Diandra Rodriguez
Marketing Professional
San Antonio,TX
Summary
Dynamic marketing leader with proven expertise in launching and positioning luxury hospitality brands across competitive markets. Skilled in leading PR, social media, and digital marketing strategies that drive brand awareness, guest engagement, and revenue growth. Recognized for an adaptive and collaborative leadership style, successfully managing cross-functional teams and partners to deliver impactful campaigns. Experienced in opening strategies for new hotels, building a strong market presence, and aligning creative marketing initiatives with business objectives.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Area Marketing Director
Hyatt - Thompson
11.2020 - Current
- Successfully launched and opened two hotels from a marketing perspective, driving awareness, guest engagement, and positioning within competitive markets
- Oversee all marketing efforts for two luxury hotels in two distinct markets (San Antonio and Houston)
- Manage PR and social media teams, leading strategy, content direction, and brand storytelling across multiple platforms
- Collaborate to develop digital marketing campaigns including paid media, email marketing, website optimization, and performance tracking
- Cultivate and maintain media relationships, securing coverage that enhances brand awareness and positions both hotels as cultural and lifestyle destinations
- Lead brand activations, partnerships, and community engagement initiatives to strengthen market presence
- Ensure consistent brand alignment while adapting strategies to fit unique local market dynamics
GUEST SERVICE ADMINISTRATIVE ASSISTANT
HYATT REGENCY HILL COUNTRY RESORT
07.2018 - 07.2020
- Provided administrative support to the General Manager, Director of Sales, and Golf Sales Manager
- Scheduled and coordinated meetings, appointments, and travel arrangements for Ownership
- Managed invoice submissions for the Sales and Marketing Department
- Prepared contracts, proposals and site visits for Golf Sales
GAME OPERATIONS PROJECT COORDINATOR
Spurs Sports & Entertainment
09.2015 - 05.2018
- Coordinated and communicated over 200 internal and external community appearances for mascot and entertainment programs
- Provided administrative support for the Talent division/ segment of Game Operations department; including 3 full-time mascots and 60 entertainment team members
- Developed an efficient system to schedule, circulate information and prepare talent for community appearances
- Conceptualized, planned, and executed entertainment team Auditions, Workshops, Prep Classes, and Silver Dancer Finale
- Responsible for scheduling and approving payroll for over 150 game night staff members and contractors
- Served as the liaison between executive assistants and Spurs Basketball Operations for implementation and accuracy for annual autograph session
- Submitted expense reports, maintained filing system and tracked Game Operation's $2.5 million budget.
HOSTESS & SERVER
TEXAS ROADHOUSE
07.2018 - 07.2020
- Provided administrative support to the General Manager, Director of Sales, and Golf Sales Manager
- Scheduled and coordinated meetings, appointments, and travel arrangements for Ownership
- Managed invoice submissions for the Sales and Marketing Department
- Prepared contracts, proposals and site visits for Golf Sales.
Education
BACHELOR OF BUSINESS ADMINISTRATION -
The University of Texas - San Antonio
08.2011 - 05.2015
Skills
Leadership and training
Brand Promotion
Planning and Forecasting
Microsoft Office - Outlook, Word, Excel, Power Point
Bilingual - Spanish & English
Customer Service
Time Management
Team Leadership
Project Scheduling
Team Coordination
Attention to Detail
Powerpoint Presentations
Strategic Planning
Timeline
Area Marketing Director
Hyatt - Thompson
11.2020 - Current
GUEST SERVICE ADMINISTRATIVE ASSISTANT
HYATT REGENCY HILL COUNTRY RESORT
07.2018 - 07.2020
HOSTESS & SERVER
TEXAS ROADHOUSE
07.2018 - 07.2020
GAME OPERATIONS PROJECT COORDINATOR
Spurs Sports & Entertainment
09.2015 - 05.2018
BACHELOR OF BUSINESS ADMINISTRATION -
The University of Texas - San Antonio
08.2011 - 05.2015