Diandra Ford-Wing

•Responsible for the management of teams selling into 2 verticals, ClientPay and CPACharge, as well as leading a team of Business Development Representatives supporting a new company organization.

• Oversaw a team of 16 with changing monthly goals concerning net new logos that were determined by the growth of the company depending on season and market trends, utilizing strategic initiatives to drive consistent growth and goal attainment

• Collaborated cross-functionally with Marketing, Partnerships, Operations, and Customer Engagement teams, communicating on the development and implementation of effective sales and marketing strategies to deliver revenue goals

• Established Key Performance Indicators (KPIs) and trained development leaders on strategies to deliver outstanding team performance

• Participated in tradeshows and events as the face of the organization, representing both ClientPay and CPACharge brands, identifying potential customers to expand the customer base

• Delivered significant YoY growth with ClientPay at 20% and CPACharge at 35%, partnering with Marketing teams to achieve success in a price-conscious section, being creative and niche with marketing campaigns, and ensuring to speak their language

• Leveraged expertise and proven best practices to empower Sales teams, ensuring the tools and resources needed to exceed monthly and yearly revenue targets consistently, delivering significant organizational growth

• Coached and mentored various professionals in preparation for career advancement, promoting 3 Business Development Reps to Account Managers and 2 Account Managers during tenure

• Secured a $50M a year client and worked collaboratively with a Representative to ensure the account became a merchant, offering interchange + pricing to deliver the best pricing as a merchant

• Served as Senior Director of Customer Success and established a team of 7 Customer Success Implementation Specialists from the ground up, developing standard operating procedures and Key Performance Indicators (KPIs)
• Leveraged expertise to coach, train, and mentor Sales, Marketing, Design, and Services teams in the delivery of exceptional customer service
• Developed various marketing materials and communications, created sales funnels from trade shows, and attended events to drive brand awareness and secure robust sales
• Led the growth of the digital marketing agency while focusing on search engine optimization for senior living and college campus living verticals, upselling critical accounts while achieving or exceeding quarterly goals

• Hired to perform as Account Executive responsible for the development and implementation of sales plans, focusing on identifying and closing sales opportunities and achieving performance maximization to deliver quarterly quotas
• Facilitated solution-based demonstrations and collaborated closely with Sales and Marketing teams on strategic presentations, building workflows and analytical data for customers
• Oversaw the development and implementation of SEO and social media strategies, resulting in a boost in marketing efforts
• Developed and launched a growth strategy and secured significant sales in Q1, delivering 122% of assigned quota

• Functioned as Account Executive and Customer Success Lead and built relationships with C-Level clients, communicating regularly to identify specific business needs and recommending software products that align with those needs, expanding retention by 35% YoY
• Provided assistance concerning the recruitment and onboarding of new Sales members, as well as performing discovery calls and utilized Salesforce.com to track the sales process
• Oversaw the development of an innovative customer success and training program, providing critical knowledge to Sales and Customer Service teams, supporting individual and organizational top-performance
• Established the Customer Success program utilizing a group of BDRs and training to perform as Customer Success Specialists

• Performed as Channel Account Manager responsible for coordinating tradeshows and events focusing on promoting the corporate brand and driving sales, overseeing cross-functional teams in the successful delivery of various projects on time and within budget
• Developed and cultivated working relationships with critical stakeholders within the channel, including distributors, resellers, and retailers, functioning as the face of the organization
• Partnered with the Marketing teams to develop and implement promotional campaigns to promote brand awareness, consistently achieving or exceeding sales and profitability targets, exiting at 146% attainment for the year

• Hired as an individual contributor and delivered continuous top performance, receiving multiple promotions and ultimately becoming the Senior Inside Sales Account Manager
• Oversaw the management of global accounts including HIgher Education, Healthcare and SMB accounts. Performed as a trusted advisor in addressing client needs and resolving inquiries or complaints, ensuring the highest level of customer satisfaction
• Performed deep dives on market trends and levered data to produce forecasts, assisting in the development of strategies to drive business growth specifically in the Healthcare vertical.
• Listened to the voice of the customer and developed customized presentations, tailoring to the specific needs of each customer or prospective customer
• Consistently exceeded all sales quotas YoY with the delivery of the highest attainment in the Large Enterprise segment at 167%
• Continuously monitored performance and identified areas in need of improvement, making changes as needed to processes and workflows that improved efficiency and increased productivity
• As an individual contributor, performed cold calling daily to generate leads and increase the revenue stream, as well as supporting the program where large organizations allowed employees to purchase computers from Dell through an employee purchase program and working in the higher education space on the east coast promoting to college students