Diane Gruberg

• Developed and implemented marketing plans for new products.
• Analyzed market trends to identify potential opportunities for growth.
• Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
• Tracked budgets for all marketing initiatives and provided regular updates.
• Maintained relationships with key customers through regular communication.
• Performed market analysis to better understand target audiences.

Generated new business through familiarity with physicians, and case managers in the area. Increased census and generated a positive cash flow in a turn around facility.Ability to follow policies and procedures as well as current Federal, State, and local standards in addition to regulations that govern long turn care facilities.Inspired great resident care by being involved.Hands on administrator. During a blizzard the employees that couldn't make it in to work, I went out in my car and picked the employees up. The employees were grateful that their pay would not be cut due to the snow storm.

Increased key accounts from 25% to 75% within the first six months. Managed comprehensive sales process of prospect identification, cold calls, and concept sales. Trained and educated physicians on services provided and seminars for physicians, case managers, social workers, and hospital administration. Maintained a detailed database of prospects and documented sales calls to facilitate referrals and follow-up. Initiated negotiation of physician contracts.

Increased referrals from Houston Medical Center to Channelview for long term acute care.Accountable for Houston Medical Center and physicians including overall customer satisfaction.Created relationships with medical center physicians, and case managers.Competed with two long term acute care hospitals that were in the medical center and grew referrals from the Houston medical center.