Diana Sharrer
Kendrick Creativ
Pataskala,OH
1
Certification
24
years of professional experience
Dynamic Marketing Account Executive with a proven track record of enhancing digital presence through expertise in UX/UI design, SEO, and CRM management. Focused on conversion rate optimization and data-driven analytics, successfully fostered relationships with over 500 hospital accounts while optimizing business marketing strategies across diverse mediums. Leveraging strong project management and organizational development skills contributed to the creation of comprehensive campaigns that elevate brand prominence and drive B2B sales. Equipped with certifications in Marketing Tools and Generative AI, dedicated to crafting engaging client experiences that resonate in today's competitive landscape.
Work History
3 Years 6 Months
01.2023 - Current
3 Years 6 Months
Founder & Principal Architect — Advanced CPU Systems
Lioness & Bear | Pataskala, Ohio, United States
01.2023 - Current
- Founded Lioness & Bear, an independent research and development entity focused on the design of a novel CPU architecture, exploring performance efficiency, thermodynamic optimization, and next-generation computational models.
- Authored and filed a provisional patent covering core architectural concepts and system structures; actively advancing toward non-provisional patent filing in collaboration with legal counsel.
- Developed technical documentation, architecture descriptions, and claim-supporting materials to support intellectual property protection and funding readiness.
- Actively engaged in federal research and grant funding pathways, including alignment efforts with Department of Defense (DoD) and DARPA-related research objectives.
- Navigating Broad Agency Announcements (BAAs), compliance considerations, and technical feasibility requirements for advanced research funding.
- Managing end-to-end development lifecycle including concept formulation, validation research, IP strategy, funding alignment, and long-term scalability planning.
- Serving as sole technical originator while coordinating external legal and advisory resources.
12 Years 6 Months
01.2014 - Current
12 Years 6 Months
Accounts Manager, Wordpress Theme Designer, VP of Marketing
Kendrick Creativ | Zanesville, OH
01.2014 - Current
- Conducted comprehensive business analyses of clients’ marketing and branding efforts, leveraging in-depth discovery processes to evaluate customer demographics, services, competitive landscape, and brand positioning.
- Designed and implemented custom-tailored marketing strategies, integrating advanced UI/UX design principles to enhance user engagement, conversion pathways, and alignment with client business objectives.
- Led and collaborated with cross-functional teams on the development of websites, social media campaigns, digital content, and brand systems, ensuring cohesive execution across platforms.
- Served as part-time and stand-in VP of Marketing, contributing to strategic planning, campaign architecture, and brand direction during growth and transition periods.
- Led project management initiatives utilizing Teamwork and Trello, ensuring seamless collaboration, efficient workflows, and timely project delivery across multiple concurrent engagements.
- Applied hands-on technical expertise in HTML, CSS, and PHP for WordPress content management, development, design, and theme customization, producing dynamic and visually compelling digital solutions.
- Designed, customized, and deployed WordPress themes from concept through production, balancing performance, scalability, and visual identity.
- Proficiently managed local desktop servers, development environments, and live production environments, ensuring secure, stable, and high-performing deployments.
- Webby Give Nomination for WordPress theme design developed for the Varsity Foundation.
1 Year 7 Months
12.2020 - 07.2022
1 Year 7 Months
Marketing Account Executive
Columbus Healthcare Products, LLC | Columbus, Ohio Metropolitan Area
12.2020 - 07.2022
- Strategically optimized user journeys, driving a 33% increase in sales within the first year through advanced CRM and analytics integration.
- Directed HubSpot CRM management across 500+ hospital accounts and 1,700 contacts, implementing data-backed strategies to enhance client engagement and conversions.
- Developed and executed comprehensive marketing campaigns, incorporating SEO, email marketing, and multimedia design for maximum reach and effectiveness.
- Designed UX/UI solutions for both static and dynamic media, significantly improving user satisfaction and brand interaction.
- Led cross-departmental business development initiatives, refining operational workflows and streamlining team collaboration for enhanced efficiency.
2 Months
02.2020 - 04.2020
2 Months
Event Marketing
HomeCraft Gutter Protection | North Carolina, United States
02.2020 - 04.2020
- Designed and executed high-impact in-person events, effectively elevating brand visibility and generating qualified leads through relationship-driven strategies.
- Analyzed and optimized event marketing opportunities, resulting in increased ROI and higher audience engagement.
- Managed the full campaign lifecycle, including lead development, client relationship management, and post-event communication, ensuring seamless follow-up and retention.
8 Months
02.2019 - 10.2019
8 Months
Account Specialist
Discover Financial Services | New Albany, Ohio
02.2019 - 10.2019
- Delivered personalized customer solutions through expert troubleshooting and clear communication of financial concepts, driving customer loyalty and satisfaction.
- Promoted Discover card features, including balance transfers, rewards programs, and 24-hour account monitoring, increasing product adoption and retention.
- Streamlined client interactions by effectively navigating advanced systems for accurate issue resolution and documentation.
1 Month
02.2018 - 03.2018
1 Month
Temporary Administrative Assistant
PrideOne | New York, NY
02.2018 - 03.2018
- Efficiently managed clerical operations, including document production, mail distribution, recordkeeping, and supply inventory, ensuring seamless office functionality and adherence to organizational protocols.
- Maintained detailed and accurate office records for customers and advisors, prioritizing confidentiality and compliance with data protection standards.
- Drafted, edited, and refined professional correspondence and memos to support internal and external communication needs.
- Delivered exceptional customer support by addressing inquiries, resolving issues, and facilitating smooth transfers to appropriate departments for specialized solutions.
4 Years
09.2009 - 09.2013
4 Years
Staff Nurse, TICU
OhioHealth | Columbus, OH
09.2009 - 09.2013
- Provided exceptional patient care in a high-pressure, fast-paced medical unit, ensuring optimal outcomes in complex and critical situations.
- Collaborated seamlessly with multidisciplinary teams, including physicians, physical therapists, occupational therapists, and speech therapists, to deliver comprehensive and coordinated care plans.
- Expertly identified and managed life-threatening trauma complications, demonstrating clinical acumen and swift decision-making in emergency scenarios.
- Delivered Advanced Cardiac Life Support (ACLS) and Basic Life Support (BLS) with precision, actively assisting in life-saving procedures to stabilize and treat critically ill patients.
2 Years 10 Months
11.2006 - 09.2009
2 Years 10 Months
Staff Nurse, Neurology Intermediate Care Unit
Mount Carmel Health System | Columbus, Ohio
11.2006 - 09.2009
- Effectively led as Charge Nurse, overseeing a multidisciplinary team of 5 Registered Nurses, 4 Medical Support Technicians, and a unit coordinator during night shifts, ensuring seamless operations and optimal patient care.
- Implemented a team-based nursing approach to deliver comprehensive care to 5-6 high-acuity patients, prioritizing safety and quality outcomes in a dynamic healthcare environment.
- Acted as a dedicated patient advocate, conducting thorough assessments, identifying critical changes, and coordinating timely interventions with physicians.
- Delivered expert preoperative and postoperative care for adult and geriatric patients, managing complex medical needs and facilitating smooth recoveries.
4 Years 2 Months
09.2002 - 11.2006
4 Years 2 Months
Online Banking Specialist
National City Bank | Columbus, OH
09.2002 - 11.2006
- Provided excellent quality customer service.
- Assessed customers monetary needs and offered new investment options to help create a financial portfolio for the client.
- Coached clients through online services, accessed accounts needs, and provided online billing information.
- Educated clients in personalized products, interest rates, online billing system.
- Excelled in de-escalating calls with discontent customers providing resolution.
Education
Associate's degree - Applied Science Degree in Nursing Technology
Central Ohio Technical College | 09-2006
Skills
Wordpress
Adobe Suites
Microsoft Office
CRM management
Content Management
UX/UI Design
SEMrush
Commercial Banking
Certification
- Marketing Tools: Social Media
- How to Use Generative AI: Building an AI-First Mindset
- Foundations of Business Banking
- Prepare Data for Exploration
- Foundations: Data, Data, Everywhere
Timeline
Founder & Principal Architect — Advanced CPU Systems
Lioness & Bear
01.2023 - CurrentRead more
Marketing Account Executive
Columbus Healthcare Products, LLC
12.2020 - 07.2022Read more
Event Marketing
HomeCraft Gutter Protection
02.2020 - 04.2020Read more
Account Specialist
Discover Financial Services
02.2019 - 10.2019Read more
Temporary Administrative Assistant
PrideOne
02.2018 - 03.2018Read more
Accounts Manager, Wordpress Theme Designer, VP of Marketing
Kendrick Creativ
01.2014 - CurrentRead more
Staff Nurse, TICU
OhioHealth
09.2009 - 09.2013Read more
Staff Nurse, Neurology Intermediate Care Unit
Mount Carmel Health System
11.2006 - 09.2009Read more
Online Banking Specialist
National City Bank
09.2002 - 11.2006Read more
Central Ohio Technical College - Associate's degree, Applied Science Degree in Nursing Technology
Read more
Honors-Awards
"Webby Give" award Nomination for Varsity Foundation Theme Design.