Summary
Overview
Work History
Education
Skills
NIL & Brand Partnerships
Awards
Timeline
Generic
DEVYN FLAHERTY

DEVYN FLAHERTY

Sarasota,FL

Summary

Sports management professional with experience across Division I athletics, professional baseball, brand partnerships, and live sports experiences. Skilled in building relationships with athletes, brands, prospects, and external partners while coordinating events, campaigns, logistics, and multiple priorities in fast-paced environments. Former Division I student-athlete with hands-on NIL marketing experience and a strong passion for sports, brand storytelling, relationship building, and creating memorable experiences.

Overview

5
5
years of professional experience

Work History

Assistant Softball Coach

Florida Gulf Coast University
07.2025 - Current
  • Supported Division I softball program by enhancing player development, recruiting, practice planning, and executing game strategies.
  • Developed detailed scouting reports and strategic game plans to prepare team for opponents.
  • Evaluated prospective student-athletes through camps, showcases, and recruiting events.
  • Coordinated prospect camps and clinics to identify and attract potential student-athletes.

Profesional Softball Player

Orlando Monarchs
06.2024 - 08.2025
  • Collaborated with teammates to create targeted game strategies, improving on-field execution.
  • Participated in rigorous training sessions, strengthening skills and fostering team cohesion.
  • Participated in regular team meetings to review strategies and focus on performance improvements. to discuss performance and set improvement goals.
  • Engaged with coaches to refine techniques, enhancing individual performance and overall team dynamics.

Volunteer Assistant Softball Coach

Mercer University
10.2024 - 05.2025
  • Coordinated practice planning and player development to improve team readiness for competitions.
  • Trained hitters and position players, enabling advancement of individual skills and overall team capability.
  • Facilitated recruiting efforts and organized on-campus visits to engage and attract prospective players.

Player Development Intern

Baltimore Orioles
07.2024 - 10.2024
  • Collaborated with coaches and performance staff on instructional programming, enhancing player development strategies.
  • Assisted with player evaluations and data collection, contributing to insightful performance analysis.
  • Facilitated offseason training sessions, improving player skills and overall readiness for the upcoming season.

Baseball Operations Intern

Florida State Baseball
07.2023 - 05.2024
  • Coordinated team travel logistics to ensure timely arrivals for games and events.
  • Assisted with practice setup and game-day logistics to facilitate smooth operations.
  • Supported equipment management and administrative tasks to maintain operational efficiency.

Division I Student-Athlete

Florida State University
07.2021 - 04.2024
  • Partnered with Dunkin', Champs Sports, and Garnet & Gold to develop and execute NIL campaigns, enhancing brand visibility.
  • Created engaging social media content and collaborated on brand marketing initiatives to increase audience reach.
  • Developed personal branding strategies and communication skills through targeted sponsorship opportunities, strengthening professional presence.

Education

M.S. - Sport Management

Florida State University
Tallahassee, FL
05-2024

B.S. - Sport Management

Florida State University
Tallahassee, FL
05-2023

Skills

  • Communication & Relationship Building
  • Athlete Branding
  • Microsoft Office certified
  • Leadership & Team Building
  • Player Development
  • Data analysis
  • Team travel logistics
  • Coaching and recruiting
  • Recruiting Strategy

NIL & Brand Partnerships

Florida State University — Division I Student-Athlete 

  • Partnered with brands including Dunkin', Champs Sports, and Garnet & Gold to support and execute NIL marketing campaigns.
  • Created social media content and branded storytelling designed to promote partner brands and engage sports-focused audiences.
  • Collaborated with brand partners to understand campaign expectations, deliverables, messaging, and content requirements.
  • Represented partner brands authentically as a Division I student-athlete while maintaining a strong personal brand and professional presence.
  • Developed hands-on experience in athlete partnerships, influencer marketing, brand communications, content creation, and sponsorship activation.
  • Managed sponsorship commitments alongside the demands of Division I athletics, demonstrating strong organization, communication, and deadline management.

Awards

Florida State University Softball, CSC Academic All-American (2024), All-ACC Second Team (2022, 2023, 2024), All-ACC Tournament Team (2022), All-Region Third Team (2023), All-ACC Freshman Team (2021), NFCA All-America Scholar-Athlete, ACC Academic Honor Roll, Women's College World Series Participant (2021, 2023), Women's College World Series National Runner-Up (2021, 2023)

Timeline

Assistant Softball Coach

Florida Gulf Coast University
07.2025 - Current

Volunteer Assistant Softball Coach

Mercer University
10.2024 - 05.2025

Player Development Intern

Baltimore Orioles
07.2024 - 10.2024

Profesional Softball Player

Orlando Monarchs
06.2024 - 08.2025

Baseball Operations Intern

Florida State Baseball
07.2023 - 05.2024

Division I Student-Athlete

Florida State University
07.2021 - 04.2024

B.S. - Sport Management

Florida State University

M.S. - Sport Management

Florida State University
DEVYN FLAHERTY