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Summary
Overview
Accomplishments
Skills
Certification
Work History
Education
Timeline
Work Availability
Publications
Awards
Work Preference
Hi, I’m

Diana Lezcano

Colorado Springs,CO
Diana Lezcano

Quote

Helping companies grow, mentoring teams, and dancing through life with two dogs, a passport, and a plan.
Self

Summary

Strategic marketing and FinOps leader with 10+ years of experience building brands, scaling service-based businesses, and delivering data-driven results across B2B SaaS, cloud optimization, and travel industries. Founder of two successful companies, Pawsense and Utopian Trips, with deep expertise in go-to-market strategy, brand development, customer engagement, and operational leadership. Trusted advisor to cloud cost platforms and consultancies, developing fixed-price service offerings, driving pre-sales, and delivering measurable outcomes. Combines creative vision with analytical rigor to accelerate growth, align teams, and drive impact at scale. Accomplished cloud financial operations leader with over a decade of experience driving cost efficiency, architecture modernization, and cross-functional alignment across global organizations. Proven track record delivering over $1.5M in cloud cost optimizations, scaling FinOps programs from inception to maturity, and mentoring high-performing technical teams. Adept at bridging engineering and finance, building automated forecasting/reporting platforms, and aligning cloud spend with business value. Thought leader in FinOps, with deep expertise across AWS, GCP, and Azure.

Overview

8
years of professional experience
8
Certificate

Accomplishments

Accomplishments
  • Built and scaled two service-based businesses, Pawsense Training & Boarding and Utopian Trips, overseeing brand strategy, operations, and digital marketing to generate sustained multi-year revenue growth.
  • Developed and delivered fixed-price FinOps service packages used in pre-sales and delivery for enterprise clients, accelerating deal cycles and improving cloud cost outcomes.
  • Partnered with Cloudchipr and leading consultancies to co-create FinOps offerings and drive strategic adoption of cloud cost optimization practices.
  • Led FinOps assessments and maturity models for AWS, GCP, and Azure clients, identifying 10-30% cost savings and establishing KPI-driven roadmaps.
  • Created and implemented cost allocation models, tagging strategies, and optimization workflows resulting in 90%+ resource attribution and proactive anomaly detection.
  • Delivered executive workshops to align product, finance, and engineering teams on FinOps strategy, tooling decisions, and shared accountability frameworks.

Skills

  • Kubernetes
  • Cloud Infrastructure
  • Google Cloud Platform (GCP)
  • Teamwork and collaboration
  • System architecture
  • Mentoring and coaching
  • Budgeting & estimating
  • FinOps Member
  • Customer relationship management (CRM)
  • Attention to detail
  • Business analysis
  • Corporate governance
  • Innovation management

Certification

  • GCP Fundamentals: Core Infrastructure
  • AWS Practitioner Certified
  • Fundamentals of Network Security
  • FinOps Practitioner
  • FinOps Certified Engineer
  • FinOps Certified FOCUS Analyst
  • FinOps Containers Trained
  • Fundamentals of Sustainability Certified

Work History

Utopian Trips
Remote

Founder & Travel Advisor
04.2024 - Current

Job overview

  • Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
  • Launched a boutique travel agency focused on luxury and cultural experiences.
  • Developed strong partnerships with key industry players, contributing to an increased market presence.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Created brand identity, website, and customer journey flow from scratch.
  • Produced branded merchandise and built an email and SEO strategy that drove early bookings.

Digital.ai

Head of FinOps Engineering, CloudOps
02.2024 - 06.2025

Job overview

  • Lead the FinOps engineering team, overseeing architecture, development, and implementation of cloud cost management, financial automation, and reporting systems
  • Develop and execute the roadmap for FinOps technologies, ensuring alignment with business goals and financial strategies
  • Build and refine processes for cost allocation, budgeting, forecasting, and optimization across cloud environments
  • Collaborate with Finance and Engineering leaders to optimize cloud usage and costs by $1.2M, driving efficiency and financial accountability
  • Lead cross-functional initiatives to enhance financial transparency and accountability through automation and analytics
  • Foster a culture of continuous improvement, ensuring engineering best practices, performance monitoring, and the scalability of systems
  • Provide mentorship, coaching, and career development to various engineering teams

Digital.ai

Senior FinOps Engineer
05.2022 - 02.2024

Job overview

  • Define effective cost optimization strategies with AWS, GCP, and Azure, as well as, Cloud SaaS Vendors such as Atlassian, Microsoft 365, and Salesforce
  • Responsible for analyzing cloud costs, making recommendations, and implementing those recommendations
  • Collaborate with service owners to validate the recommendations prior to implementation
  • Evaluated existing procedures and made proactive adjustments to meet changing demands.
  • Worked with Executive leadership team members to accomplish technical aspects of projects.

Pawsense
Colorado Springs, CO

Founder & Marketing Director
09.2019 - Current

Job overview

  • Built a trusted local pet care brand through digital, community, and experiential marketing.
  • Managed social media, email marketing, and client engagement strategies.
  • Developed strong partnerships with key industry players, contributing to an increased market presence.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Designed promotional assets, print materials, and campaigns that boosted retention and referrals.

PENNYMAC

Senior Cloud Optimization Manager
11.2021 - 04.2022

Job overview

  • Financial oversight and management of Cloud operating budgets and/or chargeback to customers
  • Define guardrails to optimize cost performance by at least $50k / month
  • Develop and administer reporting and tracking system of all TCO/economic-related activities
  • Coordinates and consolidates efforts associated with vendor management
  • Forecasting cloud computing costs to business application owners to support the annual budgeting process
  • Working with Cloud Enterprise Architect and Solution Architects to optimize cost performance

CloudCheckr

Cloud Billing Solutions Architect
01.2020 - 11.2021

Job overview

  • Define enterprise processes and best practices and tailored enterprise processes for applications
  • Develop forecasting tools to analyze revenue variance, business pipeline, and industry trends
  • Consult with customers and partners on cloud cost management strategies, margin enhancement, and best practice configurations in CloudCheckr related to cost and billing, with minimum monthly savings of $200k
  • Coordinate with other Customer Success staff to analyze and resolve detailed cost and billing feature discrepancies for end customers
  • Create, record, and modify the cost and billing-focused online learning modules for CloudCheckr Learning Management System
  • Work with product managers, developers, QA analysts, Sales, Support team members to help define requirements and acceptance criteria for new features or enhancements related to CloudCheckr billing features

Cloudability Acquired by Apptio

Senior Technical Customer Success Manager
01.2019 - 01.2020

Job overview

  • Direct strategic growth, advancement, and management of a global team of FinOps Consultants (Technical Customer Success Managers) in the US, UK and AUS
  • Continuous evaluation of services, enabling efficiency mechanisms for product delivery, and contract alignment across terms and tiers
  • Direct strategic rollout, development, management, and advancement of a NEW on-boarding program for new users
  • Use Jenkins and UNIX to implement changes to client production environments
  • Analyze and monetize Customer Success services and drive adoption collaboratively across internally and with the sales and account team
  • Worked with the team to develop onboarding strategies for new hires

Diana Lezcano

Consultant
06.2018 - Current

Job overview

  • $5M+ in Annual Savings driven through FinOps automation, waste reduction, and RI/SP optimization
  • FinOps Maturity Assessments that deliver actionable roadmaps (crawl → walk → run)
  • Cross-Functional Enablement: Trained engineers, finance, and product teams to speak a shared cost-performance language
  • Cloud Expertise across AWS, Azure, GCP with tooling experience in CloudZero, Apptio, CloudHealth, and more
  • Executive Advisory: Guided C-level teams on budgeting, forecasting, and tooling decisions
  • Proven Leadership: 9+ years in FinOps, 7+ years leading global teams and building scalable practices

    Available for: Assessments, automation strategy, team training, and fractional FinOps leadership.

JHC Technology, Inc.

Senior Cloud Administrator
01.2018 - 12.2018

Job overview

  • Provide advice to help maintain AWS Cloud Infrastructure in Optimal Configuration from a budgetary perspective
  • Provided ongoing support for IT systems, including cloud, server, storage, network, and mobile devices, ensuring smooth operations, proactive monitoring, and rapid issue resolution.
  • Assist in preparing cost analysis based on expected usage
  • Provide communication, including responding to C3, Alert distributions, support team requests, system business area requests, ESSD requests within 30 minutes of receipt, during business hours
  • Investigating reported and suspected outage issues, documenting issue, resolution, maintaining knowledge base of known issues
  • Review and enhance Operational Service Plans (OSPs), Run books, known issues knowledge bases, log defects

USPTO

Cloud Administrator/ DevOps Engineer Level 1 (Contract Through JHC Technology)
04.2018 - 11.2018

Job overview

  • Create technical documentation and provide updates to existing procedural documents for executive level review
  • Provides support for the escalation and communication of status to agency management and internal customers
  • Monitor daily cost consumption, security, and utilization by using CloudCheckr, AWS Management Console and AWS CLI
  • Have excellent working knowledge of AWS networking concepts, including the management and troubleshooting of VPC's, IP Address Ranges, Route Tables, Subnets, Elastic Load Balancers, Auto-scaling Groups, Databases and Security Groups
  • Performs systems administration functions on Amazon Web Services (AWS) GovCloud infrastructure while maintaining IAM users, groups, policies, and roles for USPTO architecture
  • Use Agile methodologies to guide teams in the iterative and incremental delivery of projects

JHC Technology, Inc.

Senior Cloud Finance Manager
03.2017 - 01.2018

Job overview

  • Led the implementation and configuration of cloud management solutions (AWS and Azure), ensuring seamless integration and optimization of cloud resources for cost control and efficiency.
  • Directed the discovery and classification of cloud resources, ensuring comprehensive visibility and governance for financial tracking and resource management.
  • Collaborated with cross-functional teams to review, approve, and standardize templates for catalog items, enabling streamlined cloud resource provisioning and cost-effective deployment.
  • Defined and enforced provisioning and tagging rules to optimize cloud resource allocation, improve cost transparency, and enhance budget forecasting.
  • Developed and implemented change control protocols for cloud resources to ensure proper tracking, risk mitigation, and compliance with organizational policies.
  • Played a key role in identifying cost-saving opportunities within cloud environments, advising leadership on financial strategies and optimization techniques for cloud usage.

Education

Anne Arundel Community College
Hanover

Associate of Applied Science from Computer and Information Systems Security/Information Assurance

University Overview

Timeline

Founder & Travel Advisor
Utopian Trips
04.2024 - Current
Head of FinOps Engineering, CloudOps
Digital.ai
02.2024 - 06.2025
Senior FinOps Engineer
Digital.ai
05.2022 - 02.2024
Senior Cloud Optimization Manager
PENNYMAC
11.2021 - 04.2022
Cloud Billing Solutions Architect
CloudCheckr
01.2020 - 11.2021
Founder & Marketing Director
Pawsense
09.2019 - Current
Senior Technical Customer Success Manager
Cloudability Acquired by Apptio
01.2019 - 01.2020
Consultant
Diana Lezcano
06.2018 - Current
Cloud Administrator/ DevOps Engineer Level 1 (Contract Through JHC Technology)
USPTO
04.2018 - 11.2018
Senior Cloud Administrator
JHC Technology, Inc.
01.2018 - 12.2018
Senior Cloud Finance Manager
JHC Technology, Inc.
03.2017 - 01.2018
Anne Arundel Community College
Associate of Applied Science from Computer and Information Systems Security/Information Assurance
Availability
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Publications

Publications
Migrating to the Cloud

Awards

Awards
National Society of Collegiate Scholars

Work Preference

Work Type

Full TimeContract Work

Work Location

Remote

Important To Me

Company CultureWork-life balanceWork from home optionPaid time offPersonal development programsCareer advancementHealthcare benefits
Diana Lezcano
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