DIANE ANTONIETTA
Fairhaven,MA
Summary
Proven track record in enhancing brand visibility and engagement for Cornell Dubilier, leveraging skills in digital marketing and strategic planning. Excelled in multimedia projects and interdepartmental collaboration, achieving significant improvements in market presence. Expert in Adobe Creative Suite and renowned for exceptional teamwork, consistently delivering projects that surpass objectives. Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
25
25
years of professional experience
Work History
Marketing Communications Coordinator
Cornell Dubilier, LLC.
02.2003 - 06.2024
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Managed consistent design theme, look and content of organization's online presence.
- Managed public relations efforts, securing positive media coverage and maintaining strong relationships with journalists.
- Gained valuable customer insights by conducting market research surveys and analyzing the results to inform future strategy decisions.
- Maintained brand consistency throughout all communications materials, from print collateral to digital assets such as web banners or landing pages.
- Optimized website performance by implementing effective SEO strategies for increased organic traffic.
- Successfully launched new products or services through strategic marketing campaigns, press releases, and events that drove awareness and market adoption.
- Supported sales teams by creating impactful marketing collateral that effectively communicated product benefits and features.
- Assisted in budget management for various marketing projects, ensuring cost-effective allocation of resources while meeting project goals successfully.
- Coordinated trade show participation, ensuring booth design, staffing, and promotional materials were executed flawlessly to generate leads effectively.
- Maximized ROI on paid advertising campaigns by closely monitoring analytics and adjusting strategies as needed.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed relationships with external vendors and contractors to acquire mutually beneficial contracts and successful project delivery.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Administrative Assistant
Cornell Dubilier Electronics
02.2000 - 02.2003
- Responded to inquiries from callers seeking information.
- Provided clerical support to company employees by copying, faxing, and filing documents.
- Created and updated records and files to maintain document compliance.
- Delivered top-notch administrative support to office staff, promoting excellence in office operations.
- Created and updated physical records and digital files to maintain current, accurate, and compliant documentation.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Sorted, opened, and routed mail and deliveries to meet business requirements.
- Routed business correspondence, documents, and messages to correct departments and staff members.
- Offered technical support and troubleshot issues to enhance office productivity.
- Conducted research to assist with routine tasks and special projects.
Executive Assistant to the General Manager
Titlist, Ball Park 2
01.1999 - 02.2000
- Screened phone calls, emails, mail and visitors to route and resolve information requests.
- Used PowerPoint to format visual presentations for speeches and meetings.
- Managed office by ordering office supplies and maintaining office equipment.
- Answered high volume of phone calls and email inquiries.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Handled confidential and sensitive information with discretion and tact.
- Conducted research and analyzed data to provide detailed reports on various business topics.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Transcribed meeting minutes to support sales, business development and senior management teams.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
Education
Microsoft Office Certification -
Pace Training
New Bedford, MA01.1998
Bachelor of Arts - English
UMASS Dartmouth
North Dartmouth, MA09.1983
Skills
- Database Management
- Advertising Campaigns
- Teamwork and Collaboration
- Detail Oriented
- Adobe Suite
- MS Office Suite
- Website Management
- Product Launches
- Marketing Collateral Creation
- Trade shows and events
- Analytics and SEO
- Materials Ordering
- Google Adwords
- Time Management
- Multitasking
- Reliability
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceTimeline
Marketing Communications Coordinator
Cornell Dubilier, LLC.
02.2003 - 06.2024
Administrative Assistant
Cornell Dubilier Electronics
02.2000 - 02.2003
Executive Assistant to the General Manager
Titlist, Ball Park 2
01.1999 - 02.2000
Microsoft Office Certification -
Pace Training
Bachelor of Arts - English
UMASS Dartmouth
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