Summary
Work History
Education
Skills
Awards
Accomplishments
References
Timeline
Generic

Dewayne Nickerson

Gardner,KS

Summary

Media relations expert with extensive experience at Mercury Labs, specializing in narrative development and crisis communication management. Proven ability to write impactful press releases and build strong client relationships, resulting in over 200 articles published in leading media outlets. Enhanced brand visibility and reputation across various industries through strategic communication efforts.

Work History

<ul><li>Write for local PR and communications agencies and clients, including printed and digital projects in the Health Care, Life Sciences, Government, B2B, and Consumer sectors.</li><li>Provide media relations consultation to clients.</li></ul>

Self-Employed
Seattle, WA
  • Write for local PR and communications agencies and clients, including printed and digital projects in the Health Care, Life Sciences, Government, B2B, and Consumer sectors.
  • Provide media relations consultation to clients.

<ul><li>Produce original Digital Content for local television newsroom.</li><li>Editorial supervisor for newscasts.</li><li>Writer and visual storyteller for broadcast.</li></ul>

KCPQ-TV
Seattle, WA
  • Produce original Digital Content for local television newsroom.
  • Editorial supervisor for newscasts.
  • Writer and visual storyteller for broadcast.

<ul><li>Lead media efforts for all clients, public, private and non-profits, ranging from healthcare, high tech, finance, startups, to government.</li><li>Write press releases, media pitches, contributed content and social media posts.</li><li>Train executives and managers on how to effectively work with all media in all platforms.</li><li>Earned media includes more than 200 articles. They include: The New York Times, The Washington Post, The Seattle Times, Forbes, VentureBeat, Entrepreneur, The Economist, Bloomberg TV and CNBC.</li></ul>

Mercury Labs
St. Louis, MO
  • Lead media efforts for all clients, public, private and non-profits, ranging from healthcare, high tech, finance, startups, to government.
  • Write press releases, media pitches, contributed content and social media posts.
  • Train executives and managers on how to effectively work with all media in all platforms.
  • Earned media includes more than 200 articles. They include: The New York Times, The Washington Post, The Seattle Times, Forbes, VentureBeat, Entrepreneur, The Economist, Bloomberg TV and CNBC.

<ul><li>Write press releases, media pitches, website content, and presentation drafts for clients and agency.</li><li>Conduct client-centered research focused on market overviews for issues management; social media and blog content.</li></ul>

Trozzolo Communications
Kansas City, MO
  • Write press releases, media pitches, website content, and presentation drafts for clients and agency.
  • Conduct client-centered research focused on market overviews for issues management; social media and blog content.

<ul><li>Client-centered research and writing focused on functions of the Federal Government, including U.S. elections while in D.C., and national & regional news on the West Coast while in Seattle.</li><li>Liaison between Domestic and International clients and CBS Network News programs, including CBS Evening News with Katie Couric, The Early Show, 60 Minutes.</li><li>Project Manage large news events [State of the Union, Funeral of Pope John Paul II, Academy Awards].</li></ul>

CBS News
Washington, D.C.
  • Client-centered research and writing focused on functions of the Federal Government, including U.S. elections while in D.C., and national & regional news on the West Coast while in Seattle.
  • Liaison between Domestic and International clients and CBS Network News programs, including CBS Evening News with Katie Couric, The Early Show, 60 Minutes.
  • Project Manage large news events [State of the Union, Funeral of Pope John Paul II, Academy Awards].

<ul><li>Editorial producer for news coverage of the 2000 Presidential Election providing vital information for NBC Nightly News with Tom Brokaw, The Today Show, CNBC, MSNBC and msnbc.com</li><li>Project Manager for large events [Presidential & Vice Presidential debates, 2000 Republican National Convention]</li><li>Producer & writer for msnbc.com webcast “Politics Only!”</li></ul>

NBC News
New York City, NY
  • Editorial producer for news coverage of the 2000 Presidential Election providing vital information for NBC Nightly News with Tom Brokaw, The Today Show, CNBC, MSNBC and msnbc.com
  • Project Manager for large events [Presidential & Vice Presidential debates, 2000 Republican National Convention]
  • Producer & writer for msnbc.com webcast “Politics Only!”

<ul><li>In charge of editorial content for 12 weekly news franchise stories including consumer and medical stories as well as our helping lead the news department’s Investigative unit.</li><li>Managing editorial content for all news programs</li><li>Leading station’s political coverage</li><li>Managing staff of 50+ reporters, producer, photographers, assignment editors & videotape editors</li><li>Successfully helped increase ratings during my time in charge of our evening news programs</li><li>Liaison between KSHB-TV and NBC Network News</li></ul>

KSHB-TV
Kansas City, MO
  • In charge of editorial content for 12 weekly news franchise stories including consumer and medical stories as well as our helping lead the news department’s Investigative unit.
  • Managing editorial content for all news programs
  • Leading station’s political coverage
  • Managing staff of 50+ reporters, producer, photographers, assignment editors & videotape editors
  • Successfully helped increase ratings during my time in charge of our evening news programs
  • Liaison between KSHB-TV and NBC Network News

Education

Radio/TV/Journalism, Communications

Lawrence, KS
Lawrence, KS

Skills

  • Communications
  • Speechwriting
  • Crisis management
  • Fact-checking
  • Editing
  • Information gathering
  • Storytelling techniques
  • Journalism
  • Public relations
  • Media training
  • Information gathering and analysis
  • Crisis communications
  • AP style
  • Media outlets research
  • Press kits
  • Manage media relations
  • Communications
  • Speechwriting
  • Crisis management
  • Fact-checking
  • Editing
  • Information gathering
  • Storytelling techniques
  • Journalism
  • Public relations
  • Media training
  • Information gathering and analysis
  • Crisis communications
  • AP style
  • Media outlets research
  • Press kits
  • Manage media relations

Awards

Edward R. Murrow Award: The CBS Evening News, Emmy Award: Breaking News, 1991 Andover Tornado, Emmy Award: Nominee-Best Newscast, 1996 & 1997

Accomplishments

Edward R. Murrow Award: The CBS Evening News

Emmy Award: Breaking News, 1991 Andover Tornado

Emmy Award:Nominee-Best Newscast, 1996 & 1997

References

References available upon request.

Timeline

<ul><li>Write for local PR and communications agencies and clients, including printed and digital projects in the Health Care, Life Sciences, Government, B2B, and Consumer sectors.</li><li>Provide media relations consultation to clients.</li></ul>

Self-Employed

<ul><li>Produce original Digital Content for local television newsroom.</li><li>Editorial supervisor for newscasts.</li><li>Writer and visual storyteller for broadcast.</li></ul>

KCPQ-TV

<ul><li>Lead media efforts for all clients, public, private and non-profits, ranging from healthcare, high tech, finance, startups, to government.</li><li>Write press releases, media pitches, contributed content and social media posts.</li><li>Train executives and managers on how to effectively work with all media in all platforms.</li><li>Earned media includes more than 200 articles. They include: The New York Times, The Washington Post, The Seattle Times, Forbes, VentureBeat, Entrepreneur, The Economist, Bloomberg TV and CNBC.</li></ul>

Mercury Labs

<ul><li>Write press releases, media pitches, website content, and presentation drafts for clients and agency.</li><li>Conduct client-centered research focused on market overviews for issues management; social media and blog content.</li></ul>

Trozzolo Communications

<ul><li>Client-centered research and writing focused on functions of the Federal Government, including U.S. elections while in D.C., and national & regional news on the West Coast while in Seattle.</li><li>Liaison between Domestic and International clients and CBS Network News programs, including CBS Evening News with Katie Couric, The Early Show, 60 Minutes.</li><li>Project Manage large news events [State of the Union, Funeral of Pope John Paul II, Academy Awards].</li></ul>

CBS News

<ul><li>Editorial producer for news coverage of the 2000 Presidential Election providing vital information for NBC Nightly News with Tom Brokaw, The Today Show, CNBC, MSNBC and msnbc.com</li><li>Project Manager for large events [Presidential & Vice Presidential debates, 2000 Republican National Convention]</li><li>Producer & writer for msnbc.com webcast “Politics Only!”</li></ul>

NBC News

<ul><li>In charge of editorial content for 12 weekly news franchise stories including consumer and medical stories as well as our helping lead the news department’s Investigative unit.</li><li>Managing editorial content for all news programs</li><li>Leading station’s political coverage</li><li>Managing staff of 50+ reporters, producer, photographers, assignment editors & videotape editors</li><li>Successfully helped increase ratings during my time in charge of our evening news programs</li><li>Liaison between KSHB-TV and NBC Network News</li></ul>

KSHB-TV

Radio/TV/Journalism, Communications

Lawrence, KS

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