DIANDRA LAZOR

The lead in all areas of content for this Inc. 5000 business.

• Accomplishments include helping to build company's marketing team, double brand's social media audience and engagement rate, create compelling external and internal content that drives results, test and improve marketing efforts, create winning proposals for government contracts and customer presentations, and lead brand to have more powerful, effective, and unique content.
• Developed relationships with public, private, and media partners and users to drive content and opportunity for brand awareness.
• Utilized advanced social media knowledge to develop fun and intriguing social media content that evolved brand while staying current.
• Assisted with media interviews and prepping guests.
• Utilized feedback from clients and colleagues as well as input from design team to improve content quality.
• Developed content for press releases, newsletters, award submissions, advertising, and partnership with Columbus Crew MLS club.
• Served as on-site expert in media, photography, and content.

Co-owner of a media production and consulting company for the entertainment industry. Established relationships with and executed campaigns with Gibson, Fangoria, Cinedigm, Universal Pictures, Paramount Pictures, and others.

The lead in internal and external content for Ohio's economic development corporation.

• Produced compelling content for a variety of channels including editorial spreads, blog posts, Facebook, email, and our website.
• Recorded data regarding website traffic and user feedback.
• Interacted with customers, employees, and vendors on a daily basis.
• Directed content of website by gathering information and integrating data from other departments.
• Worked with industry SMEs to develop unique content to improve presence and brand awareness.
• Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
• Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
• Ghostwriter for leadership, including the President and CEO and Governor of Ohio.
• Promoted and marketed works through social media platforms.
• Maintained content marketing calendar to schedule creation and delivery deadlines.