DHIRAJ KUMAR

• Crafted and optimized Google Ads campaigns to drive digital advertising success.
• Adeptly managed budget allocation for maximum return on investment in advertising initiatives.
• Analyzed campaign performance metrics to refine strategies and enhance effectiveness.
• Collaborated with cross-functional teams to ensure alignment on advertising objectives.

• Manage all aspects of Google Ad campaigns end-to-end
• Create and optimize ad campaigns and paid search landing pages to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns, and develop PPC strategies to increase online visibility.
• Setup, run, and continuously monitor all campaigns for maximum performance on key funnel KPIs.
• Should have a fair knowledge of all the Google tools like merchant center, webmasters, analytics, etc.
• Actively seeks solutions through logical reasoning and data interpretation skills and identifies trends to appropriate channels including improvement suggestions
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Managed end-to-end Google Ad campaigns, optimizing for increased ROI and accountability.

Exceeded monthly targets, scaling accounts by 1.5 to 2 times in a dynamic environment.

• Developed monthly strategic plans to enhance return on ad spends through data-driven insights.
• Published Google case study demonstrating a twofold increase in leads via targeted strategy.
• Leveraged audience behavior analysis for creative optimizations, boosting sales and subscriptions.
• Collaborated with business development team to refine strategic client onboarding pitches.
• Conducted daily monitoring of campaign performance, identifying opportunities for improvement.
• Generated weekly and monthly client reports detailing major metrics and revenue tracking.

• Monitor campaign performance on a daily basis and identify opportunities to
  improve campaign performance.
• Coordinate with teams to help develop stronger selling strategies and scale spends.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Set the right expectations for optimizing the ad account with clients and establish quarterly and monthly goals.
• Responsible for managing campaign budget, pacing and bid adjustment
• Maintain tracking of key performance indicators (KPI's) (likes, reactions,
  comments, followers, etc.)

• Developed reports summarizing progress toward organizational goals and objectives.
• Coordinated cross-functional teams to achieve high-quality results within strict timelines.
• Established clear expectations for optimizing ad accounts while setting quarterly and monthly goals.
• Monitored progress by implementing plans, budgets, and performance metrics.