Diana Santa-Cruz
Marketing Specialist
Boston,MA
Summary
Results-driven marketing professional with a strong foundation in data analysis, merchandising, and consumer behavior. Passionate about corporate retail, with a deep interest in understanding market trends, product allocation, and strategic planning. Proven ability to analyze sales data, optimize inventory distribution, and collaborate with cross-functional teams to drive business growth. Eager to apply analytical and problem-solving skills in a dynamic retail environment to contribute to strategic decision-making and merchandising success.
Overview
4
4
years of professional experience
Work History
Marketing Media Intern
Citizens Disability
05.2024 - Current
- Conduct in-depth performance analysis of vendors, generating reports to inform strategic budget allocation decisions.
- Develop and execute data-driven campaigns across multiple media platforms, optimizing engagement and conversion rates.
- Utilize Excel (Pivot Tables, VLOOKUP, Charts) and Google Analytics to analyze consumer behavior and market trends.
- Collaborate with cross-functional teams to ensure alignment with lead volume targets and business objectives.
Front Desk Manager
Exhale Spa
02.2023 - 05.2024
- Managed operations in a fast-paced retail environment, ensuring optimal product placement and customer experience.
- Analyzed sales trends to identify opportunities for merchandising improvements and inventory allocation.
- Implemented upselling strategies, driving a significant increase in product and service revenue.
- Led a team to enhance operational efficiency and streamline customer service procedures.
Customer Service Representative
Enterprise Rent-A-Car
05.2022 - 09.2022
- Utilized data analysis to forecast demand, optimizing rental inventory allocation.
- Provided exceptional customer service while driving sales through targeted recommendations.
- Developed sales strategies based on customer insights and revenue reports.
Sales Associate/E-Commerce Specialist
Clothes Mentor
11.2020 - 08.2021
- Maintained an organized and visually appealing store layout to enhance the customer shopping experience.
- Pioneered the switch to E-commerce sales through the Shopify Platform to bring in additional sales during the fall of in-store shopping during the COVID-19 Pandemic.
- Advertised on social media platforms; Instagram and Facebook with daily posts and hosted weekly live shows in both Spanish and English promoting a mix of popular products; seasonal, special luxury items and provided styling tips.
- Assisted in managing inventory levels and replenishment to meet store demand.
Education
Bachelor of Science - Marketing
Suffolk University
Boston, MA 05.2001 -
Skills
Merchandising & Planning: Trend Analysis, Inventory Allocation, Product Assortment Strategy
Data Analysis & Reporting: Excel (Pivot Tables, VLOOKUP, Charts), Google Analytics, Performance Metrics
Marketing & Retail: Consumer Behavior Insights, Brand Positioning, Competitive Analysis
Technical Proficiency: HTML, WordPress, Shopify, Salesforce, POS Systems
Soft Skills: Leadership, Collaboration, Communication, Strategic Thinking
Languages: Fluent in English and Spanish (written & spoken)
Timeline
Marketing Media Intern
Citizens Disability
05.2024 - Current
Front Desk Manager
Exhale Spa
02.2023 - 05.2024
Customer Service Representative
Enterprise Rent-A-Car
05.2022 - 09.2022
Sales Associate/E-Commerce Specialist
Clothes Mentor
11.2020 - 08.2021
Bachelor of Science - Marketing
Suffolk University
05.2001 -
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