Diana Florez
Miami,FL
Summary
Strategic business development and operations leader with experience across retail, wholesale, and manufacturing, bringing a comprehensive understanding of the full commercial cycle. Proven ability to drive market expansion, brand launches, and multi-location retail performance while overseeing operational and financial management. Early career retail leadership includes serving as one of the youngest Store Managers at Eckerd, supporting store openings and multi-location operations. Experience also includes luxury retail merchandising and logistics at Neiman Marcus and international brand development within the watch industry. Recognized for building strategic partnerships, strengthening operations, and driving scalable revenue growth.
Business development professional with extensive experience in identifying growth opportunities and executing strategic initiatives. Known for fostering collaborative environments and achieving measurable outcomes. Reliably adapts to evolving market conditions and excels in client relationship management and strategic planning.
Overview
27
27
years of professional experience
Work History
Business Development Director
World Time Group
Miami, FL
01.2017 - Current
- Led the commercial development and U.S. market entry strategy for emerging luxury brands, including Qlocktwo and Vocier, supporting brand positioning, retail partnerships, and distribution strategy.
- Worked under consulting agreements with startups and independent brands to help establish their footprint in the U.S. market, advising on sales development, brand visibility, and operational structure.
- Managed marketing initiatives, editorial collaborations, and brand events to strengthen market awareness and support retailer engagement.
- Oversaw import/export logistics, inventory management, and client relations, ensuring efficient product distribution and after-sales coordination.
- Provided financial management consulting for small businesses and nonprofit organizations, including bookkeeping, budgeting, financial analysis, and operational planning.
- Assisted companies with organizational structure, operational systems, and administrative processes to support sustainable growth.
Construction Project & Operations Coordinator
Upside Investment Group Paradox Museum (Contract)
Miami, FL
06.2022 - 08.2022
- Supported launch operations for an international experiential brand entering the U.S. market.
- Coordinated construction timelines, financial tracking, supplier management, and GC relationships.
- Acted as liaison between international architects and U.S. contractors, ensuring design and budget alignment.
- Assisted in financial administration and cost controls during build-out phase.
Account Manager
Frank Dubarry
Miami, FL
01.2010 - 01.2020
- Managed global client portfolio with responsibility for revenue growth, financial oversight, and brand representation.
- Expanded international accounts through relationship-driven sales strategy.
- Directed event and exhibition planning to support wholesale growth.
- Managed multi-currency accounting and product lifecycle management.
Managing & Sales Director (Previously Commercial Manager, Office Manager, Office Assistant)
Dewitt America
Miami, FL
01.2010 - 01.2017
- Progressed through leadership roles to oversee full commercial and operational performance for U.S. subsidiary.
- Directed strategic business planning including market analysis, forecasting, and multi-currency P&L oversight.
- Led integrated marketing and PR initiatives to strengthen brand positioning across North, South America, and the Caribbean.
- Managed logistics, inventory control, and import/export compliance.
- Oversaw financial records, promotional budgets, and daily accounting functions.
- Strengthened retail partnerships and after-sales service infrastructure.
Administrative & Sales Coordinator
Wings of Time Distributors for DeWitt / Montres Journe / De Bethune
Miami, FL
01.2004 - 01.2010
- Managed logistics, merchandising, and bookkeeping operations.
- Implemented cost-effective inventory system managing $11M in product assets.
- Negotiated cooperative advertising agreements to expand media exposure and increase revenue.
Marketing Coordinator
Technomarine
Miami, FL
01.2004 - 01.2010
- Organized photo shoots and brand events supporting national advertising campaigns and editorial placements.
- Developed a data tracking system to analyze advertising performance and customer COOP marketing segmentation, improving marketing decision-making.
Merchandising Department
Neiman Marcus
Miami, FL
01.2002 - 01.2003
- Managed inventory flow and stock organization supporting high-volume luxury retail operations.
- Executed store merchandising layouts and product presentation, ensuring alignment with brand visual standards and seasonal campaigns.
- Coordinated shipping logistics and fulfillment of online orders, ensuring accuracy and timely delivery for e-commerce clients.
- Partnered with store leadership to maintain optimal inventory levels and product availability, supporting sales performance.
- Assisted with store floor resets and visual merchandising updates to enhance customer experience and product visibility.
Cashier to Assistant Store Manager
Eckerds (CVS)
Miami, FL
01.1999 - 01.2002
- Promoted rapidly from Assistant Manager to Store Manager, becoming one of the youngest leaders in the district.
- Managed daily operations of a high-volume retail store including sales performance, inventory control, staffing, and customer experience.
- Traveled to assist with new store openings and operational transitions, supporting training and performance stabilization.
- Supervised and developed retail teams, improving sales productivity and operational efficiency.
- Oversaw store financials including sales targets, cost controls, and inventory management.
Education
Florida Real Estate Brokers License
US Customs Broker Certification Training
Logistics STS
Miami, FL 01-2008
Business Administration
Miami Dade College
Miami, FL01-2004
Skills
- Strategic Operations Leadership & Process Optimization
- Business Development & Revenue Growth Strategy
- Integrated Sales & Marketing Execution
- Financial Planning, Budgeting & Multi-Currency P&L Management
- Supply Chain, Logistics & Inventory Control
- Market Expansion & Distribution Channel Development
- Cross-Functional Leadership & Executive Support
- Data-Driven Analysis & Forecasting
- Vendor Negotiation & Contract Management
- Organizational Restructuring & Cost Optimization
- Analytical and solutions-oriented leader with the ability to identify operational gaps and implement scalable systems
- Highly collaborative communicator experienced in aligning finance, sales, marketing, and operations toward unified commercial goals
- Detail-driven with strong organizational discipline and executive-level discretion
- Self-directed, adaptable, and capable of managing multiple high-level priorities simultaneously
- MS Office Suite (Advanced Excel & Financial Modeling), QuickBooks, Odoo ERP, Servant Keeper, CRM & Inventory Management Systems
LANGUAGES
Native fluency in French, English and Spanish
Timeline
Construction Project & Operations Coordinator
Upside Investment Group Paradox Museum (Contract)
06.2022 - 08.2022
Business Development Director
World Time Group
01.2017 - Current
Account Manager
Frank Dubarry
01.2010 - 01.2020
Managing & Sales Director (Previously Commercial Manager, Office Manager, Office Assistant)
Dewitt America
01.2010 - 01.2017
Administrative & Sales Coordinator
Wings of Time Distributors for DeWitt / Montres Journe / De Bethune
01.2004 - 01.2010
Marketing Coordinator
Technomarine
01.2004 - 01.2010
Merchandising Department
Neiman Marcus
01.2002 - 01.2003
Cashier to Assistant Store Manager
Eckerds (CVS)
01.1999 - 01.2002
Florida Real Estate Brokers License
US Customs Broker Certification Training
Logistics STS
Business Administration
Miami Dade College