Diana Múzquiz
Austin,TX
Summary
Client-focused, strategic professional with 10+ years of experience driving cross-functional initiatives, managing key client relationships, and implementing product solutions across regions. Skilled in turning consumer insights into actionable strategies, enabling client success, and delivering initiatives that boost engagement, utilization, and business outcomes.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Business Education Trainer – Cross Regional for NA & LATAM
Meta
Remote
08.2022 - Current
- Led certification and enablement programs, designing structured learning paths and virtual training that empowered clients and partners to gain Meta skills, maximize product adoption, and achieve measurable business outcomes.
- Trained clients, agencies, and business owners, translating complex information into actionable learning and staying up-to-date with Meta products, digital marketing trends, and new tools to ensure high-impact, results-driven adoption.
- Drove strategic client success initiatives, including leading Coppel to become one of the first certified media companies in LATAM, demonstrating tangible business impact.
- Collaborated with cross-functional teams across sales, marketing, and international stakeholders to plan and execute high-impact initiatives and events, including the House of Instagram virtual training attended by over 500 participants.
- Act as a Subject Matter Expert (SME) for content and certification alignment, providing feedback, and quality assessments to optimize program effectiveness and relevance.
Digital Marketing Lead - MX & Miami
Grupo Expansión
Mexico City, México
05.2017 - 05.2022
- Led digital advertising strategy and client advisory for Mexico and Miami markets, surpassing 2021 sales targets by over 40% and creating cross-platform proposals that forged premium partnerships with brands like Chanel, Nike, and L’Oréal.
- Collaborated with editorial and sales teams to design and execute integrated digital marketing strategies, launching innovative, high-impact digital products and partnerships, leveraging top-tier publications such as Elle, Expansión, and Quién to maximize brand positioning and advertiser value.
- Built and sustained long-term client relationships through strategic consulting, data storytelling, and personalized campaign proposals, while facilitating capability-building sessions to drive adoption and position Grupo Expansión as a trusted digital advisor.
Digital Manager
MediaCom (GroupM)
Mexico City, México
08.2016 - 11.2016
- Managed the full digital campaign lifecycle for AB InBev brands (Corona, Modelo Especial), coordinating across creative, digital, and PR teams.
- Managed digital marketing campaigns designed to achieve a 30M monthly reach KPI, conducting brand lift studies to assess brand awareness and recall.
- Collaborated with offline teams to amplify reach and boost TRPs through YouTube
Digital Account Coordinator
UM Worldwide (IPG Mediabrands)
Mexico City, México
03.2016 - 07.2016
- Developed strategic and innovative integrated media plans, leveraging in-depth audience analysis and consumer insights across digital touchpoints to optimize targeting, inform strategic decisions, and meet business objectives.
- Implemented data-driven campaigns and innovative solutions, including Spotify personalized audio and programmatic geofencing, testing hypotheses, and driving high-intent audiences to retail while enhancing brand engagement and conversion.
- Strengthened client relationships through actionable insights, demonstrating a deep understanding of consumer behavior across channels, and delivering solutions that aligned with objectives, fostered innovation, and reinforced trust.
Luxury Account Manager - Digital
Zenith Media (Publicis Media)
Mexico City, México
09.2015 - 03.2016
- Led digital media planning and execution for premium brands, including Cartier, Montblanc, and H&M, ensuring alignment with business objectives and maximizing brand visibility.
- Applied advanced analytics and consumer insights (Touchpoints, Comscore, TGI, Hootsuite) to inform strategic media planning, audience targeting, and competitive positioning.
- Proposed and implemented innovative, insight-driven solutions, including search campaigns and app integrations (e.g., Foursquare), for H&M, collaborating with publishers and media partners to drive digital engagement and deliver measurable value to luxury and fashion audiences.
Digital Account Manager
Performics (Publicis Media)
Mexico City, México
05.2015 - 09.2015
- Managed strategy and digital media planning campaigns for brands such as H&M, Motorola, Sanofi, Jafra, and NH Hotels.
- Fostered strong client relationships by acting as strategic advisor and ensuring delivery of tailored, insight-based brand solutions.
Digital Account Executive
Performics (Publicis Media)
Mexico City, México
03.2014 - 04.2015
- Managed end-to-end media strategy and performance analysis for brands including Mercedes-Benz, Puma, Nintendo, and Sanofi, driving measurable growth across campaigns.
- Conducted market research to identify trends and inform strategic recommendations for clients.
- Contributed to successful pitches, including a deep-dive consumer behavior analysis and 360 marketing strategy for L’Oreal.
Sales Analyst – Modern Channel
MARS Chocolate
Mexico City, México
04.2013 - 03.2014
- Conducted sell-through, inventory, and promotional performance analyses across key national retail chains including Walmart, Chedraui, and Comercial Mexicana.
- Assessed inventory levels and product velocity for both core and seasonal SKUs to optimize distribution and reduce stockouts.
- Analyzed sales data to identify trends and support strategic decision-making.
Education
BBA - Marketing
ITESM Campus San Luis Potosí / Querétaro
México12.2012
B.A. - Business Administration
ECE Ecole De Commerce Européenne
FranceSkills
- Cross-functional collaboration
- Client relationship management and strategic partnerships
- Revenue and value growth through client adoption
- Creative problem-solving and innovation
- Strategic insights and data storytelling
- High-impact communication and presentation
- Training, enablement, and certification programs
- Adaptability in fast-paced, global environments
Certification
- Meta Certified Digital Marketing Associate
- Meta Certified Creative Strategy Professional
- Meta Certified Community Manager
- Meta Certified Media Planning Professional
- Meta Certified Media Buying Professional
- Meta Certified Performance Marketing Specialist
- Meta Certified Marketing Science Professional
- Meta Certified Business Marketing Strategy
- Meta Certified Lead Trainer
- IIN Certified Professional Health Coach
Languages
Spanish
Native/ Bilingual
English
Full Professional
Personal Information
Authorized To Work: U.S.
Timeline
Business Education Trainer – Cross Regional for NA & LATAM
Meta
08.2022 - Current
Digital Marketing Lead - MX & Miami
Grupo Expansión
05.2017 - 05.2022
Digital Manager
MediaCom (GroupM)
08.2016 - 11.2016
Digital Account Coordinator
UM Worldwide (IPG Mediabrands)
03.2016 - 07.2016
Luxury Account Manager - Digital
Zenith Media (Publicis Media)
09.2015 - 03.2016
Digital Account Manager
Performics (Publicis Media)
05.2015 - 09.2015
Digital Account Executive
Performics (Publicis Media)
03.2014 - 04.2015
Sales Analyst – Modern Channel
MARS Chocolate
04.2013 - 03.2014
BBA - Marketing
ITESM Campus San Luis Potosí / Querétaro
B.A. - Business Administration
ECE Ecole De Commerce Européenne