Diana Connelly
Wheaton,IL
Summary
Customer-driven and decisive marketing leader with 10+ years' experience driving B2B marketing strategy and execution for leading worldwide industrial nozzle manufacturers. Recognized for evolving corporate brand to embody customer focus through multi-channel strategies encompassing SEO, campaign, social media, content, and channel marketing. Results-driven with strong expertise in project management and team building.
Overview
16
16
years of professional experience
Work History
DIRECTOR OF MARKETING
BETE FOG NOZZLE, INC.
Greenfield, MA
02.2021 - 05.2024
- Developed and executed strategic marketing plans aligned with corporate objectives and market trends, resulting in increased sales growth.
- Developed KPI metrics for website event goals, lead submissions, and campaign performance. Generated reports documenting performance against established goals and objectives.
- Created and organized content for multiple digital channels including website, email newsletters, email campaigns, social media platforms, and other online outlets.
- Directed the redesign and launch of a new North American website. Enhanced website architecture and user experience, resulting in increased web traffic through strategic SEO, Google Analytics, and Google Ads integrations.
- Achieved a significant increase in lead generation campaign process average open rate of 25% and click thru rate of 5 to 7%. Demonstrated proficiency in executing over 30+ campaigns utilizing marketing automation platforms like Bronto and Marketo.
- Conducted market research and utilized ZoomInfo to identify target audiences and develop effective messaging strategies.
- Presented monthly results of all marketing efforts at executive team meetings.
- Collaborated with sales teams to create and launch over 35+ promotional materials including brochures, line cards, and webinar presentations that increased product sales.
- Provided guidance and managed team members by setting expectations, providing feedback on work quality.
- Cultivated strategic alliances with international distributor partners, expanding the reach of marketing initiatives and ensuring regular quarterly updates.
MARKETING MANAGER
LECHLER, INC
St. Charles, IL
01.2013 - 01.2021
- Promoted by CEO and VP to build Lechler USA's new marketing department from the ground up after major org restructuring. Own digital and campaign marketing, branding, and trade show planning. Run content calendar for campaigns, videos, social media, and dynamic web pages. 100% in-house content creation and execution.
- Led redesign and launch of new North American website, managing global team of 9 to overhaul outdated website architecture and UX while significantly increasing web traffic via SEO and Google Analytics.
- Optimized lead generation campaign process growing open rate and click rates from 3% to 14%; designed and executed 35+ webinar and email campaigns YTD to amplify digital presence across industrial markets.
- Initiated B2B social media strategy that grew LinkedIn audience by 67%+ within 12 months; introduced content development and social engagement practices adopted by 5 major divisions worldwide. Increased site referral traffic 63% by designing and executing hyper localized landing page campaigns.
- Built modular sales deck library with team of 4 for outside sales staff; reduced sales prep time from 40 hours to 2 hours and drove brand cohesion across 50+ nozzle products, applications, and services.
- Designed and launched digital content library of educational assets and technical videos as a self-service resource center for customers and employees focused on value creation of diverse product applications.
- Drove incremental revenue growth by orchestrating up to 12 major trade shows per year; created and improved on booth design, promotional marketing, and lead generation to boost year-over-year sales.
- Developed KPI metrics and customer feedback loop using multiple customer survey methods to continually assess brand quality and client satisfaction levels, achieving 97% client retention score.
- Established new product launch process from concept to release, aligning projects and processes with ISO:9001 protocols to achieve high levels of consistency, efficiency, and accuracy across all phases
MARKET SPECIALIST
LECHLER, INC
01.2008 - 01.2013
- Managed high-visibility projects across sales, engineering, production, and quality within key accounts for the food and beverage industry
- Advised enterprise clients on product and application strategies across a wide array of nozzles
- Facilitated quarterly training sessions for sales reps and supported sales nationwide with 50% travel.
Education
BACHELOR OF SCIENCE, BUSINESS ADMINISTRATION - MARKETING -
Roosevelt University
Chicago, ILSkills
- B2B Marketing
- Strategy & Planning
- Project Management
- Campaign Management
- Content Strategy
- Social Media Management (SMM)
- Customer Experience (CX)
- SEO Optimization
- Market & Competitive Analysis
- Web Analytics
- KPI Tracking
- Team Building
Advanced Training
- Strategic Marketing - Advanced Course, American Marketing Association (AMA)
- Fundamentals of Marketing - Your Action Plan for Success (AMA)
- Strategic Sales Negotiations (AMA)
Timeline
DIRECTOR OF MARKETING
BETE FOG NOZZLE, INC.
02.2021 - 05.2024
MARKETING MANAGER
LECHLER, INC
01.2013 - 01.2021
MARKET SPECIALIST
LECHLER, INC
01.2008 - 01.2013
BACHELOR OF SCIENCE, BUSINESS ADMINISTRATION - MARKETING -
Roosevelt University
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