Diana Izrailova
Summary
High-performing Medical Device Representative with a specialized focus in histopathology, consistently exceeding sales targets and driving market growth across hospitals, universities, and reference laboratories. Recognized for expert-level support of complex diagnostic equipment and for building long-term relationships with key decision-makers. Skilled at translating technical knowledge into tailored solutions that enhance laboratory efficiency and diagnostic accuracy. Passionate about contributing to forward-thinking organizations like Leica Biosystems by championing advanced histopathology technologies, fostering clinical excellence, and delivering top-tier performance through consultative sales and deep product expertise.
Professional representative with robust experience and strong commitment to delivering exceptional results. Effective at collaborating within teams and adapting to changing needs to ensure reliability and success. Skilled in communication, problem-solving, and customer relations, with focus on achieving impactful outcomes. Valued for proactive approach, integrity, and ability to build lasting professional relationships.
Overview
9
9
years of professional experience
Work History
Core Histology Instrumentation Representative
Leica Biosystems
05.2021 - Current
- Developed and executed territory-specific sales strategies, achieving rapid revenue growth and expanding market share across ~150 clinical, research, and reference laboratory accounts.
- Drove aggressive growth in underperforming accounts while successfully acquiring new business opportunities.
- Represented a capital portfolio of 25+ histology instruments, delivering expert-level product knowledge and customized solutions.
- Collaborated cross-functionally with service and sales teams to align with Leica Biosystems' strategic vision “Vision24.”
- Trained in Miller Heiman Strategic Selling, leveraging a consultative, need-based sales approach focused on customer service and relationship building.
Joint Replacement Sales Associate
Stryker Orthopedics
06.2019 - Current
- Supported orthopedic surgical teams across 20+ hospital facilities, ensuring seamless execution of joint replacement procedures.
- Delivered in-depth mechanical understanding of implants and assisted with the precise anatomic placement and fixation of devices during surgeries.
- Acted as a critical intraoperative resource by guiding surgical technicians in delivering proper instruments quickly and efficiently.
- Provided on-site consultation and technical expertise to orthopedic surgeons during procedures.
- Maintained accurate inventory control to ensure readiness for upcoming cases and consistently met surgical team needs.
- Remained on-call 24/7 for emergency trauma cases, responding rapidly to support urgent surgical interventions.
- Conducted in-service education sessions to train surgeons, physician assistants, nurses, and scrub techs on the effective use of Stryker instruments and tools.
Senior Sales Executive
Medical Diagnostic Laboratories
01.2018 - 06.2019
- Represented MDL as a leader in molecular and diagnostic testing across a wide range of specialties, including OBGYN, Internal Medicine, Urgent Care, Family Practice, Pediatrics, and Urology.
- Achieved 100% of annual sales and profit goals for the Baltimore territory within the first three months.
- Ranked among the top three representatives in the district in Q3 and led the team in number of submitting accounts for four consecutive quarters.
- Exceeded quarterly sales quota by 195% by year-end through targeted cold calling, persuasive presentations, and consistent upselling to physicians, clinics, labs, and group practices.
- Effectively articulated MDL's clinical and technical value proposition, enhancing quality of care and driving customer engagement.
- Maintained accurate and timely reporting of sales pipeline, account plans, and territory activities.
Regional Account Manager
Managed Healthcare Associates (MHA)
08.2016 - 05.2017
- Managed client relationships across the Northeast, working closely with the external sales team to promote new contracts, product offerings, and rebate programs while delivering exceptional customer service.
- Built and maintained strong relationships with decision-makers in Skilled Nursing and Assisted Living facilities, helping to streamline enrollment and improve contract compliance.
- Provided expert-level reporting and analysis, including quarterly business reviews, rebate utilization, contract/product spend summaries, and cost savings insights.
- Acted as a proactive liaison between members and internal departments (Sales, Contracts, Data & Reconciliation), ensuring successful execution and compliance across MHA/Navigator contracts and programs.
Education
Bachelor of Arts - Biology and Psychology (Double Major)
Rutgers University
Newark, NJ05.2014
Mini-Medical School Program - Honors Graduate
University of Medicine & Dentistry of New Jersey (UMDNJ)
Newark, NJ01.2009
Skills
- Pathology, Histology, Electrophysiology, Neuroanatomy, Pharmacology
- Strategic Territory Management, Prospecting & Cold Calling, Sales Pipeline Development
- Strong Negotiation skills
- Objection Handling & Closing Techniques
- Surgical case coverage, Surgical tool recognition, Operating Room Protocol & Etiquette
- Thrives under pressure in high-stakes surgical environments or in negotiations meeting
- Quick decision-making and adaptability in fast-paced settings
- High attention to detail with the ability to learn quickly
- Self-motivated and accountable with minimal supervision
- Technical Tools
- Microsoft Office Suite
- Salesforce
Languages
Russian
Native or Bilingual
Hebrew
Limited Working
English
Native or Bilingual
Timeline
Core Histology Instrumentation Representative
Leica Biosystems
05.2021 - Current
Joint Replacement Sales Associate
Stryker Orthopedics
06.2019 - Current
Senior Sales Executive
Medical Diagnostic Laboratories
01.2018 - 06.2019
Regional Account Manager
Managed Healthcare Associates (MHA)
08.2016 - 05.2017
Mini-Medical School Program - Honors Graduate
University of Medicine & Dentistry of New Jersey (UMDNJ)
Bachelor of Arts - Biology and Psychology (Double Major)
Rutgers University
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