Diana Agenor MS

• Company Overview: Economic Development and Diversity Compliance Department EDDC
• Developed and executed GTM strategies that increased S/M/V/WBE participation in procurement programs by 30%
• Led the rollout of a branded webinar campaign (with SBA, BCPS) generating 507 attendees and 2,000+ engagements-a department record.
• Managed content calendars, automated communication workflows, and launched a text-blast system, increasing engagement by 40%. Promote EDDC initiatives throught school parent link & whova
• Spearheaded cross-platform public relations strategy, securing coverage in 10+ major outlets and growing community visibility.
• Led digital communications strategy and content governance across web and social platforms to elevate brand visibility, increase stakeholder engagement, and drive measurable audience growth
• Expanded and managed community outreach initiatives, organizing events, workshops, and educational programsthat resulted in a 525% increase in event participation and significantly enhanced department visibility and stakeholder engagement and oversaw production & media team.
• Analyzed and optimized marketing and outreach strategies using data-driven insights and stakeholder feedback, leading to targeted improvements that increased engagement, event attendance, and overall program effectiveness.
• Economic Development and Diversity Compliance Department EDDC

• Company Overview: Marketing Agency
• Oversaw $1.2M in annual campaign budgets, delivering an average 4.3x ROAS across paid social, search, and influencer marketing.
• Lead 150+ creatives and ops staff to produce branded experiences in partnership with I.e., Def Jam, Create Music Group, Alamo Records, Roc Nation, Interscope, Empire, Epic Records, and government agencies.
• Led multi-channel event marketing strategy that increased ticket sales, optimized brand exposure, and delivered a 30% YoY revenue increase through data-driven media buying and partnership outreach.
• Optimized artist representation operations by overseeing bookings, contract negotiations, and business affairs, resulting in a 25% reduction in contract turnaround time and a 15% increase in artist revenue.
• Spearheaded social media management and brand strategy initiatives, resulting in a 40% increase in online engagement and a 25% growth in customer acquisition through PPC advertising, affiliate marketing, and influencer collaborations.
• Liaison between Music clients and Major labels, Public Relations, and A&R to distribute albums - I.e., Def Jam, Create Music Group, Alamo Records, Roc Nation, Interscope, Empire, Epic Records, and More.
• Created and implemented full-funnel strategy across Facebook, TikTok, Instagram, YouTube, Twitter, and affiliate platforms
• Decreased CAC by 22% and increased client LTV by 35% through funnel optimization and segmented email automation (Klaviyo/Hubspot).
• Marketing Agency

• Company Overview: Record Label
• Directed strategic vision for a leading South Florida promotions company, producing high-impact events for 20,000+ attendees.
• Directed marketing planning and execution in partnership with global music labels, driving a 25% lift in sales and improving campaign ROI through data-informed decision-making.
• Led project development in collaboration with Sony Red, Create Music Group, Def Jam, and Interscope, resulting in a 25% increase in album sales and improved national chart performance.
• Led strategic project oversight across high-stakes entertainment campaigns, implementing proactive risk management protocols that improved timeline adherence and enhanced cross-team efficiency by 20%.
• Managed advertising budgets across multiple channels, allocating funds effectively and achieving a 25% reduction in cost per acquisition while maintaining a 15% increase in overall ad impressions and a 10% growth in ROI.
• Implemented a strategic public relations plan, securing coverage in top-tier publications and increasing brand visibility and a 15% boost in customer acquisition.
• Directed project strategy, improving speed-to-market. Track project performance to analyze the successful completion of short- and long-term goals.
• Record Label

• Company Overview: Events & Promotion Company
• Directed the strategic vision, execution, and growth of all marketing and branding initiatives for a leading events and promotions company.
• Directed a team of over 300 event staff, vendors, and marketing professionals in delivering high-impact live experiences for audiences exceeding 20,000 attendees across amphitheaters, music festivals, nightlife venues, and private events.
• Spearheaded customer journey analysis through website behavior tracking, implementing targeted optimizations that resulted in higher user satisfaction and increased retention rates.
• Developed and executed integrated marketing strategies that elevated brand presence, optimized conversion funnels, and significantly boosted ROI across digital and live activations.
• Events & Promotion Company

• Supervised all students and staff in the Student Training Employability Program (STEP.) Teach special needs students aged 16 - 22 about employability, daily living, and social skills.
• Spearheaded a team of educators creating interactive lesson plans and hands-on activities, fostering a student-centered learning environment that decreased behavioral issues.
• Implemented formative assessments and progress tracking methods, enabling accurate evaluation of student growth and providing actionable insights for targeted intervention strategies.
• Developed and implemented a comprehensive weekly progress reporting system for 100+ students, enabling real-time tracking of individual performance and identifying areas for improvement, increasing overall student success rates.
• Championed team collaboration and behavioral assessment protocols, improving instructional efficiency.

Cultivated and strengthened client relationships while fostering a collaborative and high-performance team culture through mentorship, leadership development, and staff engagement initiatives.

Championed the adoption of automation technologies to modernize event operations, eliminating redundancies and saving over 100 hours monthly—resulting in a 30% reduction in operational costs.

Directed end-to-end production and logistics for major music festivals, national concert tours, and corporate events, successfully managing budgets up to $1M and overseeing coordination with 10+ vendors to ensure flawless execution and exceptional attendee experiences.

Led strategic client engagement programs that deepened partnerships, increased client satisfaction, and generated a 20% boost in retention rates along with a 15% rise in upsell revenue.

Led strategic client engagement programs that deepened partnerships, increased client satisfaction, and generated a 20% boost in retention rates, along with a 15% rise in upsell revenue.liation, ensuring organizational efficiency and consistent delivery of high-caliber events.,