Diana Rezekalla

Northridge,CA

Summary

Top performer & leader with a history of success in operations, process improvement, sales, & training in both start-up and retail environments within the automotive industry
A naturally driven self-starter with a knack for driving operational excellence, strategic vision, and commitment to delivering exceptional results & experiences
Thrives in high impact, high pressure, dynamic environments, inspiring and empowering colleagues to achieve their full potential
Successfully managed multiple teams and locations, overseeing all aspects of operations, including sales, finance, and customer satisfaction

years of professional experience

Shift Technologies Inc.

04.2019 - 10.2023

Developed and implemented strategic plans to exceed sales targets, maximize profitability, and enhance customer satisfaction
Drove campaigns, initiatives, and new programs from idea to implementation to support sales strategy and conversion
Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them
Successfully managed and coordinated operations across multiple teams and locations, ensuring seamless communication, collaboration, and alignment with organizational goals and objectives
Led hiring, onboarding and training of new hires to fulfill business requirements
Responsible for helping generate 90% of company revenue, amounting to $570+ million in annual revenue
Developed systems and procedures to improve operational quality, increase productivity and elevate team efficiency
Led record-breaking individual contributor, team, and company volume and revenue numbers, including tripling average sales volume of individual contributors from 40 to 120 monthly sales over eight months
Analyzed and reported on key performance metrics to senior management
Monitored market trends and competitor activities to identify opportunities for business growth and improvement

Rusnak BMW

04.2014 - 04.2019

Guided customers through financing process, explaining loan options, terms, and conditions to help them make informed decisions tailored to their needs and financial situation
Reviewed credit applications, evaluated creditworthiness, and negotiated financing terms with lenders to secure competitive interest rates and financing packages for customers
Sold extended warranties, vehicle protection plans, and other aftermarket products to enhance customer satisfaction and dealership revenue
Ensured compliance with state and federal regulations, including Truth in Lending Act (TILA), Regulation Z, and other consumer protection laws governing automotive financing transactions
Managed paperwork and documentation related to vehicle sales and financing agreements, accurately completing contracts, disclosures, and other legal forms in a timely manner
Cultivated strong relationships with lending institutions, insurance providers, and vendors to optimize financing options, streamline processes, and resolve issues efficiently.

California Superstores, Finance Manager 2013-2014

Keyes European Mercedes Benz, Finance Manager 2011-2013

University of California, Irvine

Bachelor of Arts - Psychology and Social Behavior

Shift Technologies Inc.

04.2019 - 10.2023

Rusnak BMW

04.2014 - 04.2019