Dhaliya Zankawi
New York City,United State of America
Summary
Communications, PR, and Social Media Professional with over 7 years of experience across global agencies and client-side roles in tourism, hospitality, luxury, healthcare, and consulting. Proven track record of managing high-profile brands such as Airbus, Hilton, and Rolex while enhancing brand visibility through strategic communication initiatives. Expertise in social media strategy and content creation has driven significant digital engagement and growth for diverse clients. Passionate about leveraging effective storytelling to achieve impactful results.
Overview
12
12
years of professional experience
Work History
Social Media Content Creator
Toosha_z
New York City, USA
10.2023 - Current
- Company Overview: (Industry: Travel and lifestyle)
- Content Creation: Video production/editing, photo editing, writing and storytelling, development of User Generated Content
- Platform Expertise: In-depth knowledge of specific social media platforms (Instagram and TikTok), understanding of platform algorithms and trends
- Audience Engagement: Building and maintaining an engaged audience, community management
- Branding: Personal brand development, consistent brand messaging, collaboration with brands and sponsors
- Analytics and Data Interpretation: Familiarity with analytics tools and data-driven decision-making
- Networking: Building relationships with other influencers and industry professionals
- Business and Negotiation: Contracts and partnerships, understanding of business and legal aspects of influencer marketing
Founder & CEO
IPOMNY
New York City, USA
08.2023 - Current
- Company Overview: (Industry: Pets)
- Entrepreneurship: Conceptualizing and founding a successful Pomeranian dog business, demonstrating entrepreneurial vision and strategic planning
- Business Development: Identifying and capitalizing on opportunities for business growth, establishing partnerships and collaborations to enhance the business
- Community Building: Creating and fostering a strong Pomeranian dog community in NYC
- Event Planning and Coordination: Organizing and executing monthly themed events, managing logistics, budgets, and timelines for successful events
- Social Media Management: Building and maintaining a strong social media presence for the business, developing and implementing social media strategies to enhance brand visibility
- Creativity: Coming up with innovative and engaging event themes, implementing creative strategies
- Networking: Building and maintaining relationships with local businesses, influencers, and partners
- Merchandise Creation: Developing plans for creating and launching merchandise, overseeing the design, production, and marketing of branded products
- Public Relations: Representing the business in the media and public events, managing public relations and maintaining a positive brand image (securing coverage in New York Live, Knockturnal and NBC New York)
CSR and Communications Lead
Sanofi
Dubai, UAE
10.2018 - 10.2019
- Company Overview: (Industry: Pharmaceutical)
- Strategy and execution: Lead and managed the execution of regional medical communication and publication plan strategies with an understanding of how these activities supported the overall brand strategy for Sanofi
- Content & Compliance: Ensured high-quality, scientifically accurate deliverables, managing external vendors and budgets
- Media opportunities: Identified proactive opportunities and pitched to the brand teams
- Communications: Lead the internal and external medical communication
- Lead events for the brand teams
- Social Media Launch: Led the launch of Sanofi’s first Instagram and Facebook profiles for Dupixent in the region
- Awards: Identified opportunities for awards such as the MEPRA awards and achieved two shortlists
- Projects and events: Managed multiple projects from conception to completion, by anticipating challenges and ensuring deadline and budget adherence
- Administrated and assisted on-ground media events, including press conferences, media roundtables and large-scale exhibitions
Senior Account Manager
Grayling
Dubai, UAE
07.2018 - 10.2018
- Company Overview: (Industries: corporate, consumer lifestyle, luxury, Travel & Tourism & hospitality)
- Portfolio of clients: A.T Kearney, American Academy Cosmetic Surgery Hospital (AACSH), Hilton consumer, CB Richard Ellis (CBRE), Pringles, Rasasi perfumes, Taqeef, Ras Al Khaimah Tourism Board, Ahmed Seddiqi and Sons
- Projects: DHL Supply Chain, MBLM, Heathrow VIP, Dorsum, The Color Run
- Client management: with a regional outreach across the EMEA region
- Managed a client portfolio of ten clients across consumer and corporate verticals
- Project management: Managed multiple projects from conception to completion, by anticipating challenges and ensuring deadline and budget adherence
- Strategic counsel: Provided strategic counsel and competitor analysis to position the client as a leading voice in the industry
- Media events: Administrated and assisted on-ground media events, including press conferences, media roundtables and large-scale exhibitions
- New business: Developed new business leads and proposals / pitches, and assisted in the negotiation process with prospective and existing clients and suppliers
- Media relations: Established and maintained long-lasting relationships with key media and social media influencers
- Team management: Responsible for coaching and mentoring 5 team members across the corporate and consumer practices
Account Manager
Grayling
Dubai, UAE
03.2017 - 06.2018
- Company Overview: (Industries: corporate, consumer lifestyle & hospitality)
- Portfolio of clients: A.T Kearney, American Academy Cosmetic Surgery Hospital (AACSH), Hilton consumer, CB Richard Ellis (CBRE), Pringles, Rasasi perfumes, Taqeef, Ras Al Khaimah Tourism Board, Ahmed Seddiqi and Sons
- Client management: Managing clients with a regional outreach across the EMEA region
- Content calendars: Monitoring client’s social media platforms and compiling content calendars
- Strategic counsel: Providing strategic counsel and competitor analysis to position the client as a leading voice in the industry
- Events: Administrating and assisting on-ground media events, including press conferences, media roundtables and large-scale exhibitions
- Media relations: Establishing and maintaining long-lasting relationships with key media and social media influencers
- Press materials: Responsible for drafting content to communicate clients’ key messaging to reach their target audiences
- New business: Proposal development and pitching
- Team management: Responsible for coaching and mentoring 5 team members across the corporate and consumer practices
Senior Account Executive
Grayling
Dubai, UAE
10.2015 - 02.2017
- Company Overview: (Industries: corporate, consumer lifestyle, Tourism & hospitality)
- Portfolio of clients: Ras Al Khaimah Tourism Development Authority, European Tour, A.T Kearney, American Academy Cosmetic Surgery Hospital (AACSH), Hilton consumer, CB Richard Ellis (CBRE), Shedd (marketplace fashion app), Pringles
- Reporting: Monitoring and compiling client reports
- Providing on-site support for media events, including press conferences, media roundtables and exhibitions
- Market research: Researching and creating proactive plans to pitch to clients
- Media relations: Establishing and maintaining long-lasting relationships with key media
- Press materials: Responsible for drafting press releases, bylines, opinion editorials, media alerts, media invites and case studies
Account Executive
Ketchum Raad
Dubai, UAE
06.2014 - 09.2015
- Company Overview: (Industries: corporate, consumer lifestyle, healthcare)
- Portfolio of clients: Airbus, AstraZeneca, CIMA, Cebu Pacific, Philips Lighting, Google, Infiniti, Maserati, CNN, The Big 5, Cartoon Network Arabia, Integral, Nissan.
- CSR: Managing Ketchum Corporate Social Responsibility program - KSR
- Establishing and maintaining long-lasting relationships with key media, yielding interviews and coverage in Bloomberg, The National, Gulf News, Emirates News, Dubai Eye and various leading regional and international media
- Press materials: Responsible for drafting press releases, bylines, opinion editorials and case studies according to brief and placing them in relevant online and print publications and reporting
- Crisis management training: Conducted a Crisis Management workshop for Freudenberg
- Workshops: Headed internal company Reboot workshop, designed and evaluated industry performance and made relevant recommendations
- Social media support: Managing client and company social media platforms including Facebook and Twitter
Internship
Ketchum Raad
Dubai, UAE
05.2013 - 12.2013
- Portfolio of clients: Google, Infiniti, Maserati, CNN, The Big 5, Cartoon Network Arabia, Airbus, Integral, AstraZeneca, Philips, and Nissan.
- Market research: Researching clients’ target markets, and compiling media lists accordingly.
- Press materials: Drafting press releases according to the brief.
- Media relations: Building relationships with key media.
- Distributed press releases and conducting follow-up calls.
- Reporting: Monitoring client coverage and reporting.
- Events: Administering and assisting with on-ground media events.
Education
Bachelor of Arts Honors - Advertising, Public Relations and Media studies
Middlesex University Dubai
United Arab Emirates01.2014
Bachelor of Arts - Business Management and Marketing
Australian College of Kuwait
Kuwait City06-2011
Skills
- Written and verbal communication
- Creative Concept Development
- Media Relations
- Influencer Relationship Management
- Crisis management
- Event management
- Industry Networking
- Integrated PR and Social Media Strategy
- Strategic Internal Messaging
- Time management abilities
- Customer Relationship Management
Accomplishments
- Grayling's Most Outstanding Newcomer, 2015
- Winner of B-Hive Advertising and PR Pitch Competition, 2013
- 1st Place Winner, Middlesex Youth Festival Photography Competition, 2013
- Best Business Marketing Plan, Australian College of Kuwait, 2011
Languages
- English, C2, Arabic, B1, Farsi, A1, Portuguese, A1
Languages
English
Native/ Bilingual
Arabic
Professional
Portuguese
Elementary
Timeline
Social Media Content Creator
Toosha_z
10.2023 - Current
Founder & CEO
IPOMNY
08.2023 - Current
CSR and Communications Lead
Sanofi
10.2018 - 10.2019
Senior Account Manager
Grayling
07.2018 - 10.2018
Account Manager
Grayling
03.2017 - 06.2018
Senior Account Executive
Grayling
10.2015 - 02.2017
Account Executive
Ketchum Raad
06.2014 - 09.2015
Internship
Ketchum Raad
05.2013 - 12.2013
Bachelor of Arts Honors - Advertising, Public Relations and Media studies
Middlesex University Dubai
Bachelor of Arts - Business Management and Marketing
Australian College of Kuwait
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