Diana Perez
Commerce City,CO
Summary
Accomplished Owner Esthetician at The Little Orchid Aesthetics, I leveraged strategic planning and relationship building to significantly enhance client retention and business growth. Expert in financial management and customer service, I achieved notable revenue increases, establishing a loyal customer base and expanding market presence through innovative sales leadership and inventory management strategies.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Owner Estheticians
The Little Orchid Aesthetics
09.2019 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Established positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Evaluated industry competition regularly to maintain competitive advantage in marketplace.
- Successfully navigated challenging economic conditions by making informed decisions that protected business''s financial stability.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
- Expanded product offerings by researching market trends and identifying potential growth opportunities.
- Generated revenues yearly and effectively capitalized on industry growth.
- Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decision making.
- Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
- Fostered strong relationships with clients to boost retention rates, conducting regular feedback sessions.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Salesperson
Wireless World
09.2018 - 09.2019
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
- Boosted sales by consistently engaging with customers and addressing their needs effectively.
- Collaborated with team members to reach collective sales goals, fostering supportive work environment.
- Engaged customers in social conversations to create pleasant and easy shopping experience.
- Provided exceptional customer service, resulting in numerous positive reviews and referrals.
- Negotiated contracts skillfully, securing favorable terms for both company and client.
- Implemented effective sales strategies to maximize revenue generation.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Informed customers of promotions to increase sales productivity and volume.
- Set and achieved company defined sales goals.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices, terms of sales and service agreements.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Maintained current knowledge of evolving changes in marketplace.
- Achieved or exceeded company-defined sales quotas.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Met existing customers to review current services and expand sales opportunities.
- Stayed current on company offerings and industry trends.
- Developed, maintained and utilized diverse client base.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Contributed to team objectives in fast-paced environment.
- Presented professional image consistent with company's brand values.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Information Specialist
Botany Lane Greenhouse
09.2015 - 09.2019
- Used database to research, gather, analyze and present data.
- Assisted patrons with complex research inquiries, providing expert guidance and personalized support throughout process.
- Prepared reports by collecting, analyzing, and summarizing information.
- Organized information by studying, analyzing, interpreting and classifying data.
- Researched and analyzed information into briefing papers, reports and project papers.
- Maintained historical records by documenting system changes and revisions.
- Developed comprehensive research guides for specific subjects, assisting users in locating relevant materials efficiently.
Inventory Specialist
Botany Lane Greenhouse
09.2014 - 08.2019
- Enhanced inventory accuracy by conducting regular cycle counts and reconciling discrepancies.
- Performed data entry and completed proper paperwork.
- Completed physical inventory counts each month.
- Collaborated with team members to ensure timely completion of daily tasks, increasing overall productivity.
- Maintained clean and well-organized work environment, promoting safety and efficiency among team members.
- Participated in annual physical inventories to verify accuracy of records and identify any discrepancies that needed correction.
- Managed return process for damaged or defective goods, ensuring prompt resolution for customers and minimizing financial loss for the company.
- Trained new employees on proper procedures, boosting their ability to contribute effectively as part of the team.
- Provided excellent customer service by quickly responding to inquiries and resolving concerns related to inventory availability or shipment status.
- Prepared detailed reports on inventory levels and movement trends, providing valuable information for decision-making purposes.
- Reduced stock shortages by closely monitoring inventory levels and promptly ordering necessary supplies.
- Assisted in implementing new inventory management system, resulting in more accurate record-keeping and reduced errors.
- Implemented barcode scanning technology within the warehouse, speeding up item retrieval times during order fulfillment processes significantly.
- Reduced waste by identifying and addressing issues in stock rotation practices.
- Implemented returns processing system that expedited restocking of returned goods and minimized losses.
- Conducted regular inventory audits to ensure stock levels were accurately maintained, minimizing discrepancies.
- Enhanced inventory accuracy by implementing new barcode scanning system.
- Conducted detailed inventory analysis reports for management review, informing strategic decision-making.
- Collaborated with IT department to upgrade inventory management software, enhancing feature set and usability.
- Optimized order fulfillment process, reducing time from order placement to shipment.
- Collaborated with sales team to align inventory levels with promotional activities, optimizing sales opportunities.
- Monitored inventory to maintain sufficient supply levels to meet business and customer needs.
- Inspected incoming and outgoing shipments to identify discrepancies with records.
Education
Licensed - Master Aesthetician
School of Botanical & Medical Aesthetics
Denver, CO10.2019
High School Diploma -
Adams City High School
Commerce City, CO05.2012
Skills
- Customer Relations
- Small business operations
- Relationship Building
- Verbal and written communication
- Client Service
- Business Management
- Strategic Planning
- Financial Management
- Sales management
- Customer Service
- Customer Service Management
- Goal Setting
- Inventory Management
Certification
- Master Esthetician License - State Board of Cosmetology.
- LED Light Therapy Certification – Professional organizations or equipment manufacturers.
- Chemical Peel Certification - Aesthetic Science Institute or similar accrediting bodies.
- Microdermabrasion Certificate - Professional Beauty Association or equivalent institutions.
- Oncology Esthetics Certified (OEC) - Oncology Training International.
- Advanced Waxing Techniques Certificate – Specialty waxing education providers.
- Licensed Esthetician - State Board of Cosmetology
- Microneedling
- Elleebana Lash Lift & Tint
- Lymphatic Gua-Sha Massage
- Lash Extensions
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Owner Estheticians
The Little Orchid Aesthetics
09.2019 - Current
Salesperson
Wireless World
09.2018 - 09.2019
Information Specialist
Botany Lane Greenhouse
09.2015 - 09.2019
Inventory Specialist
Botany Lane Greenhouse
09.2014 - 08.2019
Licensed - Master Aesthetician
School of Botanical & Medical Aesthetics
High School Diploma -
Adams City High School
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