A Strategic Sourcing Professional with a stellar, 10+ years record of executing successful Marketing/Advertising strategies across various product categories, including consumer products, fashion apparel, and accessories. Proven expertise in generating record revenue and profit growth by identifying market trends, developing custom brand solutions, driving effective retail execution, and cultivating strategic licensee partnerships. Skilled in procurement, strategic sourcing, and contract negotiation, capable of optimizing spend and driving cost reductions. A results-oriented leader with a strong track record of delivering exceptional results.
Plan, implement, and execute sourcing strategies for Digital Marketing, Affiliates, Consumer Insights, and Omni Packaging Categories, driving a competitive advantage in all Retail/E-commerce channels across all Gap Inc brand portfolio. Effectively managed an annual spend exceeding $100 million, optimizing costs and driving efficiencies throughout the procurement process.
Drove sales through innovative marketing and product design strategies within the Packaging division, accounting for over $10 million in annual sales. Executed global production strategies in partnership with merchandising, sourcing, and distribution channels throughout Hong Kong, China, Vietnam, and North America. Managed product development from inception through retail launch, ensuring that all departments, including manufacturing, licensees, and retail teams, adhered to the overall brand strategy.
Charged with renewing the client's focus, responsibilities included analyzing monthly business performance, reporting key drivers to senior management, facilitating new product launches, developing costing models for key products, and managing the lead-to-cash process for all client orders.