Diana Yanez-Pastor

• Delivered Customer Advocacy programs by engaging cross-functionally with sales, marketing, and customer success.
• Applied strong leadership talents to deliver on the customer experience.
• Optimized customer advocacy by cultivating personalized relationships to drive customer storytelling and brand ambassadors.
• Creating Brand Ambassadors by sharing customers' business and IT transformation through storytelling.

Achievements: Secured 5 customer stories for webinars and 13 customer assets in 10 months. Conducted 8 onsite customer videos

(50% increase Y/Y). Delivered 20 customer speakers for breakout sessions at Zenith Live conference. Drove Gartner Peer Insights campaigns (76 Reviews (47% increase Y/Y ).

• Built a Customer Advocacy practice with programs to deliver on key strategic priorities, and influence revenue.
• Developed and drove best-in-class customer marketing campaigns and programs to support adoption, loyalty, advocacy, and storytelling- a customer marketing leader who drives partnerships
• Formed strategic partnerships and connected with customers to deliver lifetime customer value.
• Delivered strategic improvements to enhance operational and organizational efficiencies.

Achievements: Secured 9 customer advocates from CXO's to share their innovation at Data Company Summit. Delivered 4 customers for videos & stories to showcase innovation. Implemented a customer advocacy practice and platform.

• Drove Customer Marketing and Advocacy across the company to deliver a CX strategy and discipline.
• Fostered interconnected relationships with customers through their journey.
• Oversaw interview and preparation of marketing customer storytelling: videos, stories, blogs, and webinars.
• Devised content strategy to effectively engage target audiences - built up the APAC region of customer assets.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Achievements: Delivered 8-10 quarterly customers for storytelling, videos, and webinars. Secured 25 annual customer VIP nominees & 7 award winners for the Data Hero Awards. Implemented a customer reference & advocacy platform. Built a sales incentive plan with 30+ stories created, globally. Drove Americas & APAC region customer advocacy.

• Led a team of two people in customer experience programs.
• Built and executed successful customer experience programs driving awareness, relationships, new opportunities, and influenced revenue.
• Focused on multi-channel customer engagement across social, community, and company internal social share.
• Established relationships with sales and executives to influence revenue (EBC’s to references).
• Interacted well with customers to build connections and nurture relationships.
• Mentored and guided team members to maintain high productivity and performance metrics.

Achievements: Contributed and oversaw the creation of 10+ quarterly attainment of customer storytelling. Built an annual VIP customer awards program. Implemented a customer advocacy platform for references and to track a spiff program for sales.

• Led a global team of four people in Marketing to develop a strategic program to grow and strengthen the Customer Experience.
• Provided strong leadership to enhance team productivity and morale.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Recommended and implemented successful strategies to maximize revenue.

Achievements: Delivered 12+ quarterly customer stories, videos, blogs, webinars. 12 customers for webinar participation. Secured customers for annual conference speaking, media and AR/PR opportunities.

• Led a global team of six responsible for the customer reference community, EBC, compliance, and customer advocacy.
• Cultivated positive relationships with customers to promote their innovation and thought leadership through storytelling.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.

Achievements: Secured 60+ annual EBC's to help close business and new opportunities. Implemented a customer reference and advocacy platform. Delivered 12+ quarterly customers for storytelling.

Implemented a customer advocacy & reference platform. Compliance program drove 5-7M in secured revenue.

• Managed a global team of four people responsible for customer references, recruitment, and sales tools.

• Delivered qualified references to accelerate the sales cycle, influence revenue, and sales support tools (Q&A).

• Sold enterprise software across Media, Entertainment & Telco customers.

Achievements: Annual quota achievement (105%+) and qualified for Presidents Club four times out of five.

• Managed global customers for annual support renewals.

Achievements: Exceeded annual quota by 120% for 1998 and 110% for 1999. Precedents Club recipient.