Devon Jackson
Renton,WA
Summary
Dynamic Marketing Manager with a proven track record at Cleanco Bins. Adept at enhancing brand visibility and successfully transitioning business models. Demonstrated success in increasing social media impressions by 1510% through expertise in digital marketing and PPC campaign management. Skilled in training and development, securing lucrative B2B contracts, and fostering strong customer relationships.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Cleanco Bins
09.2023 - 08.2024
- Restructured company's outdated marketing strategy including logo, social media accounts, brochures/ business cards, etc.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Helped business transition from B2C to B2B using SEM to target audience securing multiple contracts.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Increased impressions on social media posts by 1510% on first day of campaign.
Small Business Owner
Jackpots Premium Kicks
11.2018 - 10.2023
- As owner and CEO I handled every aspect of the business including marketing, sales, sourcing product, event planning, customer service, invoicing and budgeting.
- Generated 80K in revenue first year and increased year-over-year sales 30%-40%.
- Grew social media presence to more than 10k followers across all platforms.
- Became an established vendor at some of the largest sneaker conventions in the world, while also coordinating and hosting my own sneaker pop up events.
Assistant Manager
Finish Line
03.2021 - 04.2023
- Increased sales through effective strategic visual merchandising and targeted promotions which resulted in exceeding quarterly sales goals on a regular basis.
- Recruited and trained new employees.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
Education
Bachelor's Degree - Liberal Arts & Sciences
Middle Tennessee State University
Murfreesboro, TN05.2020
Skills
- Digital Marketing
- PPC Campaign Management
- SEO
- Advertising
- Web Analytics
- Management
- B2B
- Training & Development
- Visual Merchandising
- Excel/Word/PowerPoint
- CRM
- Social Media Marketing
- Brand Development/Promotion
- SEM Strategy Development
Timeline
Marketing Manager
Cleanco Bins
09.2023 - 08.2024
Assistant Manager
Finish Line
03.2021 - 04.2023
Small Business Owner
Jackpots Premium Kicks
11.2018 - 10.2023
Bachelor's Degree - Liberal Arts & Sciences
Middle Tennessee State University
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