Diana P

Results-driven senior Product/UX designer with a decade of experience crafting world-class designs, prototypes, and specifications for Fortune 500 and global companies. Proficient in Figma, Adobe XD, and HTML5/CSS3. Skilled in creating storyboards, wireframes, and high-impact visuals that captivate users and drive engagement.

Wireframes and Prototypes, Deutsche Bank, Verizon, https://www.dhrutiweb.com/portfolioitem1.html Websites, British Customs, Kilkenny Shop, Blue Lemon Paris, Eyenmore, Mechtronic Ltd, Fisdom, Czargroup, http://www.british-customs.com, https://www.kilkennyshop.com, http://www.bluelemonparis.com, https://www.eyenmore.com, http://mechtronic.ltd.uk, https://www.fisdom.com, http://czargroup.net Apps, https://www.dhrutiweb.com/portfolioitem3.html

• SR. UI UX DESIGNER, HUMANA, CHICAGO, IL, 12/2021, Present, Collaborate with health insurance project teams to create user-friendly and appealing application interfaces and websites for e-commerce projects; closely coordinate with project manager, business analyst, and architect right from the beginning of the project, creating rough mock-ups that were refined and extended over many iterations., Utilized tools like Marvel, Figma, OmniGraffle, Balsamiq, Sketch & Axure to work on low-fidelity design iterations and prototyping., Performed heuristic evaluations to identify usability issues and enhance user experience, ensuring adherence to best practices and design standards., Expertly applied Human-Centered Design principles to create intuitive and user-friendly digital experiences, ensuring products meet the needs and expectations of diverse user groups., Utilize Information Architecture (IA) for organizing and labeling websites, intranets, and software to support usability and findability; leverage expertise in data visualization, dash boarding and analytics., Expert in designing intuitive and visually compelling Tableau dashboards that enhance user experience and drive data-driven decision-making., Experienced in implementing WCAG standards to ensure digital products are accessible to users of all abilities., Developed comprehensive design strategies that align with business goals, enhance user experience, and drive product innovation through detailed analysis and user insights., Skilled in crafting and utilizing workflow diagrams to optimize UX design, enhancing user experiences through clear understanding of user interactions., Effectively managed a cross-functional team of Visual Designers, Interaction Designers, and Front-end UI developers within an agile environment, ensuring alignment with organizational objectives and overseeing task tracking through Jira., Used Figma to create intuitive and visually compelling user interfaces, collaborating seamlessly with cross-functional teams to iterate designs and deliver user-centric solutions that meet both business objectives and user needs., Design and generate B2B and B2C websites using fully interactive HTML5, CSS3, JavaScript, prototypes and click-through, used for client presentations, mock-ups, and user testing studies., Conducted in-depth card sort analysis to inform information architecture and improve navigation structures, resulting in enhanced user accessibility and satisfaction.
• SR. UI UX DESIGNER, S&P GLOBAL, NYC, NY, 12/2019, 12/2021, Strategically formulate high-value features and deliver more efficiently with short cycles, Utilized tools JIRA, Invision, and Zeplin have been used to design e-commerce sites for mobile and desktop; worked with HTML5, SVG, data visualization, wireframes, mock-ups, HCD, Axure RP 8, and Adobe Photoshop CC; directed evolving products from Excel-based, inflexible outputs to value-added visual and interactive Tableau dashboards., Delivered conceptual diagrams, wireframes, and prototypes by understanding the user problem, journey maps, user flow and service blueprints which helps to artifacts that identify problems to solve through designs by using Figma with broader UX, which helps better in communicating to product and engineering team., Incorporated workflow diagrams extensively in UX design projects to map user journeys, identify pain points, and streamline interface interactions, resulting in improved user experiences
• SR. UI UX DESIGNER, INTTRA, PARSIPPANY, NJ, 01/2017, 12/2019, Utilized tools JIRA, Invision, and Zeplin have been used to design e-commerce sites for mobile and desktop; worked with HTML5, SVG, data visualization, wireframes, mock-ups, HCD, Axure RP 8, and Adobe Photoshop CC; directed evolving products from Excel-based, inflexible outputs to value-added visual and interactive Tableau dashboards., Delivered conceptual diagrams, wireframes, and prototypes by understanding the user problem, journey maps, user flow and service blueprints which helps to artifacts that identify problems to solve through designs by using Figma with broader UX, which helps better in communicating to product and engineering team., Incorporated workflow diagrams extensively in UX design projects to map user journeys, identify pain points, and streamline interface interactions, resulting in improved user experiences
• SR. UI UX DESIGNER, VERIZON, NYC, NY, 06/2016, 01/2017, Conceptualized and developed sketches, wireframes, mockups, and visual design systems for a variety of clients for Verizon stores using iRise, Invision and Adobe creative., Development of use cases, flowcharts for sellers & buyers, clarifying requirements and understanding of context, usability and features to be provided for various user roles., Organized design systems using components in Figma to decrease time needed to work on recurring deliverables., Expertly delivered output that includes interaction design, information architecture, journey maps, use cases, storyboards, flowcharts, sitemaps, wireframes, and design guidelines for user interface designs and User Acceptance Testing (UAT)., Assembled wireframes, prototyping, HTML5, JavaScript, and CSS3 that contributed to user-centered design (UCD) efforts for web pages and mobile application designing.
• SR. UI UX DESIGNER, DEUTSCHE BANK, NYC, NY, 03/2014, 06/2016, Operated on an internal portal called GRCM, which includes task flows, wireframes, mockups, prototypes, storyboards, visual design, and design patterns; utilized mastery of HTML prototype and Axure RP 8, Adobe Photoshop CC, Omnigraffle, and Principal., Established project briefs by discussing and aligning business objectives with user needs., Qualitative user research, product strategy, user experience design, and team leadership; highly skilled in applying deep understanding of user needs towards the creation of innovative and satisfying solutions for customers., Worked closely with user researchers to define features and interaction, leading to high-fidelity mockups of use case scenarios for the design and product teams.
• SR. UI UX DESIGNER, DF YOUNG, PEARL RIVER, NY, 04/2012, 03/2014, Working auto logistic project which includes designing ecommerce templates for web and mobile. Design and develop mock-ups for all iPhone and shipping web templates using Photoshop, illustrator, Dreamweaver and adobe suit., Established UX design as the first stage of all Web and mobile application developments, instituting a user centered design (UCD) approach.
• UI UX DESIGNER, USPTO, ALEXANDRIA, VA, 08/2011, 04/2012, Manage all phases of graphic user design projects for a wide range of clients requiring interactive, transactional intranet sites., Creation of more intuitive site navigation by eliminating misleading labels and unnecessary clicks., Developed fully functional, cross browser compatible websites for healthcare using HTML5, CSS3, wire framing tools like Axure.
• UI UX DESIGNER, CZARGROUP TECHNOLOGIES, AHMEDABAD, GUJARAT, India, 08/2007, 08/2011, Developing Flash banners and Animation, Online marketing, communicating with clients, Email marketing/social media/blogging using photoshop, HTML, CSS., Created Joomla and Magento designing templates using Photoshop and Dreamweaver., Performed routine updates, upgrades and overall maintenance of websites using interaction design., Designed interactive web pages for ecommerce- module and generated Tableless (DIV based) web page layout using MVC framework.

• Astutely served industry leaders and Fortune 500 global companies, including S&P Global, Verizon, Deutsche Bank, Humana, and the US Patent and Trademark Office.
• Consistently recognized as part of the company's top 5% of employees based on performance for 3 years.

Title: UI/UX Designer