Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dhwani Patel

Calabasas,CA

Summary

A Strategic Sourcing Professional with a stellar, 10+ years record of executing successful Marketing/Advertising strategies across various product categories, including consumer products, fashion apparel, and accessories. Proven expertise in generating record revenue and profit growth by identifying market trends, developing custom brand solutions, driving effective retail execution, and cultivating strategic licensee partnerships. Skilled in procurement, strategic sourcing, and contract negotiation, capable of optimizing spend and driving cost reductions. A results-oriented leader with a strong track record of delivering exceptional results.

Overview

18
18
years of professional experience

Work History

Sr. Strategic Sourcing Manager, Marketing & Advert

Gap, Republic, Old Navy & Athleta
02.2021 - Current

Plan, implement, and execute sourcing strategies for Digital Marketing, Affiliates, Consumer Insights, and Omni Packaging Categories, driving a competitive advantage in all Retail/E-commerce channels across all Gap Inc brand portfolio. Effectively managed an annual spend exceeding $100 million, optimizing costs and driving efficiencies throughout the procurement process.

  • Collaborated with the Marketing and Advertising teams to support global sourcing initiatives and enhance spend optimization for all Gap brands across diverse digital marketing channels.
  • Established and nurtured relationships with key business stakeholders to facilitate the formulation and execution of long-term sourcing strategies. Set measurable goals focused on continuous improvement.
  • Conducted RFx processes and executed contracts, including negotiations and drafting commercial terms, ensuring alignment with sourcing strategies and optimizing contractual agreements.
  • Achieved defined category performance targets by holding vendors accountable for their performance agreements. Implement course corrections and migration strategies as needed.
  • Executed the Gap-Yeezy partnership and Banana Republic Elevated Packaging launch by collaborating with key licensees and internal partners. Ideate and execute a global activation program for both Retail and E-commerce.
  • Achieved defined category targets by holding vendors accountable for performance agreements and implementing successful mitigation strategies in a volatile supply chain market.
  • Built and strengthen strategic relationships with internal stakeholders, external partners, and cross-functional teams to influence change and drive results.
  • Planned and executed complex global categories, leveraging technical/functional knowledge to support the business's long-term and short-term plans.
  • Leveraged procurement and sourcing tools to streamline sourcing activities and enhance data analysis capabilities.

Marketing & Sales Manager

Sourcing Solutions International
04.2009 - 02.2021

Drove sales through innovative marketing and product design strategies within the Packaging division, accounting for over $10 million in annual sales. Executed global production strategies in partnership with merchandising, sourcing, and distribution channels throughout Hong Kong, China, Vietnam, and North America. Managed product development from inception through retail launch, ensuring that all departments, including manufacturing, licensees, and retail teams, adhered to the overall brand strategy.

  • Executed marketing strategies that successfully integrated multiple platforms, including merchandising, packaging, and online promotions, to drive overall business growth.
  • Led the product design and marketing team, ensuring timely delivery of all product deliverables while maintaining retail quality standards and brand guidelines.
  • Spearheaded the development of catalogs, prints, packaging, and digital art, maintaining brand identity and enhancing customer engagement.
  • Established budgets for various product categories, forecasting sales, and allocating resources for new product development and rollouts.
  • Propelled 18% year-over-year sales growth by enhancing retail and manufacturer relationships through effective marketing initiatives and strategic price negotiations.
  • Personally recruited and trained a high-performing marketing team, consistently surpassing their goals every year.

Marketing Research Analyst – SSI

Dyn Pro Inc
02.2005 - 03.2009

Charged with renewing the client's focus, responsibilities included analyzing monthly business performance, reporting key drivers to senior management, facilitating new product launches, developing costing models for key products, and managing the lead-to-cash process for all client orders.

  • Increased average gross margin from 26% to 33% in 2 years through market analysis and cost reduction initiatives.
  • Supported international growth by conducting research for office launches in Thailand and Central America.
  • Improved bottom line by eliminating 100% of nonperforming products.

Education

Gold Badges - Digital Marketing

New York University, School of Professional Studies
New York, NY

M.B.A - Marketing

New York Institute of Technology, School of Management
New York

Bachelor of Science - Computer Science & Information Technology

Gujarat University
Gujarat India

Skills

  • Strategic Sourcing: Demonstrated expertise in planning, implementing, and executing sourcing strategies to drive competitive advantage and optimize costs
  • Marketing Strategy: Proven record of developing and executing successful marketing strategies across various product categories, resulting in revenue and profit growth
  • Contract Negotiation: Skilled in negotiating and drafting commercial terms to optimize contractual agreements and align with sourcing strategies
  • Relationship Building: Strong ability to establish and nurture relationships with key stakeholders, both internal and external, to facilitate long-term sourcing strategies and drive results
  • Project Management: Experienced in leading and managing projects, ensuring timely delivery of deliverables, maintaining quality standards, and enhancing customer engagement
  • Data Analysis: Proficient in utilizing tools such as Google Analytics, ACNielsen, and SPSS to analyze data, inform decision-making, and enhance sourcing activities

Timeline

Sr. Strategic Sourcing Manager, Marketing & Advert

Gap, Republic, Old Navy & Athleta
02.2021 - Current

Marketing & Sales Manager

Sourcing Solutions International
04.2009 - 02.2021

Marketing Research Analyst – SSI

Dyn Pro Inc
02.2005 - 03.2009

Gold Badges - Digital Marketing

New York University, School of Professional Studies

M.B.A - Marketing

New York Institute of Technology, School of Management

Bachelor of Science - Computer Science & Information Technology

Gujarat University
Dhwani Patel