Summary
Overview
Work History
Education
Skills
Certification
Selected Accomplishments
Timeline
Generic

Diana Hull

Maple Valley,WA

Summary

Strategic Salesforce Consultant and Customer Success Leader with 10 years of experience in CRM transformation, security, and business optimization. Proficient in aligning Salesforce technology with organizational goals to ensure smooth adoption and provide tangible value to clients. Proven expertise in customer advocacy, risk mitigation, and enterprise account management. Acknowledged for leadership of cross-functional teams, cultivation of executive stakeholder relationships, and driving Salesforce adoption to enhance business performance and user experiences.

Overview

19
19
years of professional experience
16
16

Certifications

Work History

Sr Product Manager – Technical

T-Mobile
10.2024 - Current
  • Led the design and implementation of robust data classification frameworks and security protocols, including API Access Controls and Shield Encryption, to ensure compliance and data protection
  • Collaborated with product owners, engineering, and security teams to define, prioritize, and execute data-related features within Salesforce platforms, meeting business objectives and security requirements
  • Conducted risk assessments and ensured the successful execution of quarterly product releases, integrating security measures and delivering value to stakeholders

Sr Program Manager – Salesforce Platform

HCL Technologies
07.2021 - 10.2024
  • Spearheaded the implementation of security initiatives for Salesforce, including API Access Controls and Shield Encryption, to enhance data protection and compliance
  • Utilized Salesforce Data Classification and Shield Event Monitoring to ensure proper data handling and security policies
  • Collaborate with cross-functional teams to ensure quarterly Salesforce releases include comprehensive regression testing and addressed security-related action items
  • Conduct demos and document new security features, ensuring they meet compliance standards and address potential vulnerabilities
  • Meet with product owners to review project boards in Jira Align, and discuss progress based on program priorities and requirements

Salesforce Product Owner

Innovate! Inc.
01.2021 - 07.2021
  • Met weekly with stakeholders to prioritize features across approval processes and SFEDC flows to support a Salesforce pilot program for a government entity
  • Worked with a 15-member team of business analysts, QA, and Salesforce developers to drive feature development and release
  • Led weekly sprint review meetings to provide iterative product demos, communicate status updates, and gather additional user story requirements, reviewed and prioritized backlog for Sprint Planning
  • Interfaced with product, training teams and client for monthly release

Senior Program Manager, Sales Operations

T-Mobile
02.2019 - 01.2021
  • Streamlined sales process for a sales development team with 200 users by installing a managed package (Leandata) within Salesforce to help automate routing of leads to work queues assigned to different SDR groups
  • Worked with technology team to provide requirements, installed managed package in testing environment, and collaborated with Leandata team to build out flow to create different pools for assigning teams
  • Created dashboard and provided metrics to identify incoming leads, distribution by lead source, and conversion status
  • Interfaced with marketing segment manager to identify priorities and technology team to get them assigned to backlog for Salesforce projects
  • Worked with IT to develop new Salesforce functionality to provide additional access to enterprise SDRs and created a new app to support a second call center to drive sales activities

Senior Salesforce Administrator

T-Mobile
07.2017 - 01.2021
  • Tested and validated enhancements and new objects added to Salesforce to ensure compliance with user story acceptance criteria
  • Transitioned 100 government users from Salesforce classic to Salesforce lighting UI and created a new custom object to support enterprise support team with ticketing from account executives
  • Communicated weekly project status updates, Salesforce enhancements, and addition of new objects
  • Managed staging processes using Jira and Copado to support change management when launching new Salesforce functionalities

Salesforce Administrator & Project Coordinator

SanMar Corporation
09.2014 - 07.2017
  • Managed and administered Salesforce projects for inside and outside sales team consisting of 500+ users, including new home pages based on specific business segment and custom objects to support various department processes
  • Led a five-member team to identify Salesforce project priorities and update weekly roadmap
  • Performed BVT testing with end-users and validated new enhancements added to Salesforce platform
  • Worked with training to communicate Salesforce enhancements to users

Direct Marketing Specialist

12.2008 - 09.2014
  • Specialized in direct marketing campaigns using ExactTarget, Salesforce's Marketing Cloud platform before acquisition
  • Created customer segmentation strategies to optimize engagement and retention
  • Developed data-driven marketing strategies to improve email campaign performance and conversion rates

B2B Account Executive

09.2005 - 12.2008
  • Managed a portfolio of B2B customers generating over $1 million in sales annually, supporting their marketing needs, order fulfillment, and upselling new product offerings
  • Conducted quarterly business reviews (QBRs) with clients, ensuring they were aware of new product launches and optimizing their buying strategies
  • Led outbound sales efforts, building relationships with screen printers and embroidery businesses across the U.S
  • Partnered with internal teams to streamline order processing and delivery logistics, ensuring timely fulfillment

Education

Master of Business Administration -

Purdue University Global

Bachelor of Science - Business Management

University of Phoenix

Skills

  • Data Classification and Security
  • Risk Assessment and Management
  • Roadmap Planning
  • Agile Methodologies
  • Program and Project Management
  • Security Compliance and Audits
  • User Interface and Experience
  • Training and Development
  • Cross-Functional Team Leadership
  • Agile frameworks
  • Process automation
  • Data Driven Decision-making
  • Requirements elicitation
  • Stakeholder management

Certification

  • Salesforce Administrator
  • Salesforce Advanced Administrator
  • Salesforce App Developer
  • Salesforce Sales Cloud Consultant
  • Salesforce Service Cloud Consultant
  • Salesforce Experience Cloud Consultant
  • Salesforce User-Experience Designer
  • Salesforce Business Analyst
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Platform Developer 1
  • Salesforce Sharing and Visibility Architect
  • Salesforce Data Architecture and Management Architect
  • Salesforce Application Architect
  • Scaled Agile SAFe 6 PO/PM
  • Scaled Agile SAFe Scrum Master
  • Scaled Agile SAFe Product Manager

Selected Accomplishments

  • Data Classification & Security, Spearheaded the implementation of data classification and Shield Event Monitoring, ensuring adherence to data protection and security policies within Salesforce orgs.
  • Process Optimization, Directed the rollout of new communication tools and consolidated workflows, resulting in a 50% acceleration in business plan updates and improved collaboration across teams.
  • Operational Efficiency, Automated post-appointment update reminders, saving over 10,000 hours annually for Sales Development Representatives (SDRs).
  • Product Management Leadership, Led product strategy and execution for a 200-user sales development team, improving lead routing efficiency and overall sales process optimization.

Timeline

Sr Product Manager – Technical

T-Mobile
10.2024 - Current

Sr Program Manager – Salesforce Platform

HCL Technologies
07.2021 - 10.2024

Salesforce Product Owner

Innovate! Inc.
01.2021 - 07.2021

Senior Program Manager, Sales Operations

T-Mobile
02.2019 - 01.2021

Senior Salesforce Administrator

T-Mobile
07.2017 - 01.2021

Salesforce Administrator & Project Coordinator

SanMar Corporation
09.2014 - 07.2017

Direct Marketing Specialist

12.2008 - 09.2014

B2B Account Executive

09.2005 - 12.2008

Bachelor of Science - Business Management

University of Phoenix

Master of Business Administration -

Purdue University Global

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Diana Hull