DIANA HURLEY

• Achieved top performance by strategically providing perspective, accountability & adapting curriculum to coaching clients specific sales & leadership challenges, goals & opportunities for growth.
• Dedicated one-on-one coaching roster of up to 40- Sr Executives, Entrepreneurs, Sales Leaders and Professionals
• Client growth average increase in 1 year: Increased Income- 46%, Improvement in Time Management- 58%, Improvement in Productivity -44% and Improvements in Vision & Goal Setting- 49%.
• Delivered over 150 customized Instant Results workshops to organizations and sales teams resulting in exceptional organizational leading numbers of " Lives Changed" (Coaching enrollments)
• Earned " Top Producer" award in 4/5 campaigns
• Top 1% in client retention, client satisfaction & client referrals.

Shredderbuilt Family of Businesses- 2009- Current

• Exceeded expectations by profitable within 2 years, with consistent year-over-year growth of 14.4%-54.7%.
• Developed comprehensive business plans with clear, actionable business development and sales goals that consistently exceeded revenue targets, reduced costs, and increased efficiency.
• Trained and created culture that fostered 100% volunteer staff of up to 60 people
• Pioneered industries first online registration, scheduling, and membership purchasing system.
• Established foundational processes and systems for all Shredderbuilt businesses, including business formation, payment/inventory tracking, sales, recruiting/staffing, marketing, advertising, promotions, and training. Businesses now run successfully without direct personal management.

Shredderbuilt Fitness Productions- 1998 Incorporated 2010

Shredderbuilt Personal Training- Expansion 2011

Shredderbuilt Fit Gear 2011

The Diet Doc Austin-2015

Texas Professional Clean Team - 2014

• Contracted to create & develop the Microlumix- Germpass Sales Training Program & Leadership Development Platform
• Performed intensive product analysis, sales forecasting modeling and competitive landscape matrixes to determine training needs
• Developed short/long-term sales & business strategies to gain market share, uncover new sales opportunities and increase revenue.
• Established performance standards and accountability system to drive new business acquisition, customer retention, and overall revenue growth.
• Created & developed Initial and on going training curriculum

Regional Market Manager | Hibu (formerly Yellowbook USA)

Austin, TX - March 2011 - March 2013

• Successfully led the Central Texas Region sales operations during a tumultuous period of transition. This involved coaching and developing sales & leadership teams, devising sales strategies & channels, budgeting, revenue forecasts, and overseeing the restructuring of business from print to digital/SAAS.
• Increased Digital business to 26.3% of total revenue in 2 years, exceeding expectation of 18% in 3 years. Created sales channels and strategies to mitigate decline in print revenue to achieve +4% gain on -7% objective
• Presidents Club Winner

General Sales Manager | Yellowbook USA

Austin-New Braunfels-San Antonio, TX - December 2005 - March 2011

• Tasked to transition Central TX Transwestern Publishing acquisition region experiencing lowest performance numbers and highest turnover rates. Asked not only to manage operations of region, involving sales training, new product management, collections, counseling on performance, creating compensation models, recruiting, and developing leadership but also to create completely new sales culture.
• Increased region net revenues from 4.5M to 12.8M in 3 years. • Awarded for achieving companies highest net increase in relaunch markets and best turn around region in company • Promoted 5 managers, 36 reps
• Promoted • President Club Winner

Area General Sales Manager | Yellowbook USA

Rockford, IL-Buffalo Grove, IL-Madison, WI - March 2003 - December 2005

• Grew region from 16.4M to 25+ M in revenue • Awarded for Net Growth, New Business, Cross Sell
• Earned place on "Top Team" the companies top 22 sales leaders
• Responsible for 3 offices, 3 RM, 14 DSM, 125 Reps • Promoted 4 managers and 27 reps.
• Promoted • President Club Winner

Regional Sales Manager | Yellowbook USA

Schaumburg, IL & Buffalo Grove, IL - March 2001 - March 2003

• Managed team of 4 District Sales Managers and 45 reps. • Promoted 2 DSMs and 11 reps. • Achieved 20+% same-store growth all 3 years.
• Promoted • President Club Winner

Director-Initial Sales Training | Yellowbook USA

Schaumburg, IL - November 1999 - March 2001

• •Developed and implemented Initial Sales Training program for Midwest Region. • Hired, coached, trained, and developed over 400 sales representatives
• Promoted • President Club Winner

District Sales Manager | Yellow Page One / Yellowbook USA

January 1997 - January 1999

• Managed and led 18 reps to be the #1 sales team and the team most awarded for Net gain & New Business • Achieved 129% to Net gain & 134% to New Business Objective. • Excelled at sales management functions while simultaneously 110% Net Growth on over 300K personal sales
• Promoted •President Club Winner

Sales Representative| Yellow Page One

February 1995 - February 1996

• Achieved at least top 3 ranking in every category- Net Gain, Total Dollars sold, New Accounts, % Increase within 3 months and stayed at top throughout tenure as rep.• Promoted • Chairman's Circle