Diana Hofmann
Urbana-Champaign,United States
Summary
Dynamic graphic designer with experience at Jinny Corporation, excelling in brand design and visual communication. Proven ability to create compelling marketing materials and collaborate effectively with teams. Skilled in image editing and creative concept design, consistently delivering fresh, engaging content that enhances brand identity and drives audience engagement.
Currently pursuing Advertising with a minor in Business at the University of Illinois Urbana-Champaign, and I am expected to graduate in May 2028. As a Creative Designer in AAF, I am exploring my skills in design and creative concept development by contributing to campaigns for established companies. My core skills include design, creative concept design, and brand development. These skills are supported by my academic background and a hands on approach to creating innovative solutions.
Overview
5
5
years of professional experience
Work History
Graphic Designer Intern
Jinny Corporation
Wheeling, United States
04.2026 - Current
- Responsible for creating, editing, and managing visual assets for both print and digital marketing, focusing heavily on product packaging, catalogs, and promotional materials for beauty brands.
- Collaborated with team members to brainstorm creative design concepts.
- Created layouts for print materials including brochures and flyers.
- Edited images and graphics using industry-standard software tools.
- Researched design trends to incorporate fresh ideas into projects.
- Created original designs for posters, flyers, and logos for various events.
- Edited photos and videos to be used on websites or printed materials.
- Implemented branding guidelines across all projects while maintaining a consistent look and feel throughout campaigns.
- Researched current trends in graphic design to ensure freshness of content produced.
- Presented ideas through storyboards, sketches, wireframes, and prototypes.
Creative Designer with ADVenture
American Advertising Federation at Illinois
Urbana-Champaign Area, United States
02.2026 - Current
- In ADVenture I am able to explore my creative depth creating a campaign with two existing companies.
- Created visually engaging graphics for social media and digital platforms.
- Assisted in branding projects by developing unique visual identities.
- Designed logos, product packages and marketing materials for businesses.
Store Associate
Panda Restaurant Group
Urbana, United States
11.2024 - Current
- Provide exceptional guest service by greeting customers, taking orders, serving food, and handling payments in a fast paced environment.
- I maintain a clean dining area, restock items, and follow safety protocols.
- It is a team oriented role requiring quick service, food safety knowledge, and standing for long periods.
Hostess
KOFUSION, LLC
Champaign, United States
09.2024 - 10.2024
- I acted as the first point of contact, providing a warm, energetic welcome while managing a fast paced environment.
- Key responsibilities include greeting guests, managing reservations and waitlists, seating guests, and keeping the host station and entrance tidy.
- This role involved coordinating seating to maximize staff efficiency and often assisting with to go orders and phones.
Lifeguard
Park District of Oak Park
Oak Park, United States
06.2022 - 08.2024
- As a Lifeguard I ensure the safety of the public of an aquatic facility by preventing and responding to emergencies while maintaining an inviting, positive, and safe environment.
- Effectively communicate and enforce Park District rules, regulations, and policies to the public.
Swim Instructor
Park District of Oak Park
Oak Park, United States
09.2023 - 02.2024
- Responsible for swimming instruction on multi levels from infant to adult level, including special needs and developmentally disabled children.
- Ability to do advance lesson planning and instruction of children, and communication to parents of children.
- Plan and effectively organize class time for maximum practice accomplished through weekly lesson plans.
- Teach with encouragement and positive reinforcement.
Retail Associate
Aéropostale
Chicago, United States
06.2021 - 12.2021
- Inspire customers with my product knowledge to cater to their needs.
- Assist with daily opening and closing tasks to maintain a clean, neat, and tidy store.
- Complete assigned job responsibilities such as floor sets, filling the floor, ringing up customers, etc.
Education
Bachelor of Science - Advertising & Minor in Business
University of Illinois Urbana-Champaign
Urbana, IL05.2028
High School Diploma - Lake Forest, IL
Lake Forest Academy
Lake Forest, IL05.2024
Skills
- Design
- Creative Concept Design
- Brand Design
- Graphic design
- Visual communication
- Digital marketing
- Creative collaboration
- Image editing
Languages
- English, Native or Bilingual
- Spanish, Native or Bilingual
- French, Native or Bilingual
Timeline
Graphic Designer Intern
Jinny Corporation
04.2026 - Current
Creative Designer with ADVenture
American Advertising Federation at Illinois
02.2026 - Current
Store Associate
Panda Restaurant Group
11.2024 - Current
Hostess
KOFUSION, LLC
09.2024 - 10.2024
Swim Instructor
Park District of Oak Park
09.2023 - 02.2024
Lifeguard
Park District of Oak Park
06.2022 - 08.2024
Retail Associate
Aéropostale
06.2021 - 12.2021
Bachelor of Science - Advertising & Minor in Business
University of Illinois Urbana-Champaign
High School Diploma - Lake Forest, IL
Lake Forest Academy