders monthly to identify opportunities for employee engagement and internal communications
  • Developed and executed internal contests, corporate communications, marketing campaigns, townhalls, sales meetings, recruiting events, and training programs
  • Directed content and programming for executive retreats, summits, and board meetings
  • Conducted bi-monthly reviews with the Meetings and Events team to evaluate internal program requests, staffing, financial forecasts, and engagement strategies
  • Led bi-monthly meetings with Marketing and Employee Experience teams to create real-time communication strategies for intranet, social media, and internal communications
  • Collaborated weekly with Creative Artists Agency to maximize exposure from partnerships with Major League Baseball, Boys and Girls Club, and Miami Marlins/loanDepot Park

Director, Enterprise Meetings and Events

loanDepot
01.2008 - 12.2018
  • Led strategic initiatives for Meetings and Events Programming, New Hire Onboarding, and the Chairman’s Elite Program—an annual incentive program for top sales and operations teams
  • Oversaw a $6 million internal program budget and a $1 million departmental budget
  • Managed a high-performing team, directly supervising three Meeting and Event Managers, two Directors of Meetings and Events Specialists, and a Travel Program Manager, ensuring successful execution of high-impact events and onboarding experiences
  • Facilitated quarterly vision meetings with the CEO and Executive Management to align departmental programming with business goals and industry trends
  • Collaborated monthly with Senior Channel and Enterprise leaders to identify opportunities for employee engagement and internal communications, implementing strategies for contests, corporate communications, town halls, and events
  • Directed content development and programming for monthly executive meetings, including retreats, summits, and board meetings
  • Led weekly department meetings to allocate resources, review financial forecasts, and enhance branding and engagement strategies
  • Engaged with Destination Management Companies (DMCs), Travel Management Companies (TMCs), and various vendors to coordinate logistics for events and meetings

Education

International Business - International Business

Johnson And Wales University
Denver, CO
05-2006

Skills

  • Strategic Leadership
  • Cross-Functional Collaboration
  • Project Management
  • Creative Operations Management
  • Creative Asset Development
  • Brand Development
  • Team Leadership
  • Performance Tracking
  • Risk Management
  • Executive Engagement

Timeline

Creative Director, Senior Program Manager

Amazon
02.2022 - Current

Vice President, Marketing

loanDepot
12.2018 - 08.2021

Director, Enterprise Meetings and Events

loanDepot
01.2008 - 12.2018

International Business - International Business

Johnson And Wales University

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Devin Hernandez