Summary
Overview
Work History
Education
Skills
Timeline
Generic

Diane Bates

New York,NY

Summary

Consumer and corporate communications visionary with a proven track record as owner of Blue Sky Communications, NY, for 20+ years and an additional decade agency experience. Seasoned publicist and marketer. Event planner with activations executed throughout the US, Canada, Europe and Africa. Writer and editor. Media coach and media strategist. Crisis, Image, Reputation. Influencer Marketing, paid and earned. Brand Consulting. Partnership Broker.

Partial Client Experience

AS Beauty (E.L.F., Laura Geller, brands and stores)

Beiersdorf (Nivea, Eucerin, Aquaphor, corporate brand)

Johnson & Johnson (corporate brand, corporate giving + numerous consumer brands)

Kao Corp. (Jergens)

L Brands (Victoria's Secret fragrance & fashion shows)

L'Oreal Group (Maybelline, Garnier, essie + NYFW)

LVMH (Bulgari)

Madison Reed

Mitsui & Co.

Procter & Gamble (Clairol, multiple brands + acquisition)

QVC (corporate brand, consumer jewelry)

The Spa at Casa Cipriani

The Estee Lauder Companies (the Corporate brand Breast Cancer Research Fund + La Mer

Ubique/Martha Stewart Living Licensing

Walgreens (the corporate brand)

Weight Watchers (the corporate brand + spokesperson, Sarah, Duchess of York)

Dozens of expert voices from myriad sectors including medical and business,

Overview

34
34
years of professional experience

Work History

Founder

Blue Sky Communications
01.2000 - Current
  • Introduced advanced technology solutions into daily operations which led to increased productivity levels throughout the company.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
  • Represented organization at industry conferences and events.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Built and maintained strong, cohesive team by recruiting top talent and fostering supportive work environment.
  • Excellent communication skills, both verbal and written.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Proved successful working within tight deadlines and a fast-paced environment.

Vice President

Lippe Taylor Public Relations
11.1995 - 11.1999

Creative Director

Marina Maher Communications
09.1990 - 10.1995

Education

Bachelor of Arts - Fashion Marketing

LIM College
New York, NY
05-1991

Skills

  • Public Relations
  • Brand Communications
  • Influencer Marketing
  • Brand Building
  • Brand Consulting
  • Team Leadership
  • Strategic Thinking
  • Entrepreneurial and Innovative
  • Client Engagement
  • Contract Negotiation
  • Budgeting
  • Customer Acquisition
  • Business Development
  • Industry Expertise
  • Entrepreneurial Leadership

Timeline

Founder

Blue Sky Communications
01.2000 - Current

Vice President

Lippe Taylor Public Relations
11.1995 - 11.1999

Creative Director

Marina Maher Communications
09.1990 - 10.1995

Bachelor of Arts - Fashion Marketing

LIM College
Diane Bates