Diana Escobar
Miami,FL
Summary
Accomplished 15+ years Sr. Sales and Marketing Executive with progressive success driving brand growth for global luxury beauty, watches, and jewelry companies. Keen understanding of sales, digital marketing, digital marketplace account management, logistics, customer relationships, pricing, and assortment strategy across several regions in the Americas. Accustomed to leading diverse multicultural teams to advance business initiatives.
Excels at engaging audiences, cultivating partnerships, and fostering strong relationships across international regions, including specialization in domestic and travel retail markets of the US, Caribbean, and LATAM. Excellent communication and presentation skills in multilingual/multicultural environments.
Fluent in English, French, Portuguese, and Spanish.
Overview
15
15
years of professional experience
Work History
Retail Sales Director North America,EU,UK - Remote
DHC USA Incorporated
04.2022 - Current
- Managed third-party online and offline retail including logistics, receivables, marketing, sales, P&L, planning, forecasting, product pipeline, and assortment, while liaising with all different dept heads to successfully roll out all processes.
- Monitored Retail Department's P/L monthly and modified as necessary to achieve sell-in/sell-through and partner profitability goals.
- Oversaw retail department day-to-day operations while building strategic plans and goals for retail account managers to ensure resellers reached sales targets.
- Ensured that sales and marketing plans fulfilled DHC's revenue and profitability goals.
- Led all partnership contract negotiations, and worked closely with account managers to launch new and maintained partnerships in North America, EU, UK, and other regions as needed.
- Researched, analyzed, and monitored the industry to capitalize on market opportunities and minimize the effects of competitive activity.
- Liaised between senior management and front-line team members to implement practical changes and revitalize market growth.
- Networked in the market to build partnerships and connections with prospects.
Director of Business Development - Remote
Netrush
08.2021 - 01.2022
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Responsible for growing Netrush's portfolio of partners by closing a high volume of deals with well-known brands
- Conveyed the value of Netrush's offering to high-value decision makers, navigate complex service offerings.
- Acquired an in-depth understanding of Netrush's business, the e-commerce industry, the Amazon marketplace, and Netrush's most relevant product categories
- Pitched Netrush's service offerings with eloquence, conveying value customized to each unique prospect.
Brand President USA-Brand Manager CAR, MEX, LATAM
The Swatch Group, US
05.2015 - 06.2021
- Promoted to lead Calvin Klein's Watches & Jewelry top brand management across 4 Global Regions (USA, Mexico, Caribbean, and Latin America); managing annual sales of seven figures.
- Responsible for the sell-in, sell-out, and marketing budget across all four assigned regions and its successful execution.
- Led regional teams in sales, training, marketing, operations, planning, forecasting, product pipeline and assortment, including 9 direct reports through 4 Regions.
- Successfully rolled out and managed two major marketplaces: Amazon-US & Mercado Libre-Mexico.
- Defined strategies for the USA, Caribbean, Mexico and Latin America and made proactive adjustments to maintain results.
- Oversaw full accountability of two subsidiary P&Ls (USA+Caribbean and Mexico)
- Led development of new distribution channels according to region-specific brand strategies (US, Mex, Caribbean, LATAM), while communicating with brand merchandising global team, project managers/architects, and customer to make sure roll out of new doors (i.e., SIS, new construction projects to develop the brand in the region) were in line with brand guidelines, successful and profitable.
- Drove double-digit revenue increases on sell-in for several regions.
- Reorganized key accounts to focus on profitability, while reducing unprofitable accounts; ensured new clients were strong retailers who could successfully represent the brand.
- Strengthened relationships with key accounts while prospecting new account opportunities at the multi-regional level, through business market visits, personnel training, strategic coaching, and all necessary to make the region and account a success.
- Analyzed and monitored US retail prices to achieve competitive rates for the watch fashion segment.
- Proved successful working within tight deadlines and a fast-paced environment.
Sales Manager Caribbean & Latin America
The Swatch Group, US
07.2014 - 04.2015
- Managed Caribbean and LATAM accounts for Calvin Klein watches and jewelry brands.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Drove 3-digit revenue growth for the Caribbean region within the first year in the role.
- Enhanced brand awareness in the Caribbean and Latin America by frequently traveling to the region to assess sales, marketing, and relationships.
- Improved assortment and streamlined inventory, focusing on best-selling products.
Area Manager, Latin America, Clarins Group
Essence Corp
01.2013 - 01.2014
- Implemented key procedural improvements to significantly grow the business with existing local distributors, through business market visits, personnel training, strategic coaching, and all necessary to make the region and distributor/agent a success.
- Managed inventory levels across points of sales, distributors' warehouse, and brands.
- Developed and managed sales forecasts and A&P budgets by analyzing monthly sales and providing insights into Clarins and Clarins Fragrance Brands (Azzaro, Thierry Mugler & Swarovski fragrances).
Senior Brand Manager, Clarins Brand
Essence Corp
01.2011 - 01.2013
- Led global brand offerings, marketing guidelines, cost of goods / local pricing, and local market / competitive trends to ensure strong local brand positioning within the Caribbean and Latin American region as well a Travel Retail.
- Facilitated product planning and inventory levels through ABCD catalog study by in-depth forecast analysis.
- Developed and introduced The Spa by Clarins business in the Caribbean and Latin America.
- Collaborated on the development of fiscal-year budgets by preparing the marketing, promotional, and budgeting agendas
- Key liaison between Paris Headquarters, Local Agent, and Area Management on brand operational and marketing strategies, including local and regional market trends, budgeting, pricing, product catalog, and market share growth.
- Communicated product information with confidence and educated consumers and local distributors about the brand.
Brand Manager – Clarins Brand
Essence Corp
01.2010 - 01.2011
- Developed pricing strategy and personalized catalog for Latin America and Duty-Free based on related domestic markets.
- Selected to lead the 3 axes: Skincare, Make-Up and Spa activities for the entire region.
- Accelerated business in local and travel retail markets through business analysis, market visits, and benchmarking.
- Partnered with commercial team and local brand managers to develop local launches, PR events, and specific animations while ensuring budget and brand guidelines were followed.
- Monitored marketing campaigns to assess success of different strategies.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Brand Coordinator – Clarins Brand
Essence Corp
01.2008 - 01.2010
- Analyzed pricing for domestic and Latin America or Duty-Free Markets (Travel Retail).
- Accountable for products and promo item inventory management of the Bahamas Warehouse at Freeport
- Forecasted and managed Clarins brand catalog, as well as global novelties, including travel, retail, and local markets.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
Education
MBA - International Business
ESC Rennes, School of Business
Rennes, France 10.2007
BBA - Business Management & Organization
University of Miami
Miami, FL12.2003
Skills
- Sr Brand Management & Strategy
- P&L Management
- Budgeting & Forecasting
- Wholesale Vendor Relations
- Sales and Marketing
- Marketplace Management (Amazon, Mercado Libre)
- Product/Catalogue Management
- Inventory Management
- Multi-Cultural Team Leadership
- Market Analysis
- Business Development
- Client Relations (Local & International)
- Subsidiary, Retail, and Distributor management experience
Additional Information
Certifications
Digital Sales Program
ISDI, México City, México (June 2021)
Digital Marketing
University of Miami, Miami, FL (Dec 2020 – Sept 2021)
Publications
Top Women in Business and Government Magazine (Fourth Edition), 2009
"Women Leadership in Top Managerial Positions" Cape Town, South Africa: Top Companies Publishing, 2007
Timeline
Retail Sales Director North America,EU,UK - Remote
DHC USA Incorporated
04.2022 - Current
Director of Business Development - Remote
Netrush
08.2021 - 01.2022
Brand President USA-Brand Manager CAR, MEX, LATAM
The Swatch Group, US
05.2015 - 06.2021
Sales Manager Caribbean & Latin America
The Swatch Group, US
07.2014 - 04.2015
Area Manager, Latin America, Clarins Group
Essence Corp
01.2013 - 01.2014
Senior Brand Manager, Clarins Brand
Essence Corp
01.2011 - 01.2013
Brand Manager – Clarins Brand
Essence Corp
01.2010 - 01.2011
Brand Coordinator – Clarins Brand
Essence Corp
01.2008 - 01.2010
MBA - International Business
ESC Rennes, School of Business
BBA - Business Management & Organization
University of Miami