Diana De La Riva
San Jose,CA
Summary
Innovative Social Media Marketing Specialist with background in creating and implementing successful social media marketing strategies. Experience includes identifying target audiences, setting clear objectives, and determining effective digital marketing messages. Strengths consist of strategic planning, content creation, SEO optimization, and tracking performance metrics. Previous work resulted in significant growth in brand awareness and engagement across various social media platforms.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Marketing Specialist
HArts Design+Build
San Jose, CA
09.2024 - 01.2025
- Developed and executed social media strategies across multiple platforms to enhance brand presence and engagement.
- Created and managed social media campaigns, contributing to increased follower growth and audience interaction.
- Assisted in taking professional photos and videos at active job sites, showcasing company work and culture.
- Supported administrative tasks such as organizing files, scheduling, and communicating with team members to ensure smooth daily operations.
- Contributed to designing and developing marketing materials to support branding and company initiatives.
- Applied strong visual sense to create professional, visually appealing social media posts and marketing content.
Communications Assistant
Citizen Film
San Francisco, CA
10.2023 - 09.2024
- Assisted in strategizing public engagement campaigns.
- Wrote content for and managed /tracked the impact of organization's campaigns.
- Built, maintained, and tracked marketing/outreach lists.
- Researched, managed, and maintained communications systems, and proposed new systems/protocols as needed.
- Offered technical support for website production and upkeep.
Customer Service Representative
SG Homecare
Tustin, CA
01.2023 - 01.2024
- Worked closely with (CPO) clinicians to create sales orders and dispense appropriate equipment and items to patients.
- Maintained patient account information, records, and sales orders up to date.
- Focused on delivering exceptional customer service to every customer by leveraging extensive knowledge of products, and services, and creating welcoming, positive experiences.
- Educated patients on billing, payment processing, and support policies and procedures.
- Verified patient insurance and answered any questions regarding eligibility, benefits, and co-insurance.
- Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
Freelance Communications Assistant
Citizen Film
San Francisco, CA
09.2023 - 10.2023
- Researched funding opportunities and communicated research to the team.
- Assisted in the preparation of funding requests and reports to funders.
- Helped track, file, and maintained a database of funding requests and opportunities.
Social Media Intern
Starts With One Today
Los Angeles, CA
11.2022 - 02.2023
- Collaborated with founder and social media team to produce daily content for Instagram and TikTok.
- Filmed and edited three of the highest-performing reels on Instagram, reaching 15k - 22k views.
- Identified trending topics, articles, and ideas in order to produce engaging content and copywriting.
- Promoted weekly donation drives, events, partnerships, and campaigns.
- Monitored engagement (comments, likes, views) and responded to questions on all platforms.
- Filmed and photographed volunteers every weekend in Skid Row.
Lead Marketing Intern
Ivy Brothers
Remote
08.2022 - 11.2022
- Oversaw the marketing team, making sure assigned tasks, goals, and projects were being met.
- Assisted in creating written, video and image content for marketing channels.
- Created analytic reports summarizing monthly content performance and audience engagement.
- Scheduled partnership meetings and assisted with new client pitches for Youtube and TikTok ads.
- Filmed and edited videos for Ivy Brothers International Youtube channel.
- Edited, proofread, and pre-approved blogs for Ivy Brothers main webpage.
Social Insights Intern, Contracted
Cisco Secure
Remote
04.2022 - 08.2022
- Created campaigns for the editorial calendar on a bi-weekly basis.
- Reviewed performance metrics for each campaign and provided suggestions on what could be done for further optimization.
- Assisted Social Media Manager with the creation of a bi-weekly newsletter to update what new social trends and technological updates are emerging that could improve performance on the algorithm.
Communications Intern, Contracted
Breathwrk
Remote
12.2021 - 03.2022
- Created and managed weekly influencer campaigns to increase public awareness of company and engage customers.
- Approved content (photos, reels, and graphics), while providing feedback based on Breathwrk's content guidelines.
- Supported social listening efforts through extensive keyword research.
- Managed communications and influencer outreach for partnerships, ads, and campaigns.
Education
Bachelor of Arts - Film and Media Studies
University of California
Irvine, CA06.2022
Associate's degree - Film, Cinema, and Video Studies
Foothill College
Los Altos, CA06.2020
Skills
- Creator IQ
- Adobe Creative Suite
- Analytics
- Influencer outreach
- Editing
- Keyword research
- Blogging
- WordPress
- Social listening
- SEO optimization
- Content creation
- Facebook advertising
Certification
- Sprinklr Social Analyst Pro, Present
- Digital Marketing Fundamentals, Simplilearn, 11/01/24, Present, ID: 7580578
- Facebook Marketing and Advertising, Simplilearn, 11/01/24, Present, ID: 7550033
Languages
- English, Fluent
- Spanish, Fluent
Additional Information
Global Glimpse Ambassador - English Teacher, Monte Cristi, Dominican Republic, 2017, Designed and delivered engaging English language lessons to students aged 8-14 over a two-month period., Fostered a supportive and interactive learning environment to enhance language comprehension and communication skills., Adapted teaching methods to accommodate diverse learning styles and cultural backgrounds., Contributed to community development through cross-cultural exchange and education.
Timeline
Social Media Marketing Specialist
HArts Design+Build
09.2024 - 01.2025
Communications Assistant
Citizen Film
10.2023 - 09.2024
Freelance Communications Assistant
Citizen Film
09.2023 - 10.2023
Customer Service Representative
SG Homecare
01.2023 - 01.2024
Social Media Intern
Starts With One Today
11.2022 - 02.2023
Lead Marketing Intern
Ivy Brothers
08.2022 - 11.2022
Social Insights Intern, Contracted
Cisco Secure
04.2022 - 08.2022
Communications Intern, Contracted
Breathwrk
12.2021 - 03.2022
Bachelor of Arts - Film and Media Studies
University of California
Associate's degree - Film, Cinema, and Video Studies
Foothill College
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