Hi, I’m
DeZell Mathews
Houston,TX
Summary
A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring a decade of progressive experience and take on a challenging position with an opportunity to make a lasting impact on company and customer success.
Overview
10
years of professional experience
1
Certification
Work History
Anheuser, BuschHouston, TX
Business Development Representative
09.2020 - Current
Job overview
- Expanded business through effective network development, identifying new and prospective clients
- Performed face-to-face meetings to sell in placements, programs, and finalize activations.
- Analyzed data from previous and current marketing campaigns to improve future results
- Exceeded company average revenue goals by increasing volume by 8.2% and distribution growth by 7.2%
- Increased brand awareness and gained 192 PODs growth by implementing effective marketing campaigns and strategies
- Tracked and managed $26,400 budget and programming spending specific to trade and 96 local activations.
160over90Houston, TX
Belgian Sales Manager
11.2019 - 09.2020
Job overview
- Handled 6-8 calls per day to address customer inquiries, concerns, and relations issues, enabling quick resolution and client satisfaction
- Helped develop opportunities for programs to achieve retail needs and maximize sell-through by increasing profit, volume, and share objectives to deliver long-term growth
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results
- Drove Anheuser Busch Belgian brand awareness across various categories and products through incremental features and glassware distribution, by applying proactive management strategies and enhancing sales training.
Team EnterprisesHouston, TX
Lead Product Specialist
05.2017 - 03.2019
Job overview
- Evaluated Bacardi special events program and monitor implementation and compliance with regulations to achieve objectives.
- Trained and provided coaching to 25 team members.
- Submitted detailed, accurate reports for inventory, payroll hours, and material used.
- Increased sales by 20% and maintained those numbers by furthering brand loyal with consumers.
- Strengthen category leadership by obtaining menu placements in influential accounts.
Rukaz KulturaHouston, TX
Event Producer
10.2018 - 01.2019
Job overview
- Managed Bacardi, No Ordinary Mix logistics planning and event promotions.
- Supervised onsite team of 24 promotional models.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, rehearsal, day of event coordination, and proposal development for various events.
- Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
- Event Photographer
Mosaic Sales SolutionsHouston, TX
Assistant Marketing Manager
03.2016 - 02.2017
Job overview
- Managed P&G marketing campaign logistics and implementation - including managed transportation of all elements to/from the event site, setup/teardown, event execution, on-site management, and scheduling of team.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness by 30% and generated over 4,000 leads while managing internal and external marketing campaigns and programs.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Managed a $24,000 budget to ensure programs are executed within budgeted guidelines.
- Maintained storage inventory control.
- Managed brand ambassadors' weekly store sampling events.
- On-site training, troubleshooting, and problem-solving.
Education
Texas Southern UniversityHouston
Bachelor of Science from Health
Administration
05.2011
Skills
- Critical Thinking
- Contract Negotiation and Closing
- Event Planning & Execution
- Team Interaction
- Business Opportunity Development
- Team Goals
- Client Meetings
Certification
Certified Beer Server, Level 1
Volunteer
- Volunteer2017-2019, The City of Houston Mayor's Office of Special Events
- 2021-2022, Adopt a Storm Drain Houston City Program
- 2021- Current, Barbara Bush Houston Literacy Foundation
Accomplishments
- T2 2022 Winner, Stella POD growth BDR Bet
- Created and executed a National CSR program
- Lead a UNCF Virtual Internship and Career Fair Panel
- Became the Regional Chair/President at Anheuser Busch, ERG
Timeline
Business Development Representative
Anheuser, Busch
09.2020 - Current
Belgian Sales Manager
160over90
11.2019 - 09.2020
Event Producer
Rukaz Kultura
10.2018 - 01.2019
Lead Product Specialist
Team Enterprises
05.2017 - 03.2019
Assistant Marketing Manager
Mosaic Sales Solutions
03.2016 - 02.2017
Texas Southern University
Bachelor of Science from Health
Administration