Devon Buie
Charlotte,NC
Summary
A strategic marketing leader with over 15 years of experience driving revenue growth and brand engagement. Proven ability to develop and execute data-driven marketing campaigns that exceed business objectives. Expertise in lifecycle marketing, consumer insights, project management, and cross-functional leadership.
Overview
18
18
years of professional experience
Work History
MARKETING MANAGER
Snap One
08.2020 - Current
- Developed and implemented comprehensive channel marketing strategies that resulted in a 28% YoY increase in revenue growth.
- Collaborated with the Acquisition team to design and execute targeted marketing campaigns, resulting in a 20% increase in new Partner applications.
- Spearheaded the development of a comprehensive product catalog, serving as a key resource for Partner engagement.
- Managed trade show activation resulting in a 66% increase in leads YoY.
SR PRODUCT MANAGER
Stanley Black & Decker
11.2017 - 08.2020
- Strategically managed a $95M global portfolio, driving sales growth and exceeding targets while overseeing new product development
- Achieved a 9% year-over-year growth SBD's largest retailer by spearheading the successful execution of the Stanley brand extension in collaboration with this key customer.
- Led the end-to-end support for the launch of the CRAFTSMAN brand at Lowe's within the Construction Hand Tools organization, culminating in approximately $58 million in sales in the first year.
NATIONAL ACCOUNT MANAGER
Electrolux
07.2017 - 11.2017
- Managed a $17M book of business, executing national promotional plans and overseeing SKU and brand mix.
- Worked across corporate functions including marketing, finance, product line, operations, and demand planning groups
- Co-led a product line review that exceeded SKU placement goals, ensuring product availability and market penetration.
- Optimized SKU and brand assortment at the retailer, surpassing margin requirements.
COMMERCIALIZATION MANAGER
Electrolux
11.2015 - 07.2017
- Optimized sales, merchandising, and marketing functions for a $445M book of business, representing 8% of North American sales, in collaboration with the key accounts team
- Led the launch of 700 SKUs for the key accounts team, overseeing the commercialization process.
- Created an NPI dashboard to monitor P3s (present, place, promote)across various retail channels, offering transparency into the performance of new product launches.
CONSUMER PROMOTIONS ASSOCIATE
Electrolux
07.2012 - 11.2015
- Managed creative agencies to develop over 100 high-impact promotional assets annually, driving sales and customer engagement through print ads, display ads, sell sheets, and in-store POP.
- Spearheaded the creative development of the company's first full-line product ad, collaborating with sales and merchandising to curate a strategic mix of draw products and high-margin products.
BRAND MARKET ANALYST
Electrolux
01.2011 - 07.2012
- Empowered Sr. Directors and VPs with actionable insights by designing and implementing standardized reporting templates and a consistent reporting cadence.
- Collaborated with product management teams, providing expert guidance on product positioning and conducting in-depth market share analysis.
SEGMENT MANAGER
Duke Energy
07.2008 - 01.2011
- Developed and executed the go-to-market plan for Duke Energy's most successful CFL campaign, utilizing new technology to exceed the $1.5M Q4 revenue goal.
- Streamlined customer acquisition by spearheading the development of engaging content for a new email channel, resulting in a 15% reduction in customer acquisition costs.
ASSISTANT PRODUCT MANAGER
The J.M. Smucker Company
08.2005 - 07.2008
- Managed the day-to-day execution of national brand strategies for Pillsbury's Brownie product line, representing $32 million in annual grocery channel sales.
- Led the development and successful launch of two new baking products, managing a cross-functional team of up to 12 sales, product development, production, packaging, and research personnel.
ASSISTANT CONSUMER PROMOTIONS MANAGER
The J.M. Smucker Company
08.2005 - 03.2007
- Worked collaboratively with cross-functional teams to conceptualize, implement, and oversee national consumer promotions for Crisco, Pillsbury, and Martha White brands, contributing to a combined annual sales volume of $515M.
- Leveraged cost-benefit analysis to identify and implement shipping optimizations, resulting in a $40,000 cost reduction for the Pillsbury brand.
Education
Master of Business Administration (MBA) -
Winthrop University
Rock Hill, SCBachelor of Science in Business Administration (BSBA) - Marketing
Old Dominion University
Norfolk, VANorthwestern University, Kellogg
UNC Charlotte School of Professional Studies
Skills
- Marketing Strategy
- Lifecycle Marketing
- Digital Marketing
- Project Management
- Data-Informed Decision Making
- Cross-Functional Team Leadership
Timeline
MARKETING MANAGER
Snap One
08.2020 - Current
SR PRODUCT MANAGER
Stanley Black & Decker
11.2017 - 08.2020
NATIONAL ACCOUNT MANAGER
Electrolux
07.2017 - 11.2017
COMMERCIALIZATION MANAGER
Electrolux
11.2015 - 07.2017
CONSUMER PROMOTIONS ASSOCIATE
Electrolux
07.2012 - 11.2015
BRAND MARKET ANALYST
Electrolux
01.2011 - 07.2012
SEGMENT MANAGER
Duke Energy
07.2008 - 01.2011
ASSISTANT PRODUCT MANAGER
The J.M. Smucker Company
08.2005 - 07.2008
ASSISTANT CONSUMER PROMOTIONS MANAGER
The J.M. Smucker Company
08.2005 - 03.2007
Master of Business Administration (MBA) -
Winthrop University
Bachelor of Science in Business Administration (BSBA) - Marketing
Old Dominion University
Northwestern University, Kellogg
UNC Charlotte School of Professional Studies