DIANA LEVINE
New York,USA
Summary
Versatile public relations professional with 25+ years of experience in strategic planning, account management, new business development, and budget control. Adept at identifying emerging trends and opportunities which enhance business performance. Successful track record in the creation and implementation of targeted media campaigns with a strong focus in healthcare communications. Team player with excellent writing and communication skills. Experience with in-house communications, as well as large and small public relations agencies. Skilled in crafting compelling narratives that enhance brand visibility and foster public engagement. Background includes managing successful PR campaigns, crisis communication, and media relations across various platforms. Strengths include strategic planning, content creation, and stakeholder communication. Made significant impacts by elevating brand awareness and improving client relationships through targeted public relations strategies.
Overview
31
31
years of professional experience
Work History
Communications Consultant
COMMUNICATIONS CONSULTANT
New York, USA
03.2017 - Current
- Provide communications support for corporate healthcare clients on an ad hoc and ongoing basis, including programming, message and content development, data/publication support, strategic counsel, thought leadership, internal communications, to support a wide range of disease areas and products
Senior Director (SVP equivalent)
BURSON-MARSTELLER (NOW BCW)
New York, USA
02.2013 - 03.2017
- Provided strategic counsel, issues management for Novartis Oncology (Exjade/Jadenu) serving as primary client contact, manager of account activities conducting media relations and marketing communications initiatives and oversee team of 3 people including: data support, FDA approval/launch, EU approval preparation, patient blogger initiative, celebrity partnership to raise awareness of sickle cell disease
- Led Novartis Dermatology global account (worked in London office) where main responsibilities included data support, content development, meeting and event support, and on Novartis Neurology/Gilenya (US) account where main responsibilities included unbranded and branded activities including a blogger summit, Together in MS program, data support, and issues management, as well as a global disease awareness initiative (Think Again About Cholesterol) for Sanofi and Regeneron, in partnership with third party group EAS
Account Director (VP equivalent)
WEISSCOMM GROUP (NOW REAL CHEMISTRY)
New York, USA
07.2009 - 12.2012
- Served as primary client contact, manager of account activities for clients, including EMD Serono/Multiple Sclerosis franchise, Genomic Health/Oncotype Dx test for breast and colon cancer, Medtronic/Revo MRI SureScan pacemaker
- Developed and managed social media campaign for women/breast cancer, building community of 220K+
- Selected for rotations in both London and San Francisco offices to support client needs, including global medical congress with advocacy and media briefings, as well as program launch
- Created and managed patient programs, including Facebook page, mobile application and online gaming for Rebif, an interferon treatment for multiple sclerosis
- Managed approval and launch of Folotyn, a new lymphoma treatment, as well as advocacy relationships, on behalf of client/product
- Manage budgets and monthly billing/activity reporting for all clients in excess of 3 million
Senior Manager
WEIGHT WATCHERS INTERNATIONAL
New York, USA
06.2005 - 03.2009
- Served as internal public relations manager at leading, global weight-loss company
- Generated extensive, targeted coverage for company initiatives at both the national and local levels
- Created annual public relations programs and materials to exceed internal communications objectives
- Developed and implement broad range of media vehicles, including news releases, pitch letters, internet components, brochures, biographies, backgrounders, mat releases, radio and video news releases, speeches, in-depth presentations, corporate position statements, media reports
- Coordinated professional and consumer events, and national publicity campaigns and celebrity programs, including the Weight Watchers Lose for Good campaign and WW 2.0 Blogger Briefing
- Promoted Weight Watchers scientific research at medical conferences; develop physicians initiative
- Managed training of national media ambassadors; obtain and train celebrity spokespeople
- Managed 3-6 million budget and monthly billing/activity reporting
Managing Supervisor
FLEISHMAN-HILLARD
New York, USA
04.2002 - 06.2005
- Served as primary client contact, manager of account activities conducting media relations and marketing communications initiatives for clients, including Organon Pharmaceuticals women's product portfolio/ NuvaRing, Cyclessa, Implanon, Abbott Laboratories/Reductil (sibutramine) for the treatment of obesity, Forest Laboratories/Campral for alcohol dependence
- Managed the launch of NuvaRing, a new method of birth control, which generated over 500 million media impressions through celebrity partnership, targeted press materials, b-roll footage, media tour
- Created and managed crisis communications plan for Implanon, a novel method of birth control similar to an older method that was withdrawn from the marketplace by the manufacturer
- Launched the Sun Safety Alliance, a non-profit organization dedicated to educating children and their caregivers about sun safe behavior, on behalf of founding corporate sponsor, Schering Plough, along with in-school program with Scholastic Inc
- Targeted at elementary school children
- Conducted media desksides to promote new product launches for Coppertone Suncare/Schering Plough
- Developed media campaign to promote tension headache use for Tylenol with the Tylenol Tension Tracker national survey, generating top-tier national and local media coverage
Account Director
MAGNET COMMUNICATIONS
New York, USA
07.2000 - 04.2002
- Served as primary client contact, manager of account activities conducting media relations and marketing communications initiatives for clients, including Oxford Health Plans, Inc
- And McNeil Consumer Healthcare/Lactaid and as internal PR manager on-site at McNeil for Benecol, Lactaid, Splenda and Viactiv
- Generated extensive, targeted coverage for client programs/initiatives at both the national and local levels, including roundtables, web site launches, spokesperson activities, surveys, etc
Account Supervisor
BELSITO & COMPANY INC
New York, USA
07.1998 - 07.2000
- Founded/grew company, as part of a 4-person team, to profitable business with 6 accounts in less than 1 year
- Developed new business strategies, conducted comprehensive market research, prepared in-depth marketplace analyses, created/presented targeted programs to potential clients
- Developed targeted programs for clients, which included Gilead Sciences/corporate and infectious diseases portfolio, Aventis Behring/corporate and bleeding disorders portfolio, Pfizer Inc/Pediatric Health Team
Senior Account Executive
BROWN POWERS & BELSITO
New York, USA
07.1997 - 07.1998
- Managed broad range of daily account activities and generated coverage for Pfizer Inc/Zoloft and Pfizer's Office of Women's Health
- Coordinated national awareness campaign about panic disorder for Zoloft (leader in SSRI class of antidepressants) including a Public Service Announcement with the American Association for Anxiety Disorders
Account Executive
PORTER NOVELLI
New York, USA
04.1996 - 07.1997
- Managed broad range of daily account activities; generated coverage for Knoll Pharmaceutical Company/Meridia and SmithKline Beecham/Tagamet HB 200
- Researched, wrote and edited press materials for national print and broadcast outlets, including: reporters' reference guide on obesity and an editorial calendar to generate story ideas and coverage for Tagamet HB 200
- Assisted in creating national FDA product approval strategies for Knoll Pharmaceutical Company/Meridia, which included media roundtable, FDA Hearing publicity, and medical symposia
- Planned and managed a nationwide research project that studied obesity in the U.S
Communications Assistant
THE PRIVATE INDUSTRY COUNCIL
New York, USA
06.1994 - 04.1996
- Established Communications Department for a not-for-profit organization as part of a 3-person team
- Researched and wrote broad range of materials for The Private Industry Council and Department of Employment, including the annual report and in-house newspaper
Education
BA - English, French
PENNSYLVANIA STATE UNIVERSITY
University Park, PA05.1994
Skills
- Content development
- Public relations
- Marketing communications
- Press releases
- Media training
- Influencer outreach
- Crisis management
- Executive coaching
- Social media strategy
- Crisis communications
- Communications audits
- Corporate communications
- Media integration
- Multimedia storytelling
- Internal communications
Timeline
Communications Consultant
COMMUNICATIONS CONSULTANT
03.2017 - Current
Senior Director (SVP equivalent)
BURSON-MARSTELLER (NOW BCW)
02.2013 - 03.2017
Account Director (VP equivalent)
WEISSCOMM GROUP (NOW REAL CHEMISTRY)
07.2009 - 12.2012
Senior Manager
WEIGHT WATCHERS INTERNATIONAL
06.2005 - 03.2009
Managing Supervisor
FLEISHMAN-HILLARD
04.2002 - 06.2005
Account Director
MAGNET COMMUNICATIONS
07.2000 - 04.2002
Account Supervisor
BELSITO & COMPANY INC
07.1998 - 07.2000
Senior Account Executive
BROWN POWERS & BELSITO
07.1997 - 07.1998
Account Executive
PORTER NOVELLI
04.1996 - 07.1997
Communications Assistant
THE PRIVATE INDUSTRY COUNCIL
06.1994 - 04.1996
BA - English, French
PENNSYLVANIA STATE UNIVERSITY
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