Summary
Overview
Work History
Education
Skills
Timeline
Generic

Devin Rutledge

Summary

A seasoned professional with a proven track record at GAT Airline Ground Support, I excel in strategic marketing and building strong relationships. Leveraging skills in crisis management and effective communication, I've significantly enhanced brand visibility and team performance. My approach combines analytical prowess with adaptability, driving continuous improvement and achieving notable success in competitive markets. Accomplished Communications Officer with 10 years of experience growing client bases via strategic marketing. Works with major corporate clients to identify and address public, media and promotional needs. Delivers high-impact, dynamic product presentations to drive revenue growth. Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition, and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations. Results-oriented sales worker engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

26
26
years of professional experience

Work History

Director of Communications and Media Relations/Business Development Executive

GAT Airline Ground Support
05.2021 - 03.2024
    • Secured speaking engagements at influential industry events, positioning executives as thought leaders in their field.
    • Streamlined internal processes for content creation and approvals, improving efficiency within the communications department.
    • Established strong relationships with key media contacts, ensuring positive coverage of company news and events.
    • Crafted persuasive op-eds placing company viewpoints into prominent publications reaching target audiences successfully.
    • Conducted market research to inform communication strategies, ensuring alignment with target audience preferences.
    • Trained junior staff members on best practices in public relations strategies, enhancing overall team performance levels.
    • Developed compelling messaging materials for executive leadership team to use at industry conferences and presentations.
    • Coordinated high-profile events, generating significant press coverage and boosting brand recognition.
    • Created engaging content for various channels including websites, blog posts, newsletters, and social media platforms to drive audience growth.
    • Advised senior leadership on emerging trends in media landscape adapting communication strategies accordingly.
    • Guided cross-functional teams in executing communication projects on-time and within budget constraints.
    • Boosted media coverage for company announcements with well-crafted press releases and targeted pitches.
    • Negotiated partnerships with external vendors for event sponsorships and media placements, maximizing ROI for marketing investments.
    • Directed social media strategy, driving engagement and improving online presence.
    • Evaluated the effectiveness of communication activities through regular reporting and analytics reviews to optimize future efforts.
    • Managed public relations campaigns to support product launches, increasing overall sales.
    • Enhanced brand visibility by developing and implementing strategic communication plans.
    • Spearheaded crisis management efforts, resulting in swift resolution and minimal negative impact on the organization''s reputation.
    • Oversaw internal communications initiatives, promoting transparency and fostering a positive work culture.
    • Collaborated with marketing teams to create integrated campaigns, strengthening brand messaging and awareness.
    • Captured new customers by optimizing business strategies and launching products to diversify offerings.
    • Created and managed social media campaigns to increase brand engagement.
    • Conducted market research to identify new opportunities and target markets.
    • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
    • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
    • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
    • Improved website visibility through development and implementation of SEO strategies.
    • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
    • Devised content strategy to effectively engage target audiences.
    • Coordinated with design and media teams to develop high-quality creative assets.
    • Managed budget allocation and resource utilization to maximize marketing ROI.
    • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
    • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
    • Mentored local personnel on best practices and protocols to maximize productivity.
    • Optimized email campaigns to increase open and click-through rates.
    • Developed creative presentations, trend reports, kitted assets, and product data sheets.
    • Wrote and distributed press releases to increase brand visibility.
    • Continually maintained and improved company's reputation and positive image in markets served.
    • Generated sponsorships with related and partnering entities to enhance marketing objectives.
    • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
    • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
    • Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
    • Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
    • Created compelling proposals that demonstrated the unique value of our products/services while addressing client needs and expectations.
    • Established and maintained highly effective relationships with clients and industry partners to drive growth.
    • Evaluated the performance of business development initiatives, making data-driven adjustments to optimize results and achieve sales targets.
    • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
    • Negotiated client contracts and agreements to cultivate profitable business transactions.
    • Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
    • Collaborated with sales and marketing departments to support client acquisition.
    • Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.
    • Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
    • Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
    • Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
    • Increased client base by identifying and pursuing new business opportunities through market research and networking.
    • Fostered a positive work environment that encouraged open communication among team members, promoting collaboration toward achieving shared goals.
    • Collaborated with cross-functional teams to identify opportunities for product improvement, driving innovation in the company''s offerings.
    • Conducted competitor analysis to identify gaps in the market and capitalize on untapped opportunities.
    • Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
    • Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
    • Assisted marketing department in creating targeted campaigns that effectively communicated the value proposition of our products/services to potential customers.
    • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
    • Communicated directly with customers and partners to build strong business networks and relationships.
    • Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
    • Identified business development challenges and customer concerns for proactive resolution.
    • Aligned sales objectives with overarching company goals by collaborating closely with senior management on strategy development.
    • Implemented innovative business development strategies to increase customer base and expand market share.
    • Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
    • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
    • Implemented sales training programs for new business development team members, increasing overall effectiveness in securing new clients.
    • Streamlined internal processes within the business development department, reducing inefficiencies and increasing productivity among team members.
    • Delivered presentations at industry conferences, raising company profile and attracting potential clients.
    • Contributed to industry events and trade shows to showcase products and gather industry intelligence.
    • Generated revenue growth by developing and executing targeted sales strategies to expand market share.
    • Built relationships with customers and community to promote long term business growth.
    • Contributed to event marketing, sales and brand promotion.
    • Attended monthly sales meetings and quarterly sales trainings.
    • Contributed to team objectives in fast-paced environment.
    • Maintained current knowledge of evolving changes in marketplace.
    • Developed, maintained and utilized diverse client base.
    • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
    • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
    • Achieved or exceeded company-defined sales quotas.
    • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
    • Met existing customers to review current services and expand sales opportunities.
    • Presented professional image consistent with company's brand values.
    • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
    • Developed and maintained strong working relationships with professionals within assigned territory.
    • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
    • Stayed current on company offerings and industry trends.
    • Selected correct products based on customer needs, product specifications and applicable regulations.
    • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
    • Informed customers of promotions to increase sales productivity and volume.
    • Monitored service after sale and implemented quick and effective problem resolutions.
    • Set and achieved company defined sales goals.
    • Kept detailed records of daily activities through online customer database.
    • Consulted with businesses to supply accurate product and service information.
    • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
    • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
    • Built diverse and consistent sales portfolio.
    • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
    • Negotiated prices, terms of sales and service agreements.
    • Drove store revenue by offering customers accessories and related purchases to complete selections.
    • Generated advertising brochure for vendor use.
    • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
    • Recorded accurate and efficient records in customer database.
    • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
    • Trained new employees on customer service, money handling and organizing strategies.
    • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Recruiting Marketing Manager /Start-Up Specialist

GAT Ground Airline Support
05.2021 - 02.2022
  • Worked with recruiting teams and human resources representatives to accomplish hiring objectives.
  • Managed recruitment team and trained and mentored new advisors.
  • Managed end-to-end recruitment processes for multiple departments simultaneously while maintaining strict deadlines and budget constraints.
  • Improved overall diversity within the organization by implementing inclusive recruiting practices that targeted underrepresented communities.
  • Led the development of an employee referral program that incentivized current staff members to recommend potential candidates, yielding a significant increase in qualified applicants.
  • Reduced agency dependency through direct sourcing efforts, leading to substantial cost savings without sacrificing quality or speed of hire.
  • Streamlined the recruiting process by automating repetitive tasks, resulting in increased efficiency and reduced timetohire.
  • Analyzed recruitment data to identify trends and areas for improvement, adjusting strategies as needed to optimize results.
  • Continuously refined overall recruiting strategy based on industry trends, competitor analysis, and feedback from internal stakeholders to maintain a competitive edge in talent acquisition.
  • Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations.
  • Assessed the effectiveness of various recruitment advertising channels, reallocating budget to maximize ROI and achieve optimal candidate reach.
  • Collaborated with hiring managers to create targeted job descriptions that accurately reflected role requirements and attracted qualified candidates.
  • Enhanced candidate sourcing by implementing innovative digital marketing strategies and social media campaigns.
  • Supervised a team of recruiters responsible for meeting aggressive hiring goals across various departments, providing expert guidance on best practices when necessary.
  • Managed recruitment team and educated and mentored new advisors.
  • Developed and maintained a strong employer brand to attract top talent, utilizing creative content and consistent messaging across various platforms.
  • Developed strategic partnerships with external vendors offering specialized recruitment services tailored towards niche industries or hard-to-fill roles.
  • Collaborated with HR leadership regarding candidate salary determinations.
  • Met with managers to discuss vacancies, applicant qualifications, and characteristics of top candidates.
  • Customized wording of job profiles, social media techniques, and website subscriptions.
  • Conducted market research to identify new opportunities and target markets.
  • Optimized email campaigns to increase open and click-through rates.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Talent Acquisition Specialist/Human Resources Manager

GAT Ground Airline Support
05.2021 - 01.2022
  • Sourced and screened candidates for roles and worked with hiring managers to coordinate interviews, offers, and onboarding.
  • Increased retention rates through thorough pre-screening of candidates and regular follow-up on new hires'' satisfaction levels.
  • Compiled reports on recruiting activity to illustrate time-to-fill, cost-per-hire, and source of hire.
  • Developed and maintained applicant tracking system, tracking all job openings, applicants and interviewing activity.
  • Implemented data-driven approach to talent acquisition strategies by leveraging metrics to evaluate recruitment performance continuously.
  • Evaluated resumes, interviewed, and presented qualified candidates to hiring managers and solicited feedback to refine recruiting strategy.
  • Built relationships with external recruiters and staffing agencies to access quality talent.
  • Provided regular updates to hiring managers and HR staff on recruitment activities and progress.
  • Conducted regular training sessions for hiring managers on effective interviewing techniques, unconscious bias awareness, legal compliance in recruiting practices, among others.
  • Managed relationships with external recruitment agencies, ensuring a consistent approach to candidate sourcing and selection while optimizing costeffectiveness.
  • Developed strong talent pipelines by utilizing various sourcing techniques, including social media, job boards, and networking events.
  • Provided regular updates on talent acquisition performance metrics to senior leadership, supporting data-driven decision-making and continuous improvement efforts.

Administrative Executive to the CEO

Acadia Healthcare
10.2019 - 03.2021
  • Created and updated records and files to maintain document compliance.
  • Reviewed information, created models, and contributed to decision-making process by forecasting trends.
  • Maintained protocol throughout routine work days and special events.
  • Conducted research to assist with routine tasks and special projects.
  • Collected data, input records, and protected electronic files.
  • Produced letters and memoranda to inform stakeholders of business decisions.
  • Planned and executed events for employees and clients and managed logistics and vendor relations.
  • Streamlined office procedures by implementing efficient systems and tools, resulting in improved workflow.
  • Handled confidential information with utmost discretion, ensuring sensitive data was protected from unauthorized access.
  • Managed high-level executive calendars, prioritizing appointments and meetings to optimize time management.
  • Implemented document management system that streamlined filing processes and facilitated easy retrieval of information.
  • Managed special projects as assigned; delivered results within established deadlines while meeting objectives.
  • Served as a liaison between executives and clients or stakeholders; maintained strong relationships through effective communication.
  • Facilitated communication between departments, maintaining open lines of dialogue for better collaboration on projects.
  • Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
  • Communicated corporate objectives to various divisions to meet deadlines and adhere to company budgets.
  • Handled logistics, catering, agendas and travel arrangements for meeting and event planning for board of directors, president and executive vice president.
  • Updated and maintained confidential databases and records.
  • Created and managed office systems to efficiently deal with documentation.
  • Greeted arriving visitors, determined nature and purpose of visit and directed individuals to appropriate destinations.
  • Worked with senior management to initiate new projects and assist in various processes.

Patient Advocate Special Victims PRN

Grady Memorial Hospital
05.2020 - 01.2021
  • Advocated for patient rights and provided representation in court.
  • Maintained patient records and updated electronic health systems to safeguard data.
  • Identified opportunities for improvement in hospital policies that directly impacted patient experience.
  • Developed patient-centered care plans to meet individual needs.
  • Coordinated referrals to specialty care services within the network or external organizations in a timely manner.
  • Collaborated with healthcare providers to ensure timely, accurate, and compassionate care for patients.
  • Implemented best practices in patient advocacy through continuous professional development initiatives.
  • Facilitated communication between patients, families and healthcare providers to support comprehension.
  • Organized educational workshops for patients on various health topics, promoting self-care and wellness strategies.
  • Managed patient complaints professionally and efficiently while maintaining strict adherence to HIPAA regulations.
  • Educated patients on available resources and community programs, increasing their access to needed services.
  • Liaised between patients and medical staff, facilitating effective communication of needs, preferences, and treatment plans.
  • Worked effectively with staff from all departments to coordinate resolutions.
  • Stayed calm under pressure to and successfully dealt with difficult situations.

Educator

Clayton County Public Schools
08.1998 - 05.2011
  • Developed and implemented engaging lesson plans to keep learner attention.
  • Developed and implemented differentiated instruction strategies for diverse learners, ensuring individualized attention and success.
  • Chose materials and developed lesson plans to enhance skills for individual students.
  • Developed and implemented useful behavior management strategies to instill discipline and compliance with conduct code.
  • Designed curriculum-aligned assessments to measure student progress and inform instructional decisions.
  • Utilized data-driven instruction to target areas of weakness and continuously improve student performance throughout the school year.
  • Met regularly with team of teachers to discuss best practices and develop innovative teaching strategies.
  • Served on various school committees focused on improving policies or procedures related to academics, safety, or equity issues – driving positive change at an institutional level.
  • Trained and supervised new teachers to apply best teaching practices and comply with protocols.
  • Utilized innovative teaching strategies to effectively engage students in learning.
  • Established strong relationships with parents through regular communication, fostering a supportive network for student success.
  • Led professional development sessions for fellow teachers on topics such as technology integration or assessment design, contributing to a culture of ongoing improvement within the school community.
  • Created and developed lesson plans to meet students' academic needs.
  • Scheduled conferences with parents to discuss students' progress and classroom behavior.
  • Designed detailed learning plans for struggling students based on test, homework and assignment records.
  • Participated in department meetings to provide input to colleagues about student achievement and improvement.

Education

Master of Science - Curriculum And Instruction

The University of Tennessee - Knoxville
Knoxville, TN

Skills

    • Press Release Writing
    • Marketing Communications
    • Content Development
    • Crisis Management
    • Speech Writing
    • Podcast Production
    • Community Management
    • Social Media Strategy
    • Internal Communications
    • Media Relations
    • Multimedia storytelling
    • Influencer outreach
    • Brand Messaging
    • Corporate Communications
    • Web Content Management
    • Microsoft SharePoint
    • Strategic Marketing
    • Relationship Building
    • Product Promotion
    • Google Analytics
    • Contract Negotiation
    • Campaign Performance Tracking
    • Marketing Program Management
    • Training and Onboarding
    • Market Research Analysis
    • Strategic Planning and Alignment
    • Team Recruiting and Hiring
    • Marketing campaigns
    • Analytical Skills
    • Written Communication
      • Adaptability
      • Google AdWords
      • Excellent Communication
      • Problem-solving abilities
      • Corporate Communication
      • Multitasking
      • Teamwork and Collaboration
      • Continuous Improvement
      • Self Motivation
      • Client Relationship Management
      • Business Needs Analysis
      • Market Research
      • Problem-Solving
      • Event Planning
      • Task Prioritization
      • P&L Management
      • Marketing Strategy Development
      • Analytical Thinking
      • Data Analysis
      • Goal Setting
      • Root Cause Analysis
      • B2C Marketing
      • Customer Retention Strategies
      • Decision-Making
      • Team building
      • Marketing and Advertising
      • Reliability
      • Content Curation
      • Time Management
      • Promotional Events

Timeline

Director of Communications and Media Relations/Business Development Executive

GAT Airline Ground Support
05.2021 - 03.2024

Recruiting Marketing Manager /Start-Up Specialist

GAT Ground Airline Support
05.2021 - 02.2022

Talent Acquisition Specialist/Human Resources Manager

GAT Ground Airline Support
05.2021 - 01.2022

Patient Advocate Special Victims PRN

Grady Memorial Hospital
05.2020 - 01.2021

Administrative Executive to the CEO

Acadia Healthcare
10.2019 - 03.2021

Educator

Clayton County Public Schools
08.1998 - 05.2011

Master of Science - Curriculum And Instruction

The University of Tennessee - Knoxville
Devin Rutledge