Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Certification
Publications
Additional Information
Timeline
Generic

Devon Martinez

Modesto

Summary

Dynamic digital marketing professional with over a decade of experience, including five years in Public Affairs and advertising management with the U.S. Department of Defense. Proven track record in managing diverse portfolios and mastering video and post-production over 22 years enhances a robust skill set encompassing project management, content creation, Generative Engine Optimization (GEO), and advanced social media strategies. Expertise in cultivating audiences and driving sales spans multiple sectors, including finance, solar, consumer-packaged goods, IT staffing, and public affairs. Recognized for significant online influence with over 40,000 Instagram followers, 40,000 YouTube subscribers, and 70,000 TikTok followers, demonstrating a commitment to innovative branding and digital expansion.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Public Affairs Officer/ Digital Marketing

Department of Defense (U.S. Army) Civilian
11.2020 - Current
  • Directed digital marketing budget, ensuring maximum ROI and alignment with Army’s recruitment and branding objectives.
  • Spearheaded digital lead generation campaigns that increased enlistment leads by X% and optimized conversion funnel for higher-quality candidates.
  • Built and managed online communities through automation + authentic engagement, growing audience by 1,000%+ and strengthening alignment with Army values.
  • Analyzed recruitment campaign performance by tracking cost-per-acquisition, producing insights that reduced acquisition costs by X%.
  • Developed and executed strategic campaigns under strict deadlines, achieving measurable results in recruitment and awareness while supporting national security objectives.

Chief Strategy Officer

REGIME
07.2014 - Current
  • Directed high-impact strategic marketing and communications initiatives for organizations valued $100M–$1B, driving measurable influence and brand positioning.
  • Created and distributed video content that boosted brand visibility and shaped audience perception, generating over 15M organic impressions in 2019 alone.
  • Designed and scaled digital ecosystems blending automation and authentic engagement to expand and manage large online communities.
  • Analyzed marketing and sales performance to optimize ROI, customer acquisition cost, and long-term influence economics.
  • Developed and executed large-scale strategic campaigns under tight deadlines, aligning objectives with measurable business outcomes and stakeholder goals.

Marketing Director / CMO

Daulat
03.2020 - 10.2020
  • Accomplished Marketing Director with a proven track record of managing diverse marketing portfolios and leading both consumer-facing and investor-focused strategies. Experienced in finance and investment marketing, having partnered with a firm managing $500M+ in assets and overseeing portfolios in real estate and five distinct businesses. Recognized for rebuilding marketing infrastructure, streamlining processes, and optimizing team performance to deliver measurable growth and efficiency.

Digital Media Manager / Content Manager

Pearls Olives - Musco Family Olive Co.
06.2018 - 03.2020
  • Led profitability analysis of digital marketing and sales campaigns across social platforms, uncovering insights that improved ROI and revenue growth.
  • Directed content and ad strategy, managing budgets and overseeing production of 30–50 creative assets per month to maintain brand consistency.
  • Introduced new KPIs to measure internal success, set clear objectives, and streamlined processes to achieve departmental goals.
  • Prepared quarterly social media reports to guide strategic decision-making and brand growth.
  • Grew email subscriber list by 14% in one month through an Instagram-driven organic campaign.
  • Scaled high-follower accounts (100K+ followers), increasing engagement and fostering strong brand loyalty.
  • Contributed to Pearls Olives’ dominance as a market leader with 60%+ U.S. share and nine-figure annual profits.

Marketing and Media Consultant

Freedom Forever Solar
01.2018 - 01.2019
  • Developed and executed core content pillars to support a successful social media launch, ensuring consistent brand voice and strategy.
  • Managed social media accounts and ad budgets, overseeing monthly campaign execution and creative asset production.
  • Ensured compliance with legal and industry standards, particularly in energy-related language and messaging, protecting brand reputation.
  • Set clear objectives and introduced new KPIs to measure success, driving accountability and continuous team improvement.

Education

Bachelor's degree - Interdisciplinary Studies - Linguistics / Religion

Liberty University
Lynchburg, VA

Skills

  • Strategic Marketing & Branding
  • Digital Campaign Management (Meta, Google Ads, TikTok)
  • Content Strategy & Production
  • Public Affairs & Strategic Communications
  • Budget Management & ROI Analysis
  • Lead Generation & Conversion Optimization
  • Marketing Analytics & KPIs
  • Community Growth & Engagement

Accomplishments

    CIVILIAN ACHIEVEMENT MEDAL - AWARDED AND CERTIFIED BY THE SECRETARY OF THE U.S. ARMY

Websites

Certification

  • Hebrew University Jerusalem Israel || Israel Institute of Biblical Studies - Biblical Hebrew A September 2021 to Present
  • B.S. In Interdisciplinary Studies - Religion and Linguistics In progress.

Publications

CBS - Bay Area focus - Devon Martinez (Social Media Expert) https://www.youtube.com/watch?v=sKokCSMfmPw

Additional Information

  • Https://www.youtube.com/DevonAndTania
  • Https://www.instagram.com/DevonEliasMartinez
  • Https://www.linkedin.com/in/DevonMartinez
  • Https://www.tiktok.com/@DevonEliasMartinez

Timeline

Public Affairs Officer/ Digital Marketing

Department of Defense (U.S. Army) Civilian
11.2020 - Current

Marketing Director / CMO

Daulat
03.2020 - 10.2020

Digital Media Manager / Content Manager

Pearls Olives - Musco Family Olive Co.
06.2018 - 03.2020

Marketing and Media Consultant

Freedom Forever Solar
01.2018 - 01.2019

Chief Strategy Officer

REGIME
07.2014 - Current

Bachelor's degree - Interdisciplinary Studies - Linguistics / Religion

Liberty University

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