Devin Wilkerson
Washington,DC
Summary
Entrepreneurial Franchise Owner known for high productivity and efficient task completion. Specialize in strategic planning, team leadership, and customer relationship management. Excel at communication, problem-solving, and adaptability, ensuring successful business operations and growth.
Overview
13
13
years of professional experience
Work History
Franchise Owner Operator
Steak n Shake Inc.
Jacksonville, FL
01.2024 - Current
- Own and Operate a $1.7 million dollar unit as day-to-day operator
- To date I have increased sales by 19% year over year
- Currently running a 20% food cost and 22% labor all-in
- Total P&L Management
- Develop and manage a team of leaders to ensure the restaurant’s mission and vision is upheld
- Set and monitor store goals, while focusing on key metrics such as customer experience, food safety, and financial performance.
- Develop and manage budgets, costs monitoring, and implement strategies to maximize revenue and profitability.
- Implement and oversee comprehensive training through Steak n Shake University for all crew.
- Ensure food quality, presentation, and overall guest satisfaction meets and exceed company standards.
- Build and maintain relationships with suppliers and vendors to secure high-quality product, and negotiate favorable terms.
- Experience in these systems with SNS; NCR, Harri, Harri Live, Team Live, EcoTrak, Aloha, C-Server, ERS-Restaurant and Acrelec Tech and Kioki
- Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.
- Collaborated closely with corporate headquarters on initiatives related to branding or product development.
Franchise Owner
D.P. Dough
College Park, MD
02.2023 - 08.2024
- Purchased restaurant for $25k sales were $475,000
- Owned and Operated including day-to-day operations
- Increased sales from $475k to $704K within 9 months
- Developed and Executed marketing strategies
- Partnered with student athletes with NIL
- Vendor and Supply Chain Management
- Total P&L management
- Menu Planning and creation for local market needs
- Hired, trained and developed store leaders and general staff.
- Worked with University of Maryland Athletics Dept as official calzone sponsor of the University
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Managed relationships with vendors, ensuring timely deliveries of products or services.
- Set pricing structures according to market analytics and emerging trends.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
Franchise Operations Manager
The Original Hot Dog Factory
Atlanta, remote
01.2020 - 02.2024
- Multi unit management
- Develop and maintain direct relationships with new and existing candidates
- Assist in strategic planning for territory and growth opportunities
- Develop and lead execution of operational strategies to ensure and enhance franchise productivity, profitability and brand consistency across all markets
- Assisted with training programs for franchisees
- Partnered with mostly ever department including marketing, legal and compliance, finance, and others to deliver integrated support and initiatives that advanced the company's strategic goals and drive franchise success
- Negotiated contracts with vendors to secure favorable terms and pricing.
- Identified trends in consumer behavior and suggested changes based on insights gathered from market research.
- Collaborated with district managers to develop strategic plans for increasing sales revenue.
- Monitored store compliance with health regulations, safety standards and brand guidelines.
- Performed monthly reviews of P&L statements for each location in order to identify areas where improvements can be made.
- Created detailed reports on weekly and monthly revenues and expenses.
- Implemented marketing initiatives including advertising campaigns, social media presence and email campaigns.
- Developed and implemented district-wide strategies for improving customer service, increasing sales and reducing costs.
- Collaborated with corporate teams on projects related to menu development, product launches or technology upgrades.
- Performed audits of existing franchises to ensure compliance with company standards and policies.
- Facilitated communication between franchisors and franchisees regarding policy changes or other important matters.
- Developed training programs for new franchisees.
- Provided guidance on marketing strategies that would help increase sales at franchised locations.
- Negotiated contracts with vendors and suppliers for the benefit of franchise owners.
- Analyzed financial reports and profit and loss statements to evaluate and improve profitability.
- Conducted regular inspections of equipment and facilities to ensure proper maintenance and cleanliness.
Owner
One Sixteen Boutique
01.2015 - 07.2022
- Owned and Operator a successful online and in-store women's clothing store in Park Plaza Mall
Director
Moe's Southwest Grill
Memphis, TN
02.2012 - 04.2016
- Oversaw companies promotion and advertising efforts to drive sales and building brand awareness
- Spearheaded menu strategies that drove revenue and profitability
- Analyzed the competitive landscape , benchmarking each brand against local competitors in terms of product, price, promotions and brand loyalty
Education
Bachelor of Arts - Public Relations and Marketing
University of Central Arkansas
Conway, Arkansas 12.2011
Skills
- Performance analysis
- Interpersonal skills
- Systems implementation
- Process enhancement
- Productivity improvement
- Workflow streamlining
- Change management
- Market trend adaptation
- Regulatory compliance
- Growth management
- Operational efficiency
- Sustainable practices
- CRM expertise
- Operations management
- Labor relations
- Strategic planning
- Human resources
- Supply chain optimization
- KPI management
- Hiring and staffing
- Profit and loss
- Cost reduction
- Growth strategy implementation
- Employee development
- Profit and loss analysis
- Employee retention
- Menu development
- Sales growth
- Local marketing
- Inventory management
- Vendor relations
Timeline
Franchise Owner Operator
Steak n Shake Inc.
01.2024 - Current
Franchise Owner
D.P. Dough
02.2023 - 08.2024
Franchise Operations Manager
The Original Hot Dog Factory
01.2020 - 02.2024
Owner
One Sixteen Boutique
01.2015 - 07.2022
Director
Moe's Southwest Grill
02.2012 - 04.2016
Bachelor of Arts - Public Relations and Marketing
University of Central Arkansas
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