Devi Sri MAcharla
Norcross,GA
Summary
Analytical and results-driven digital analytics professional with [X] years of experience in leveraging Adobe Analytics to uncover actionable insights and enhance customer experiences. Proficient in personalizing user journeys using Adobe Target and spearheading seamless migrations from Adobe Analytics to Adobe Experience Platform (AEP). Adept at integrating advanced marketing technologies and utilizing prompt engineering techniques to automate workflows, streamline data processes, and optimize campaign deployment.
Proven expertise in collaborating with cross-functional teams to drive data-driven decision-making, improve user engagement, and enhance ROI through advanced analytics and personalization strategies. Skilled in designing and implementing scalable solutions that align with data privacy regulations, ensuring compliance with GDPR and CCPA. Recognized for delivering impactful customer experiences by combining technical expertise, innovation, and strategic insights.
Overview
4
4
years of professional experience
Work History
Digital Analytics Specialist
Verizon
Atlanta, Georgia
01.2025 - Current
- Migrated legacy data from Adobe Analytics to Adobe Experience Platform (AEP), ensuring 100% data integrity and governance compliance.
• Developed real-time audience segmentation in AEP, boosting personalized marketing engagement by 30%.
• Designed and implemented AEP customer journey analytics use cases, improving retention rates by 20%.
• Automated workflows using prompt engineering, reducing data processing time by 25%.
• Trained stakeholders on AEP capabilities, enhancing adoption and reducing reporting errors by 20%.
Web Analytics Consultant
Metlife
Raleigh, NC
02.2022 - 12.2023
- Delivered actionable insights from Adobe Analytics, increasing conversion rates by 15% across digital properties.
• Optimized audience segmentation and targeted campaigns using Adobe Target, achieving a 20% boost in ROI.
• Executed A/B and multivariate testing strategies, leading to a 10% improvement in click-through rates.
• Integrated Adobe Analytics with CRM systems, uncovering a 12% increase in customer lifetime value.
• Leveraged prompt engineering to automate testing workflows, reducing implementation timelines by 20%.
Marketing Analyst
Cognizant
Coimbatore, Tamilnadu
03.2021 - 01.2022
- Implemented Adobe Analytics tracking, enhancing data accuracy by 15% and enabling reliable reporting.
• Partnered with developers to ensure effective tagging, improving key metric tracking by 20%.
• Designed personalized Adobe Target campaigns, resulting in a 10% uplift in customer engagement.
• Monitored campaign performance, optimizing strategies to drive a 12% growth in lead conversions.
• Applied prompt engineering to automate tagging, streamlining operations and reducing manual effort by 25%.
Education
Master of Science - Computer Science
Kennesaw State University
Kennesaw, GA12-2024
Skills
- Adobe Analytics Implementation and Reporting
* Personalization Strategies with Adobe Target
* Data Migration and Integration with Adobe Experience Platform (AEP)
* Customer Journey Mapping and Optimization
* Tag Management Systems (eg, Adobe Launch, GTM)
* Audience Segmentation and Real-Time Personalization
* Data Governance and Privacy Compliance
* Stakeholder Collaboration and Communication
Timeline
Digital Analytics Specialist
Verizon
01.2025 - Current
Web Analytics Consultant
Metlife
02.2022 - 12.2023
Marketing Analyst
Cognizant
03.2021 - 01.2022
Master of Science - Computer Science
Kennesaw State University
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