Devin Peterson
Los Angeles,CA
Summary
Content creator and marketing student with a proven track record in channel growth and development through strong narrative and data analytics skills. Successfully grew a personal YouTube channel, and then pivoted to help others do the same through optimizing engagement, strategic content planning, and community management. Adept at utilizing the Adobe Suite to produce captivating results that drive viewer interaction.
Overview
2023
2023
years of professional experience
Work History
Youtube Content Creator
Self Employed
Bend, United States
06.2020 - 04.2022
- Created an online gaming persona and reached 40,000 subscribers; this is not a professional representation, but rather where I gained my passion for writing and creating content.
- Developed strong, engagement-focused narrative and writing skills.
- Implemented content within videos for sponsors, and garnered a strong understanding of what brands want from creators.
- Analyzed social analytics across various platforms, such as TikTok, YouTube, and Instagram, to find areas where content could be improved.
- Optimized video titles, descriptions, and tags for improved search visibility on YouTube.
- Utilized data analytics tools to assess video performance and inform future content strategies.
- Created eye-catching thumbnails and titles to enhance click-through rates and attract viewers.
- Filmed, edited, and uploaded videos for the YouTube channel.
Creative Strategy and Channel Development
(Freelance)
Eugene, Oregon
2023 - 2025
- Helped multiple creators develop channel identities and launch content strategies based on their values.
- Conducted in-depth research into various content niches to tailor content to hit target demographics efficiently.
- Helped creators start and maintain channels effectively.
- Facilitated brainstorming sessions to generate innovative ideas that align with the creator's long-term visions.
- Worked with thumbnails through an A/B system to optimize click-through rates.
Education
Bachelor of Science - Marketing
Oregon State University
Corvallis Oregon04-2027
Business Administration - marketing
University of Oregon
Eugene12.2025
Skills
- Strong understanding of social platform functions, such as YouTube, Twitter, Instagram, and TikTok
- Fast learner
- Video editing
- Creating engaging content
- Storytelling
- Community management
- Adaptability
- Data analytics
- Content creation
- Teamwork and collaboration
- Supervision and leadership
- Multitasking
- Project planning
- Adobe Suite
Most Recent Client Work
https://www.youtube.com/@xTribi/videos
- Channel Growth 0-16,000 in 30 days
- Consulted with weekly reviews of retention graphs, pacing patterns, and viewer drop-off data to optimize direction
- Analyzed trends to define content direction
- Developed content packaging strategy
Timeline
Youtube Content Creator
Self Employed
06.2020 - 04.2022
Creative Strategy and Channel Development
(Freelance)
2023 - 2025
Bachelor of Science - Marketing
Oregon State University
Business Administration - marketing
University of Oregon