DEVORA BAHAR
Pharmacist
New York
Overview
7
7
years of professional experience
Work History
Health Insights Strategist
VML Health
11.2023 - Current
- Developed strategic presentations that influenced brand tactics, directly impacting 79% incremental sales growth through omnichannel investment
- Synthesized insights from multiple data sources, including BioMed tracker, Kantar MARS, MRI Simmons and 3rd party vendor's analytic reports, and third-party research, to develop POV that identified gaps, opportunities, and strategic next steps for client projects
- Applied qualitative and quantitative research methodologies, including physician surveys, patient journey mapping, and social listening, to refine engagement strategies
- Led work streams focused on omnichannel strategy, ensuring alignment with brand objectives while managing project logistics, client meetings, and stakeholder communications
- Utilized advanced data tools such as Veeva, AZ Telium Data Base to extract actionable insights that shaped HCP and patient engagement strategies
- Developed segmentation-based audience profiles, leveraging behavioral data to inform targeted channel strategies for brands in oncology, immunology, and rare diseases
- Managed omnichannel reporting (client status, tagging, tracking) to ensure seamless execution and strategic alignment
- Managed key documentation (client status reports, omnichannel tagging, internal tracking) to streamline reporting and execution
- Supported tactical planning initiatives for leading pharma brands, contributing to brainstorming sessions, competitor benchmarking, and ideation of innovative digital and field-based engagement tactics
- Played a key role in Boehringer’s rebranding workshops, developing interactive stimuli and exercises that shaped the company’s new brand identity and positioning
- Assessed competitive activity and market trends within relevant therapeutic areas to refine client omnichannel strategies, ensuring differentiation in a crowded market
Associate CX Strategist
Eversana Intouch
09.2022 - 09.2023
- Conducted customer experience (CX) audits and created ecosystems for numerous brand drug websites and their competitors
- Improved the user experience and performance of rare disease websites by optimizing e-CRMs, increasing sign-ups, and utilizing social media calls to action (CTAs)
- Created addressable strategies to improve omnichannel objectives, utilizing channels such as EHR software, home office emails, rep-triggered emails, paid search, paid social, and display advertising
- Assisted top-tier pharmaceutical clients in solving unique market access challenges by providing innovative strategies and robust engagement for payers and healthcare professionals (HCPs)
- Developed a cohesive, connected pre-, during-, and post-conference experience, leveraging personal and non-personal promotional channels
- Improved target market adherence through email cadence strategies
- Developed points of view (POVs) and sellable solutions using AI technology to improve brand presence
- Created experience architectures detailing audience behaviors, mindsets, barriers, and motivators
- Created personas based on market research and data
- Created healthcare professional (HCP) and patient journey maps
Staff Pharmacist
Crown Heights Pharmacy
06.2018 - 09.2022
- Provided medication management to patients informing them with medication side effects dosing and drug information
- Accurately dispensed prescribed medications
- Advised patients into drug interactions and Mechanism of action
- Compounded, packaged, and label pharmaceutical products
- Process medical insurance claims, posting bill amounts and calculating co-payments
- Initiated prior authorizations for drug coverage utilizing ICD-10 codes
- Processed lab results, REMS i-pledges
- Utilized and familiarized with drug manufacturing websites, Safety information, patient support programs
- Prepared intravenous (IV) solutions or solid dosage medications for dispensing into bottles or unit dosing packaging
- Participated in continuing education to keep up to date with advances in pharmaceuticals
Timeline
Health Insights Strategist
VML Health
11.2023 - Current
Associate CX Strategist
Eversana Intouch
09.2022 - 09.2023
Staff Pharmacist
Crown Heights Pharmacy
06.2018 - 09.2022
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