DIANA BLAYLOCK
Smyrna,GA
Summary
Dynamic leader with a proven track record at HEALTH AND STYLE INSTITUTE, enhancing enrollment and revenue by optimizing strategic growth and leveraging data analytics. Excelled in multi-campus admissions and marketing, boosting student conversion rates significantly. Skilled in CRM management and leadership development, adept at fostering institutional growth and driving profitability.
Overview
20
20
years of professional experience
Work History
Chief of Admissions and Marketing Officer
HEALTH AND STYLE INSTITUTE
Atlanta, GA
06.2018 - 02.2025
- Strategic Growth & Revenue Optimization: Led multi-campus admissions, recruitment, and marketing strategies, increasing enrollment revenue to $1.5M+ monthly and elevating performance from 76% to 104% of goal.
- Process & Performance Enhancement: Optimized sales and lead management systems, improving outreach efficiency by 20% and boosting student conversion rates by 30% through data-driven recruitment strategies.
- Marketing & Brand Development: Developed and executed targeted marketing campaigns, increasing organic traffic and conversion rates while utilizing analytics tools to refine customer engagement strategies.
- Leadership & Talent Development: Designed and implemented admissions training programs, hired top-performing talent, and facilitated cross-functional collaboration to align marketing with business objectives.
- Negotiation & Vendor Relations: Built strategic partnerships, negotiated cost-effective vendor agreements, and managed external relationships to maximize operational efficiency and marketing ROI.
Director of Recruitment
INTERACTIVE COLLEGE OF TECHNOLOGY
03.2023 - 07.2024
- Oversaw admissions operations across seven campuses, leading recruitment strategies, training initiatives, and CRM system optimization
- Partnered with executive leadership to drive institutional enrollment success
- Revamped Verity CRM, streamlining operations and improving tracking/reporting capabilities
- Designed and executed onboarding and professional development programs for new admissions representatives
- Built strong partnerships with executives and campus leadership, ensuring alignment with institutional goals
Senior Director of Admissions
ARGOSY UNIVERSITY
Atlanta, GA
04.2018 - 05.2018
- Provided strategic leadership and process restructuring for the admissions team, focusing on performance optimization and student enrollment growth
- Led a rapid admissions transformation, resulting in an immediate increase in conversion rates
- Developed training and process improvements to drive team ownership and accountability
- Successfully restructured admissions operations before the institution's reorganization
Senior Director of Career Services
EVEREST COLLEGE / ALTIERUS CAREER EDUCATION
Southfield, MI
03.2010 - 04.2018
- Directed career services and student recruitment efforts, increasing both enrollment and graduate placement rates
- Grew enrollments by 21% while improving graduate placement rates from 71% to 92%
- Developed B2B employer partnerships, securing repeat hiring contracts for graduates
- Managed and trained admissions and career services teams, aligning efforts with institutional success metrics
Marketing Coordinator / Salon Manager
MICHAEL ANTHONY SALONSPA (AVEDA)
Chicago, IL
08.2005 - 03.2008
- Managed marketing and sales operations, driving revenue growth and customer retention strategies
- Implemented customer engagement initiatives, increasing sales and repeat business
- Trained sales teams, enhancing cross-selling and service offerings
Education
Bachelor of Business Administration - Marketing
LOYOLA UNIVERSITY
Chicago, IL12.2006
Skills
- Strategic Enrollment Management
- Institutional Growth
- Multi-Campus Admissions
- Recruitment Leadership
- Higher Education Marketing
- Lead Generation
- Revenue Growth
- Profitability Scaling
- CRM
- Data Analytics
- CampusVue
- Salesforce
- Workday
- Verity
- Performance Management
- Leadership Development
- Competitive Market Positioning
- B2B Engagement
- Student Engagement
- Retention Strategies
- Operational Optimization
- Process Improvement
- CRM management
- Event planning
- Data analytics
- Project management
Volunteer Experience
- RUFF DOG RESCUE, Milton, GA, Lead Foster Application Specialist
- PAWS OF CHICAGO, Chicago, IL, Adoption Liaison & Volunteer
Languages
Polish
Native/ Bilingual
Affiliations
- Ruff Dog Rescue: Foster Coordinator
References
References available upon request.
Timeline
Director of Recruitment
INTERACTIVE COLLEGE OF TECHNOLOGY
03.2023 - 07.2024
Chief of Admissions and Marketing Officer
HEALTH AND STYLE INSTITUTE
06.2018 - 02.2025
Senior Director of Admissions
ARGOSY UNIVERSITY
04.2018 - 05.2018
Senior Director of Career Services
EVEREST COLLEGE / ALTIERUS CAREER EDUCATION
03.2010 - 04.2018
Marketing Coordinator / Salon Manager
MICHAEL ANTHONY SALONSPA (AVEDA)
08.2005 - 03.2008
Bachelor of Business Administration - Marketing
LOYOLA UNIVERSITY
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