Devon Jackson
Renton,WA
Summary
Dynamic Marketing Manager with a proven track record at Cleanco Bins. Adept at enhancing brand visibility and successfully transitioning business models. Demonstrated success in increasing social media impressions by 1510% through expertise in digital marketing and PPC campaign management. Skilled in training and development, securing lucrative B2B contracts, and fostering strong customer relationships.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Cleanco Bins
Seattle, WA
09.2023 - 08.2024
- Restructured company's outdated marketing strategy including logo, social media accounts, brochures/ business cards, etc.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Helped business transition from B2C to B2B using SEM to target audience securing multiple contracts.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Increased impressions on social media posts by 1510% on first day of campaign.
Small Business Owner
Jackpots Premium Kicks
Seattle, WA
11.2018 - 10.2023
- As owner and CEO I handled every aspect of the business including marketing, sales, sourcing product, event planning, customer service, invoicing and budgeting.
- Generated 80K in revenue first year and increased year-over-year sales 30%-40%.
- Grew social media presence to more than 10k followers across all platforms.
- Became an established vendor at some of the largest sneaker conventions in the world, while also coordinating and hosting my own sneaker pop up events.
Assistant Manager
Finish Line
Tukwila, WA
03.2021 - 04.2023
- Increased sales through effective strategic visual merchandising and targeted promotions which resulted in exceeding quarterly sales goals on a regular basis.
- Recruited and trained new employees.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
Education
Bachelor's Degree - Liberal Arts & Sciences
Middle Tennessee State University
Murfreesboro, TN05.2020
Skills
- Digital Marketing
- PPC Campaign Management
- SEO
- Advertising
- Web Analytics
- Management
- B2B
- Training & Development
- Visual Merchandising
- Excel/Word/PowerPoint
- CRM
- Social Media Marketing
- Brand Development/Promotion
- SEM Strategy Development
Timeline
Marketing Manager
Cleanco Bins
09.2023 - 08.2024
Assistant Manager
Finish Line
03.2021 - 04.2023
Small Business Owner
Jackpots Premium Kicks
11.2018 - 10.2023
Bachelor's Degree - Liberal Arts & Sciences
Middle Tennessee State University