Diana Gasanova
Los Angeles
Summary
Institutional Business Development Manager with 5+ years of combined finance, operations, and commercial banking experience. Drives client acquisition and deposit growth through streamlined onboarding, strategic partnerships, and data-informed pricing and go-to-market strategies, achieving faster conversion cycles and multi-fold deposit increases. Brings strong cross-functional collaboration, regulatory awareness, and process automation skills, aiming to scale institutional banking solutions and expand international B2B market presence.
Overview
8
8
years of professional experience
Work History
Institutional Business Development Manager
Arival Bank
Los Angeles, CA
11.2023 - Current
- Owned the end-to-end sales lifecycle for a U.S.-licensed digital bank serving B2B clients globally, from lead generation and acquisition through onboarding and deposit growth.
- Increased onboarding conversion rate from 13% to 25-30%, by improving qualification, engagement discipline and onboarding design with product and compliance stakeholders.
- Shortened average conversion cycle from 21 days to 11 days (48%) by streamlining client management and cross-functional execution.
- Contributed to 2.7x annual deposit growth by developing relationships with payments, MSB, crypto, and cross-border clients across multiple international markets.
- Closed strategic partnership opportunities with seven-figure projected deposit volume and drove upsell initiatives against revenue and deposit KPIs.
- Contributed to corporate governance and Board-level discussions by preparing decision-support materials, summarizing proposals, and drafting actionable meeting minutes.
Finance & Operations Manager
Arival Bank
Los Angeles, CA
09.2022 - 11.2023
- Conducted market, competitor, and pricing analysis to support commercial strategy, client targeting, and product positioning across key segments and geographies.
- Built pricing models across core banking products, including account, transaction, and FX fee structures, to support product and revenue strategy.
- Automated key accounting processes, improving workflow efficiency by 80% and enhancing scalability of finance operations.
Finance & Operations Junior Manager
Arival Bank
Los Angeles, CA
10.2021 - 09.2022
- Managed core elements of the bank's accounting cycle, including revenue recognition and deposit accounting, ensuring accuracy and timeliness.
- Supported monthly financial statements and supported month-end close processes in coordination with the CFO.
- Supported capital management oversight through analysis of capital, liquidity, and concentration ratios in a regulated banking environment.
- US-registered digital banking startup
Fintech Operations Associate
Arival Bank
Los Angeles, CA
01.2021 - 10.2021
- Built financial projections across operating models, client segments, and product verticals to support strategic planning and growth.
- Translated client needs and pain points into actionable feedback for product and operations teams.
Fintech Analyst Intern
Arival Bank
Los Angeles, CA
07.2020 - 01.2021
- Conducted market and competitive pricing research and engaged with prospective waitlisted clients to assess banking needs, product demand, and commercial fit.
Corporate Audit Assistant
KPMG
Moscow, Russia
08.2018 - 06.2019
- Executed audit procedures and financial analysis across major financial statement areas, including fixed assets, receivables, debt, related-party transactions, operating expenses, and other income and expenses.
Education
Master of Science - Finance (STEM)
Simon Business School, University of Rochester
Rochester, NY12-2020
Bachelor of Science - Accounting and Finance
University of London International Program
London, UK08-2018
Bachelor of Science - Economics
Higher School of Economics
Moscow, Russia06-2018
Skills
- Business development
- Account management
- Client relationship building
- Strategic business planning
- Pricing strategy
- Revenue generation
- New client acquisition
- Market and competitive analysis
LANGUAGES
English (professional)
Russian (native)
Spanish (beginner)
Timeline
Institutional Business Development Manager
Arival Bank
11.2023 - Current
Finance & Operations Manager
Arival Bank
09.2022 - 11.2023
Finance & Operations Junior Manager
Arival Bank
10.2021 - 09.2022
Fintech Operations Associate
Arival Bank
01.2021 - 10.2021
Fintech Analyst Intern
Arival Bank
07.2020 - 01.2021
Corporate Audit Assistant
KPMG
08.2018 - 06.2019
Bachelor of Science - Accounting and Finance
University of London International Program
Bachelor of Science - Economics
Higher School of Economics
Master of Science - Finance (STEM)
Simon Business School, University of Rochester