Devin Morrison
Caldwell,ID
Summary
Accomplished Sales professional driven to exceed quotas and build productive relationships with key customers. Passionate about transforming the territory's sales and marketing programs. Demonstrated track record in assisting clients and customers in aligning sales and marketing initiatives that motivate customers to make buying decisions. Critical thinker capable of resolving complex solutions. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
21
21
years of professional experience
Work History
Director of Sales
Acosta Group
11.2022 - Current
- Dedicated Broker to meet and exceed clients' objectives and align on initiatives to drive key decision makers to buy- in on products
- I have excellent customer management experience that has been developed over my 20+ years in CPG
- I am highly motivated to cultivate client relationships by anticipating their needs and making thoughtful business decisions
- Partner with Acosta clients and customers to maximize profitability
- Develop strategies to address defined opportunities, scope and manage solutions that have significant impact on our customer's success
- Create goals that support strategic visions of the organization
- Manage, influence, and expand customer and client relationships
- Develop and communicate category plans to address client priorities, opportunities and expectations
- Manage a client base of +72 million in annual sales
- Team lead for WinCo responsible for communicating and executing clients' priorities by working with the WinCo Directors to align on execution strategies
- (Displays, Targeted Merch, Lobby events etc.)
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Business Manager
Acosta Sales & Marketing
10.2020 - 11.2022
- Coordinate Clients market visits and key account calls
- Communicate clients' priorities to Retail sales organization to deliver in-store presence and business objectives
- Manage and participate in the development, design and presentation of Acosta introduction to new clients
- Successfully managing clients' priorities while balancing the needs of the customer to achieve volume and net revenue targets
- Responsible for managing trade spend and budgets while achieving continued growth in market share
- Demonstrated success in preparing and presenting new items to Buyers and ASM's with ABSCO and WinCo to gain buy-in on innovation
- Consistent growth across all metrics for clients and customers
- Work with a Business Manager assistant to clear deductions and claims in a quick and timely manner
- Evaluate current, future, and past plans to ensure effectiveness and adjust accordingly to ensure success of Brands.
District Sales Manager - DSD
Coca Cola North America
12.2015 - 08.2020
- Oversaw 12-person team of Route Sales Representatives achieving $6 million+ in annual sales
- Established clear objectives and helped team members develop plans to achieve company priorities
- Grew YOY sales by 9% by consistently meeting and exceeding quotas
- Led targeted training programs to educate associates on product benefits and service capabilities
- Established, reviewed, and updated territory boundaries and distribution routes to maximize service while effectively controlling expenses
- Devised innovative and successful sales strategies
- Exceeded targets by building, directing, and motivating high-performing sales teams
- Held weekly meetings with Route Sales Representatives to identify techniques to overcome sales obstacles
- Sourced new leads and developed deep client relationships to promote sales
- Designed and executed training program, increasing employee product knowledge and productivity
- Coached and mentored employees to strengthen sales knowledge and abilities
- Tracked weekly sales to develop detailed reports for senior leadership
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Resolved complex problems impacting sales management by implementing cost-effective strategies
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
Route Sales Representative
Odwalla Inc.
01.2003 - 11.2015
- Managed and maintained a client book of 65 accounts and weekly sales records
- Represented a wide range of products, including Odwalla, Suja, Fairlife, Simply and Zico-Chilled Coconut water
- Displayed products properly at customer sites and according to company specifications and policies
- Identified customers' needs and provided information on appropriate products in effort to promote cross-selling
- Properly processed all sales transactions, achieving high levels of account growth and retention via quality deliverables
- Delivered top customer satisfaction, reviewing feedback closely and addressing needs and requests of account holders
- Maintained positive relationships with customers through constant communication and follow-up
- Boosted sales numbers with proactive account servicing and diligent relationship-building
- Developed deep knowledge of customer businesses and relationship to company objectives
- Addressed problems in an efficient, proactive, and knowledgeable manner maintaining and enhancing client satisfaction through speedy resolution.
Education
Bachelor of Science (BS) - Business Administration
BYU-Idaho
Rexburg, IDSkills
- Sales leadership
- Relationship building and management
- Account management
- Goals and performance
- Brand management
- Revenue Growth
- Self-motivated
- Organizational Skills
- Business development and planning
- Oral and written communication
- Strategic Planning
- Sales presentations
- Forecasting and planning
- Client Relationship Management
- Sales Strategy Development
- Team leadership
- Contract negotiation
Accomplishments
- District Manager of the Year. 2016, 2018 & 2019
- Route Sales Representative of the Year. 2005, 2006, 2008, 2011 & 2013
- 2 Year service mission for The Church of Jesus Christ of Latter-Day Saints -Chiclayo Peru 1999-2001
Training
- Step 2.0 Leadership Training, 2018, Coca Cola HQ
- C4V training, 2019
Timeline
Director of Sales
Acosta Group
11.2022 - Current
Business Manager
Acosta Sales & Marketing
10.2020 - 11.2022
District Sales Manager - DSD
Coca Cola North America
12.2015 - 08.2020
Route Sales Representative
Odwalla Inc.
01.2003 - 11.2015
Bachelor of Science (BS) - Business Administration
BYU-Idaho
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