Diana Guerci
San Francisco,USA
Summary
Creative and strategic Content Marketing Manager with a strong background in multimedia, astrology, and community engagement. Adept at developing compelling content strategies, managing cross-platform content distribution, and optimizing organic growth through SEO and audience engagement. Passionate about using storytelling to foster connection and transformation, aligning with CHANI’s mission to empower individuals through self-awareness and healing.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Community Manager
Online Pilates Classes
Remote, USA
04.2024 - Current
- Foster an inclusive and interactive online community by moderating discussions, answering questions, and encouraging member participation.
- Craft engaging emails, newsletters, and social media posts to keep members informed and inspired.
- Organize and promote live classes, Q&A sessions, and community challenges to enhance member engagement.
- Provide a welcoming experience for new members, and implement strategies to maintain long-term membership.
- Gather and analyze community feedback to help improve offerings, and enhance the overall OPC experience.
- Work closely with the OPC team to align community initiatives with brand goals, and ensure a positive, supportive space for all members.
- Developed and implemented strategies to increase community engagement.
- Responded to customer inquiries in a timely manner.
- Assisted with developing marketing plans for campaigns and promotions.
Multimedia Lead
Information System Laboratories
Remote, USA
06.2022 - Current
- Design and develop high-quality multimedia assets, including graphics, presentations, and videos, to support company projects and communications.
- Maintain and enhance the company's website, ensuring a seamless user experience, and up-to-date content.
- Collaborate with teams to create visually compelling materials that align with brand identity, and marketing objectives.
- Utilize industry-standard software and tools to produce engaging digital content, and improve workflow efficiency.
- Oversee multimedia projects from concept to completion, ensuring timely delivery, and alignment with company goals.
- Work closely with engineers, researchers, and other departments to translate complex information into clear, engaging visuals.
- Check copywriting, image design, banners, and other features for blending within site content, and review graphics for cohesive aesthetics.
Professional Astrologer & Content Creator
Self-employed
San Francisco, USA
12.2020 - Current
- Provide in-depth, personalized astrology readings to help clients gain self-awareness and navigate life transitions.
- Develop engaging astrology content, including blog posts, social media updates, and video scripts, to educate and inspire audiences.
- Create and manage high-performing astrology-related content for Instagram and other platforms, driving engagement and growth.
- Foster discussions around astrology, answering questions and building a loyal, interactive audience.
- Craft well-researched astrology articles and resources that blend humanistic insights with practical guidance.
- Use poetic and symbolic language to make complex astrological concepts relatable and accessible.
- Lead astrology workshops, live Q&A sessions, and collaborative projects with other brands and creators.
Studio Manager
Pilates Story
San Francisco, USA
03.2018 - 06.2022
- Handled the daily operations of the studio and overseeing the scheduling and invoicing of clients
- Used Google spreadsheets to stay organized and on task
- Designed and established a user friendly website through WordPress
- Created and updated social media content with CMS
- Created and sent emails with MailChimp
- Maintained the Mind Body Online database (checking in for classes, making cancellations, maintaining class and/or private appointment schedules, setting up user profiles, pulling attendance reports, adjusting/rescheduling/canceling trainer class schedules where appropriate, running client purchases, adjusting errors in client's accounts, etc)
- Assisted trainers with studio schedules, shift coverage requests, and client information
- Studio maintenance
- Answered client questions about classes, trainers, Pilates, etc
- Answered emails and messages on our social media pages
- Interviewed and trained new employees
Education
Bachelor of Fine Arts - Photography
San Francisco Art Institute
San Francisco, CA05.2015
Skills
- Content Strategy and Editorial Planning
- SEO and data-driven content optimization
- Email marketing and campaign development
- Social Media Strategy and Engagement
- Audience growth and community building
- Performance Metrics and A/B Testing
- Team Collaboration and Leadership
- CMS and Analytics (Google Analytics, WordPress, Shopify)
- Email marketing platforms (Mailchimp, Klaviyo)
- Hellenistic astrology
- Tropical astrology
Certification
- Certified Pilates Instructor
- Certified Vinyasa Flow Yoga Instructor
Tools & Platforms
- Google Analytics, SEO Tools (Ahrefs, Moz)
- Content Management Systems (WordPress, Shopify)
- Email Marketing (Mailchimp, Klaviyo, Constant Contact)
- Social Media & Engagement (Instagram, TikTok, Bluesky)
Pronouns
she/her/hers
Accomplishments
- Successfully grew an engaged online community through organic marketing and strategic content initiatives.
- Designed and executed marketing campaigns that increased conversion rates and audience reach.
- Created multimedia content that resonated deeply with audiences, aligning with CHANI’s mission of self-awareness and healing.
Timeline
Community Manager
Online Pilates Classes
04.2024 - Current
Multimedia Lead
Information System Laboratories
06.2022 - Current
Professional Astrologer & Content Creator
Self-employed
12.2020 - Current
Studio Manager
Pilates Story
03.2018 - 06.2022
Bachelor of Fine Arts - Photography
San Francisco Art Institute
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