DIANE FERNANDEZ
Jersey City,NJ
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
18
18
years of professional experience
Work History
Full-time Homemaker
Self-employed
12.2016 - Current
- Remotely handles leasing of a commercial building abroad including draft and review of lease contract, handling concession requests, renewal of business permit, filing of real property taxes and renewal of business registration
- Manages household and all-family related responsibilities especially childcare and housekeeping
- Plans and cooks healthy and nutritious for breakfast, school lunch and dinner
- Oversees school homework, projects, school activities and other papers for submission
- Cleans and maintains the house; Champion of decluttering; Tidying expert
- In charge of grocery, laundry and closet organization
- Developed high organizational and planning skill.
Account Officer
Shangri-La Plaza Corporation, Kuok Group Hong Kong, Philippines
05.2012 - 11.2016
- Part of the opening team for Shangri-La Plaza East Wing (Luxury Shopping Center)
- In charge of overall tenant management of 100 mall tenants including Telecommunication Peripherals
- Maintained an average occupancy rate of 98% of 169,363 sq.ft., Net Leasable Area
- Prepared annual rental income budget including sales projection of all percentage tenants for presentation to the General Manager
- Monitored and reviewed Monthly Tenant Sales Performance and Rent to Sales Ratio per category for % tenants
- Prospected and evaluated new tenants through competitive check, product sampling, merchant interviews, background check and comparative analysis of the concept versus existing tenants
- Negotiated and prepares quotation letters for preferred prospective tenants
- Reviewed perspective of incoming tenants in reference to mall design guidelines
- Coordinated with tenants for pre-fit-out / construction and store opening requirements
- Monitored store construction progress
- Facilitated House Rules Orientation to incoming tenants
- Managed tenant concerns regarding their day-to-day operations, such as lease renewal, egress, relocation, housekeeping, renovation, etc.
- Ensured that all documents, including Security Deposits, Construction Bond, and other financial obligations pertaining to each tenant, are complete.
- Prepared and presented rental rate study and analysis for approval of new rates, existing tenants' renewal rates, or concession requests.
- Prepared and reviewed contracts reflecting final approved rates and/or amendments reflecting concessions.
- Ensured all lease documents are signed and returned for notarization and filing
- Conducted internal audit in adherence to yearly ISO Certification renewal (ISO 9001:2008, ISO 14001:2004).
- Achieved projected revenue with growth of 6%, occupancy, and A/R targets.
Leasing Manager
Shopping Center Management Corp., SM Prime Holdings, Inc., Philippines
06.2010 - 05.2012
- Part of the opening team for SM City Novaliches (Oct
- 22, 2010) and SM City Masinag (May 6, 2011)
- Leased out leasable spaces for all inline and short-term spaces
- Presented progress reports showing target and actual leasing status of each mall to top management
- In charge of overall tenant management of 187 mall tenants including Fashion, Food and Beverage, carts, kiosks, mall exhibit areas, lamp post and façade / drop down banners, and other leasable spaces outside of original mall floor plan
- Conceptualized, developed, and created strategies, policies, projects and procedures maximized tenant occupancy of the malls
- Reviewed, analyzed, proposed and advised tenants on product / service mix concepts, construction requirements and compliance to contractual obligations
- Oversaw the administration and integration of sales and marketing functions to ensure improvement of the performance of tenants and actualized target rental income based on budget and planned occupancy levels
- Achieved tenant satisfaction within the limits and conditions provided by mall management and other related regulations, company policies and procedures, convention and practices that have been established
- Income Generation
- Ensured profitable and sustainable tenant mix in the mall of assignment according to projections and budget duly approved by top management
- Lease Management
- Screened and evaluated proposals for applicant tenants; planned and oversaw the development and installation of procedures and policies
- Market Research
- Spearheaded market research activities that maximized customer satisfaction with the tenant mix; existing and future tenants
- Tenant Management
- Implemented standardized systems and tools for communication, performance management, discipline affecting relationships between the management and tenants
- Lease Documentation and Administration
- Ensured and monitored tenant compliance to lease contract agreement and communicate periodic changes thereto
- Training and other Support Programs
- Collaborated other departments to design, install, implement, integrate and review programs and activities intended to prepare and support the department and its personnel toward achieving established goals and objectives.
Sales and Marketing Manager
The X-Habit Inc., Pasig City, Philippines
03.2007 - 01.2010
- Supervised all Key Accounts Managers (KAMs) and respective projects (exhibit booths, gondolas, racks, concept stores, and other below-the-line advertisement materials)
- Monitored deadlines and project status, from design, specification, cost, fabrication and delivery of all accounts
- In charge of design presentations and cost negotiations for Major Accounts
- Championed accounts with issues specially for collection follow up, negotiation and settlement
- Submitted and presented Weekly, Monthly, Quarterly Report and Progress of Marketing Department and Total Sales-To-Date and Sales Forecast
- Planned and presented marketing approaches on all existing and dormant accounts for Strategic Planning
- Apply personalized marketing; suggested proposals on how to implement brand / product initiatives through visual merchandising and various Point-of-Purchase (POPs)
- Responsible for major clientele acquisition like Procter & Gamble Distributing Philippines, Motorola, Unilever Philippines., Mitsubishi-Air Inc., Krispy Kreme Doughnut and Max’s Group
- Trained and oriented newly-hired KAMs
- Marketing Department Sales from Q1-Q4 2009: P133,277,690.71
- Increased Total Sales from 2008 to 2009 by 61%.
Researcher
Government Watch, Ateneo School of Government, Makati City, Philippines
01.2005
- Analyze data from Commission on Audit-initiated review of Local Government Units’ Budget (Region III)
Education
Bachelor in Interior Design -
University of the Philippines, Diliman
01.2004
Elementary to High School -
Morning Dew Montessori School, Inc., Philippines
Skills
- Leasing, Lease Admin and Lease Documentation
- Account Management
- Analytical and Critical Thinking; Conflict Resolution
- Self-directed and can work with minimal supervision
- High Organization and Time Management Skills
- Excellent Communication and Interpersonal Skills
- Proficient in Microsoft Word, PowerPoint, Excel
- Very good in preparing reports and studies
Accomplishments
- 2013: OPENED SHANGRI-LA PLAZA EAST WING Luxury Shopping Center
- 2011: OPENED SM CITY MASINAG Shopping Center
- 2010: OPENED SM CITY NOVALICHES Shopping Center
- 2009: PROMOTED TO SALES & MARKETING MANAGER
- 2008: PROMOTED TO SENIOR SALES MANAGER, EARLY BIRD & PROJECT MANAGER OF THE QUARTER
- 2004: 1ST PLACE GROUP DESIGN COMPETITION of Pepeton’s Restaurant Bar & Grill
- KAHIMANAWARI: LUKOD NG LUGOD, redesigning & renovation of Children’s Foundation
Seminars And Courses
- 2014: REFRESHER INTERNAL AUDIT QEMS AUDIT COURSE ISO 9001:2008 ISO 14001:2004
- 2013: ADVANCED INTERNAL QMS AUDIT COURSE BASED ON ISO 9001:2008 STANDARDS
- 2011: TOOLKIT FOR MANAGERIAL EFFECTIVENESS, Vic Barreto
- 2009: SALES INGENUITY, Philip Roxas
- 2004: AUTOCAD 2005, Microcadd
- 2003: ABC OF DESIGN, Leo Almeria, piid
- 2003: FENG SHUI AND INTERIOR DESIGN, Sherbie Co, pii
Timeline
Full-time Homemaker
Self-employed
12.2016 - Current
Account Officer
Shangri-La Plaza Corporation, Kuok Group Hong Kong, Philippines
05.2012 - 11.2016
Leasing Manager
Shopping Center Management Corp., SM Prime Holdings, Inc., Philippines
06.2010 - 05.2012
Sales and Marketing Manager
The X-Habit Inc., Pasig City, Philippines
03.2007 - 01.2010
Researcher
Government Watch, Ateneo School of Government, Makati City, Philippines
01.2005
Bachelor in Interior Design -
University of the Philippines, Diliman
Elementary to High School -
Morning Dew Montessori School, Inc., Philippines
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