DIANA CONNELLY
Summary
Dynamic marketing strategist, project manager, and versatile team player with a proven track record of executing comprehensive marketing plans that drive revenue growth and meet deadlines. Served as a key liaison between engineering and sales teams fostering seamless communication and project alignment. Over 10 years of professional experience in B2B marketing.
Work History
BETE Fog Nozzle, Inc.
Job overview
- Directed digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions
- Increased web traffic by 20% through strategic SEO, Google Analytics, and Google Ads integrations
- Launched over 35+ promotional materials including brochures, line cards, and webinar presentations
- Collaborated closely with marketing consultants nurturing strong professional relationships to drive successful outcomes in SEO and Google Ads
- Executed over 30+ campaigns utilizing marketing automation platforms including Bronto and Marketo
- Improved lead generation campaign process with average open rate of 25% and click-thru rate of 7%
- Developed KPI metrics and reports for measuring website event goals, lead submissions, and campaign performance for executive committee
- Conducted market research utilizing ZoomInfo to identify target audiences and develop effective messaging strategies.
Lechler, Inc.
Job overview
- Spearheaded new marketing department from the ground up after major organizational restructuring
- Directed 100% in-house content creation and execution for all campaigns, videos, social media, and dynamic web pages
- Supervised global team of 9 to redesign and launch new North American website
- Initiated B2B social media strategy that grew LinkedIn audience by 67%+ within 12 months; introduced content development and social engagement practices adopted by 5 major divisions worldwide
- Increased open rate and click rates from 3% to 14% by optimizing campaign process
- Executed 35+ webinar and email campaigns YTD to amplify digital presence across industrial markets
- Increased site referral traffic by 63% through hyper-localized landing page campaigns
- Built modular sales deck library for outside sales staff with team of 4; reduced sales prep time from 40 hours to 2 hours and drove brand cohesion across 50+ nozzle products, applications, and services
- Designed and launched digital content library of educational assets and technical videos as a self-service resource center for customers and sales
- Executed up to 12 major trade shows and conferences per year; created and improved booth design
- Planned and orchestrated annual sales meeting events
- Developed KPI metrics and customer feedback loop using multiple customer survey methods achieving 97% client retention score.
Lechler, Inc
Job overview
- Managed high-visibility projects across sales, engineering, production, and quality within key accounts for the food and beverage industry
- Advised enterprise clients on product and application strategies across a wide array of fluid-handling products for food and beverage processing
- Facilitated quarterly training sessions for sales reps and supported sales nationwide with 50% travel.
Skills
- Project Management
- Product Marketing
- Campaign Management
- Marketing Automation
- SEO
- SMM
- B2B
- Content Creation
- Website Development
- Competitive and Market Analysis
- Strategy & Planning
- Web Analytics
- Team Management
- Customer Experience CX
Education
Roosevelt UniversityChicago, IL
Certification
- Strategic Marketing-Advanced Course, American Marketing Association (AMA)
- Fundamentals of Marketing, Your Action Plan for Success (AMA)
- Strategic Sales Negotiations (AMA)
Website Portfolios
Developed and launched a comprehensive digital content library with additional resource pages, featuring educational assets and technical videos, to serve as an information hub for customers and sales.
https://bete.com/blog/
https://bete.com/nozzle-maintenance/
https://www.lechlerusa.com/en/resources/nozzle-insights
Software Skills
● Microsoft Word, Excel, PowerPoint, Project, Teams
● Google Analytics
● Marketo
● WordPress
● ClickUp Project Management
● ZoomInfo
Similar Profiles
Nathan BeauregardNathan Beauregard
Machinist, First Class at Bete Fog NozzleMachinist, First Class at Bete Fog Nozzle
Diana ConnellyDiana Connelly
DIRECTOR OF MARKETING at BETE FOG NOZZLE, INC.DIRECTOR OF MARKETING at BETE FOG NOZZLE, INC.
Camila Moreira CardosoCamila Moreira Cardoso
Owner at Bete PatchOwner at Bete Patch