Diana C. Guillen Matos
San Antonio,TX
Summary
Proficient in community reputation management, devising and executing comprehensive social media strategies and ads, crafting compelling copy for various platforms, executing targeted email marketing campaigns, and creating engaging multimedia content through video and photography.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Good Food Branding & Marketing
05.2023 - Current
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed social media presence for 5 distinct restaurants, including content creation and planning, copywriting, and scheduling across various platforms (Instagram, Facebook, TikTok)
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Developed and deployed content marketing strategies to improve organic search traffic.
Photographer
Freelance
01.2017 - 12.2023
- Digitally edited photos to enhance appearance.
- Took photos from different angles and perspectives to capture perfect images.
- Edited, toned, captioned, and uploaded photographs for publication.
- Planned and prepared for on-location and studio shoots.
- Utilized natural and artificial lighting to capture desired images and maintain quality.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Leveraged camera gear and equipment to express creative vision.
- Offered image proofs to help clients choose best photos from shoot.
- Captured stunning images for variety of projects.
Content Creator and Social Media Manager
Freelance
01.2021 - 09.2023
- Applied current editing and photography tools to tell great stories.
- Created dynamic graphics and pieces to increase social media traffic.
- Implemented strategies and tactics to grow followers on social media channels.
- Strengthened content through proofreading and editing.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Conducted online research to obtain relevant information and materials.
Content Creator Work Study
UTSA
01.2023 - 05.2023
- Applied current editing and photography tools to tell great stories.
- Collaborate with team members to achieve content creation goals.
- Attended campus events and capture important and relevant moment to showcase in social media.
Marketing Assistant
Kids R Kids Learning Academy
09.2022 - 03.2023
- Utilized Adobe Photoshop and Canva to design and create informational flyers and advertisements.
- Conducted thorough research to construct creative and fresh ideas.
- Photographed holiday events.
Education
Bachelor of Arts - Digital Communications And Media
The University of Texas At San Antonio
San Antonio, TX12.2023
Associate of Arts - Digital Media
Northwest Vista College
San Antonio, TX05.2022
Skills
- Digital Marketing Management
- Adobe Creative Suite
- Content Creation
- Strategic Planning
- Video Editing
- Digital Media
- Email Marketing Campaigns
- Social Media Tools
Certification
- Social Media Marketing, Hubspot Academy - Feb 2023
- Social Media Marketing Simternship - April 2023
- Inbound Marketing - May 2023
- Google Ads Search - June 2023
Languages
Spanish
Native or Bilingual
Timeline
Digital Marketing Specialist
Good Food Branding & Marketing
05.2023 - Current
Content Creator Work Study
UTSA
01.2023 - 05.2023
Marketing Assistant
Kids R Kids Learning Academy
09.2022 - 03.2023
Content Creator and Social Media Manager
Freelance
01.2021 - 09.2023
Photographer
Freelance
01.2017 - 12.2023
Bachelor of Arts - Digital Communications And Media
The University of Texas At San Antonio
Associate of Arts - Digital Media
Northwest Vista College
- Social Media Marketing, Hubspot Academy - Feb 2023
- Social Media Marketing Simternship - April 2023
- Inbound Marketing - May 2023
- Google Ads Search - June 2023
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