Devyn Colvin
Grandview,MO
Summary
Data-driven marketing strategist with over 5 years of experience in customer analytics and cross-functional project execution. Holds a Bachelor’s degree in Applied Mathematics, with working proficiency in SQL, enabling strong quantitative analysis to support data-informed business decisions. Proven success in leading multi-channel marketing programs and leveraging insights to optimize performance and drive growth. Skilled in managing complex workflows and presenting actionable recommendations to stakeholders; adaptable across both analytical and strategic roles.
Overview
5
5
years of professional experience
Work History
Consumer Lifecycle Marketing Manager III
SelectQuote Insurance Services
Overland Park, KS
07.2023 - Current
- Led strategy, development, and performance optimization for multichannel customer lifecycle campaigns, focusing on retention, upsell, and engagement across diverse audiences.
- Created and launched a personalized upsell and retention campaign strategy tailored to customer life events and milestones, improving engagement and policy upgrade rates.
- Launched a net new nurture program that generated $3.3 million in revenue in its first year; it is now adopted as a core, ongoing initiative across the business.
- Led the strategy and execution of a national, multi-channel awareness campaign around life insurance, leveraging education-focused messaging across email, SMS, direct mail, and outbound marketing.
- Rebuilt a policy expiration lifecycle campaign, enhancing design, segmentation logic, and coordination with sales for outbound follow-up to reduce customer churn.
- Streamlined lifecycle messaging strategy across evergreen and seasonal programs, aligning content and timing across the customer journey for better continuity and performance.
- Applied data insights and performance metrics to refine campaign targeting, test subject lines, and creative variations, and improve conversion rates.
- Delivered high-impact performance presentations and forecasts to executive stakeholders, positioning lifecycle marketing as a core driver of retention and revenue growth.
- Mentored team members, and improved cross-functional workflows by enhancing campaign intake and creative collaboration processes.
Consumer Lifecycle Marketing Manager II
SelectQuote Insurance Services
Overland Park, KS
04.2022 - 07.2023
- Managed execution and testing of lifecycle marketing campaigns across digital channels, driving alignment between marketing strategy and business objectives.
- Built and launched full-funnel lifecycle journeys focused on customer retention, policy conversion, and upselling, driving measurable improvements in customer engagement and LTV.
- Conducted performance analysis and used A/B testing results to inform campaign adjustments, improving message effectiveness and engagement.
- Managed lifecycle communications across multiple channels using marketing automation platforms, ensuring brand consistency, and optimizing timing for outreach.
- Partnered with Sales, Product, and Marketing Ops to ensure strategic alignment across lifecycle initiatives.
- Developed forecasting models to evaluate performance potential and prioritize high-ROI campaign investments.
- Regularly collaborated with analysts and used SQL to query data for targeted campaign reporting and insights.
Consumer Lifecycle Operations Analyst II
SelectQuote Insurance Services
Overland Park, KS
07.2021 - 04.2022
- Performed a deep-dive analysis and built scalable processes to support campaign execution and lead management across marketing funnels.
- Analyzed lifecycle campaign performance and delivered actionable insights that directly informed optimization and testing strategies.
- Established scalable deployment processes, and refined lead routing logic to enhance campaign efficiency and targeting.
- Produced detailed KPI dashboards for cross-functional use, supporting a broader lifecycle marketing strategy.
Marketing Operations Analyst
SelectQuote Insurance Services
Overland Park, KS
12.2019 - 07.2020
- Analyzed customer acquisition funnels and operational workflows to improve lifecycle touchpoints and marketing performance.
- Mapped customer journeys and identified opportunities for lead nurturing.
- Built performance dashboards and presented insights to leadership.
- Led cross-functional initiatives to improve marketing workflows.
Education
Bachelor of Science - Applied Mathematics in Actuarial Science
University of Saint Mary
Leavenworth, KS12.2019
Skills
- Cross-Functional Project Management
- Campaign management
- Lead nurturing
- Content development
- Product launch
- Customer Segmentation and Journey Mapping
- Data analysis
- KPI Reporting and Performance Forecasting
- Leadership and stakeholder alignment
- Lifecycle and Retention Strategy
- Marketing Automation Platforms (Iterable, Emfluence)
- Multi-Channel Campaign Development
- ROI modeling
- SQL
Websites
Accomplishments
- CLM Weekly Themes Coordinator (2023–Present) – Developed and led team-wide cultural initiatives for the Consumer Lifecycle Marketing team, organizing weekly themed events, activities, and celebrations to boost morale, collaboration, and engagement. Events included holiday contests, spirit days, “Chat & Chew” sessions, and more.
- Recognition Committee Member (2021–Present) – Served on SelectQuote’s internal Recognition Committee for 3+ years, planning company-wide events and promoting a positive and inclusive work environment. Honored with a Culture Hero Award in 2024 for contributions to company culture.
- KCCC Volleyball Coach – Silver (2021), Gold (2023) – Coached co-ed and women’s teams for Kansas City Corporate Challenge, leading to multiple podium finishes and representing SelectQuote in a regional competition.
- Promoted 3x in under 5 years, advancing from Analyst to Marketing Manager III based on consistent performance, cross-functional leadership, and campaign impact.
Timeline
Consumer Lifecycle Marketing Manager III
SelectQuote Insurance Services
07.2023 - Current
Consumer Lifecycle Marketing Manager II
SelectQuote Insurance Services
04.2022 - 07.2023
Consumer Lifecycle Operations Analyst II
SelectQuote Insurance Services
07.2021 - 04.2022
Marketing Operations Analyst
SelectQuote Insurance Services
12.2019 - 07.2020
Bachelor of Science - Applied Mathematics in Actuarial Science
University of Saint Mary
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